Planning activities: four efficient promotion methods

Today's article would like to share with you some other promotion methods with higher return rates and effects besides mainstream platform promotion.

1. On-site promotion

In-site promotion is our own promotion channel for our products, and should also be the channel with the highest conversion rate for our activities. It mainly includes free product promotion resources and free social media promotion resources.

Here I will explain a few terms that you may not understand: Banner position refers to the carousel image on the homepage of the product on PC and mobile terminals. The earlier the frame number, the greater the exposure, the better the design of the picture and copy, and the higher the conversion rate. Within the company, this kind of resource is generally applied for on a daily basis.

Push promotion is a bit like the picture and text push of official accounts. It is generally only used in large-scale activities and requires us to select more accurate target user data.

Here is another suggestion for you. When doing in-site promotion, you must abide by three key points:

First, we must ensure that there are channels for promotional activities within our own website. Otherwise, if we advertise outside the website, traffic will not be able to find the entrance, and many people will be lost, so the overall conversion rate will be very low.

Second, we need to apply for resource positions in the company one week in advance, strive to obtain as many on-site promotion resources as possible, and try to apply for the best position.

Third, even for free promotional resources within the site, you should pay attention to the conversion efficiency of the copy and title, monitor the conversion rate in real time and make corresponding adjustments.

2. Fission promotion

The characteristic of fission promotion is to use our users to help us promote and bring in more users. The specific methods of fission promotion have been introduced in detail in the sharing of fission marketing. Those who are interested can go and have a look.

Here you just need to remember three key points: When we ask our customers to promote, we need to use appropriate bait such as exquisite small gifts to stimulate users' desire to share. At the same time, our product concepts should be simple and easy for our users to understand and spread. Our communication instructions to users should be very clear so that they know exactly what to do to achieve the desired results.

3. Community Advertising

Community advertising is a buried high-quality channel because a good community brings together customers with common hobbies, needs, ways of thinking and social classes, and the quality of traffic is relatively high. We often see some soft articles and grass-planting articles in Tieba, because the community is a place that uses human logic. The influence of establishing interpersonal relationships has a much greater influence on users than highlighting the advantages of the product, so we also try to post soft articles when placing advertisements in the community.

It is especially important to note that you should not think that our community promotion is over after posting the advertisement. Subsequent maintenance is more important: if we can use the community rules to get top placement, then we can get much more traffic, and the same applies to the other two maintenance items.

4. Community Forum KOL

The last channel is the KOL resources in the community. We have talked about the term KOL before. Many people may wonder what KOL means. In fact, it refers to the opinion leaders in the community. Having the right to speak is a huge advantage in promotion.

Here we can obtain KOL’s voice resources through business cooperation, or we can make more friends with KOLs in preparation for activities. If we don’t need to rely on others for everything, we can also become a KOL ourselves. At this time, we must pay attention to our performance in the community.

In general, KOL resources and community resources have something in common, so the key points are similar, but there are also obvious differences. How we establish our own personality and how we use trust and authority to achieve conversions all need to be designed. Here, my previous marketing courses can help you.

at last

Uncle gives you some small suggestions to help us better utilize channel promotion and improve our return on promotion.

The first is that our channels must match our event goals and our target audience. I have mentioned this before. We must choose appropriate channels based on the characteristics of the event, so I will not go into details here.

The second is to ensure that there are channels carrying out promotional activities every day during the activity period by drawing Gantt charts. I will talk about the drawing of Gantt charts in the next class, so don’t be too anxious, just keep it in mind.

Finally, we need to concentrate enough channel resources at a certain point in time to do the most explosive promotion of the event to achieve the best results. A steady and long-term promotion will not bring the highest returns. Here we can calculate our optimal configuration based on the data performance of different channels and the data performance at different time points.

Author: Drunk Uncle

Source: Drunk Uncle