「Autohome’s SEO strategy」 What are the SEO optimization strategies?

The specific SEO optimization strategies are as follows: 1. Classification and summary strategy. Nowadays, there are a vast amount of resources on the Internet. You can classify or categorize them in a certain way, and then directly make a list to indicate relevant data, etc. Such articles are easy to organize and easy to be cited as authoritative data. 2. Increase the authority of the article content. If you want to make your own...

Other answers: The specific SEO optimization strategies are as follows: 1. Cleverly use news sites and RSS aggregation to write high-quality articles, and then publish them on the corresponding industry news websites. These high-authority websites have high rankings, high popularity, and a large number of page views. Publishing articles here can not only increase the website's backlinks, but also bring you unexpected traffic. 2. Use URL sites, directory sites and social bookmarks to submit your website to open directories or other free directories based on the situation of your website. The main directory sites in China include HAO123, Baidu URL Directory, Google URL Directory, etc. These directory sites are very popular. If your website is included in these sites, it will not only bring traffic, but more importantly, it will bring a steady stream of web spiders to your website, which is very effective for the website to be included in search engines and the ranking of website keywords.

Autohome's SEO strategy: SEO optimization should use brand promotion and how to use it

Do a good job in brand keyword optimization. Other answers: Is this brand marketing?

Other answers: Website branding

Autohome’s SEO strategy: Confused. What kind of SEO do large websites and portal websites need?

In fact, I agree with Gengjian's point of view. Search engines ultimately serve Internet users, and their needs should be consistent with those of users. Therefore, large websites will first consider their users and how to retain them, and then SEO. For SEO of large websites, I think you can take a look at Autohome and PCPOP.
Autohome’s SEO strategy: Automobile marketing planning program - How to write a Chinese abstract in the automobile marketing promotion program design paper? steam...

With the development of social economy, the book industry has developed into a cultural industry. It has a special position in the market economy and is unique from other commodities. This determines that book marketing must take its own path. Especially in an environment with extremely abundant market products, book marketing planning comes into being. This article attempts to combine marketing concepts with book marketing planning in order to better guide and explain problems that may arise in future work and better carry out book marketing work. As marketing becomes increasingly important in economic activities, the marketing community is constantly updating the concept of "marketing", Philip. Kotler pointed out from the perspective of microeconomics in the early days that "marketing is a human activity related to the market. Marketing means dealing with the market to achieve potential exchanges in order to meet human needs and desires" ("Marketing Management", 5th edition, pages 13-14). Philip. In 1984, Kotler further defined marketing: Marketing refers to the function of an enterprise to "recognize currently unmet needs and desires, estimate and determine the size of demand, select and determine the target market that the enterprise can best serve, and determine appropriate products, services and plans (or programs) to serve the target market" (Preface to "Marketing Management"). This definition captures the core of marketing in current economic activities. Marketing planning is based on this core concept and is the overall planning of marketing activities carried out during the long-term market operation of an enterprise. Along with long-term marketing practice, various marketing concepts have been formed, and this marketing concept has been constantly updated and evolved. It can be roughly divided into five stages, namely: production concept, product concept, sales concept, marketing concept and social marketing concept. 1. Production concept: The production concept holds that consumers like products that are readily available and inexpensive. Companies should focus on improving production and distribution efficiency, expanding production, and reducing costs to expand the market. This is a business philosophy that emphasizes production over marketing, and is the oldest concept. The production concept arises under the conditions of a seller's market where materials are scarce and products are in short supply. 2. Product concept: The product concept holds that consumers prefer high-quality, multi-functional and distinctive products. Enterprises should be committed to producing high-value products and continuously improving them. Product concepts arise in a seller's market situation where supply exceeds demand. The easiest time to breed product concepts is when a company invents a new product. 3. Sales promotion concept: The sales promotion concept holds that consumers have purchasing inertia or resistance and will not purchase a company's products in sufficient quantities. The company must actively market and promote sales to stimulate consumers to purchase large quantities of the company's products. In the modern market economy, the concept of sales promotion is widely used to promote non-desirable items. Many companies also often pursue the concept of sales promotion when they have a surplus of products (capacity). The concept of sales promotion arises during the transition from a seller's market to a buyer's market. 4. Marketing concept: The marketing concept holds that the key to achieving the company's various goals lies in correctly identifying the needs and desires of the target market, and delivering the goods or services desired by the target market more effectively than competitors, thereby satisfying the needs and desires of the target market more effectively than competitors. In essence, the concept of marketing is a philosophy guided by customer needs and desires, and is the embodiment of consumer sovereignty in corporate marketing management. The best management theorist. Drucker once pointed out: Some people always think that sales promotion is necessary, but marketing makes sales promotion unnecessary. The purpose of marketing is to fully understand customers and be fully understood by customers. The ideal outcome of marketing is to make customers happy to buy. All we have to do is make our products and services easily accessible to customers. 5. The social marketing concept holds that the task of an enterprise is to identify the needs, desires, and interests of each target market, and to provide the target market with goods or services that meet their needs, desires, and interests more effectively and advantageously than competitors in a way that protects or improves consumer and social welfare. It requires marketers to take into account the interests of three parties, namely corporate profits, when formulating marketing policies. .
Autohome’s SEO strategy: What do you think of the current operation mode of the Autohome website? The stories of car owners picking up their cars have lost their authenticity and have become just internet celebrity stories, while the editors’ travel notes are completely devoid of any authenticity. ?

Thanks for the invitation!

According to a friend from Autohome, Autohome’s focus in the future will not be on content, but on building the strongest auto finance! (Compared to Yiche’s Yixin Finance)

Autohome’s SEO strategy: How can a liberal arts girl who can’t program get started with SEO?

Host:
1. You don’t necessarily need to know programming to be able to do SEO. As long as you can understand it a little bit, it's fine.
2. The most powerful thing about SEO is not the technology, but the sensitivity to changes in search engines. The ability to analyze the whole thing. It doesn't require too much code.
3. You still need to know simple HTML, CSS, Java, and PHP. And it’s just understanding. It’s OK as long as you can understand it. No need to write it yourself.
If you find it difficult, I'll show you a more difficult one.
http://home.donews.com/donews/article/1/162625.html

As mentioned above @刘东俊Cai Wensheng, who has a high school degree, taught himself html and founded http://265.com, which was sold to Google for 10 million yuanLi Xingping, who has a junior high school degree, taught himself html and founded http://hao123.com, which was sold to Baidu for over 10 millionYuan Jianjun, who has a technical secondary school degree, taught himself html and founded http://chinaz.com, http://cnzz.com
Li Xiang, who has only high school education, taught himself HTML and founded PCPOP. Autohome has a piece of advice for the poster: If you do something, you may succeed, but if you don’t do it, you will definitely not succeed.
Autohome’s SEO strategy: Autohome’s successful bid for Baidu’s Aladdin portal, what impact will it have on itself and vertical portals such as Yiche AiKa?

Agree with Felix.
It is said that good fortune lies within the shadow of misfortune, and misfortune lies within the shadow of good fortune. Autohome's acquisition of PC Aladdin may seem like an active attack, but in fact it was a last resort.
First of all, we need to know that the SEO and SEM of Aladdin and Autohome are not completely overlapping.
Secondly, judging from the iUt data, Autohome uses Aladdin not to become the only one that is stronger than many, but simply to surpass Yiche.com in traffic again and then try to widen the gap as much as possible.
Once again, Yiche.com turned its guns and attacked Aladdin on the mobile side, widening its advantage in this area. This is a serious matter, which can be seen from the stock price.

In my humble opinion, if Autohome buys Aladdin and does nothing to follow up, it would be killing the goose that lays the golden eggs.
Autohome’s SEO strategy: What is SEO optimization and what is the strategy of SEO optimization?

SEO stands for search engine optimization. Search engine optimization is a method of using search engine's search rules to improve the ranking of the target website in the relevant search engine. The so-called "search engine optimization" means making the website more easily accepted by search engines. The deep understanding is: through SEO, a set of marketing ideas based on search engines, an ecological self-marketing solution is provided for the website, allowing the website to occupy a leading position in the industry and thus obtain brand benefits. SEO can be divided into two types: off-site SEO and on-site SEO. SEO strategies include 1. keyword strategy 2. website strategy (website optimization strategy, website architecture strategy) 3. project management and execution strategy (increasing link strategy, SEO profit strategy).

Autohome’s SEO strategy: How should the automotive industry conduct online promotion? How to do precision marketing?

At present, the main platforms for automobile online promotion include Autohome, Pacific Auto, Bitauto and other large-scale comprehensive automobile professional websites, as well as some search engines such as Baidu, 360, and Sogou, and the currently emerging and more popular short video platforms, Toutiao, Douyin, Kuaishou, etc.

Personally, I think the current search platforms have reached their twilight years, for the following reasons: the reputation of the platforms is getting worse and worse, there are too many fake advertisements, and most of the promotions are mainly text-based. Now people’s general reading habits have changed, and videos are more in line with everyone’s current fast reading habits! The backend click charging standards of Baidu and other platforms are also relatively high! This results in excessive cost investment!

Car website platforms, such as Autohome, collect customer phone numbers as a means of collection. However, due to the high cost of advertising in the later stage and the relatively low conversion rate, more and more 4s have gradually reduced their dependence on them. Moreover, users are paying more and more attention to personal privacy, and many people are unwilling to tell 4S information directly. Autohome’s way of asking for clues is too direct.

The reason for recommending short video platforms is that they cater to the current mainstream public’s reading habits! Faster, more intuitive, and richer! Can make your products more colorful! No more dry text messages. After all, image information is more impressive than text information. Currently, platforms such as Toutiao and Douyin also make big data statistics based on the content users usually watch, and will recommend to users the content that they usually like and are interested in, which greatly improves the accuracy of advertising!