How to promote Xiaohongshu notes to become popular?

It is indeed difficult for a new account to become popular on Xiaohongshu Notes, but if the account has a certain number of fans and the content is high-quality, it is very easy to become popular.

I won’t go into the details of Xiaohongshu’s rules or how to post notes here. There are many high-quality answers online, so I won’t repeat them here.

Here I will take a friend's real-life experience of attracting traffic on Xiaohongshu as an example to explain her practical process;

A friend of mine who does live-streaming purchasing for Japan and South Korea mainly sells women’s clothing and skin care products, and her customer base is women aged 18-50.

After she had accumulated a group of loyal and stable customers in the local offline market, she opened a studio. Since there was limited room for development in the county town, she wanted to attract more customers through online traffic.

Since there are only two employees in the studio and they are usually very busy, we only promote on Xiaohongshu.

Let me first talk about the results. After half a year of online promotion on Xiaohongshu, the three accounts have a total of about 150,000 fans. We haven’t counted the number of people added on WeChat and those who have become real customers. According to my friend’s feedback, she is basically too busy now and is preparing to continue expanding. She has also hired a partner who specializes in managing online traffic. Now there are a total of 4 people in the studio including the boss.

The detailed promotion plan of Xiaohongshu is as follows:

1. Positioning of 3 Xiaohongshu accounts;

1: Korean skin care products;

2: Japanese skin care products;

3: Original clothing from Japan and South Korea.

The business categories of the three accounts are all related to girls, but the subdivisions are very clear, and fans can also flow back and forth between each other.

2: Little Red Book Notes;

You don’t have to worry about not having materials for your Xiaohongshu notes, skin care product pictures, and short videos. After all, there is a studio there where you can shoot anytime and anywhere.

The notes for planting grass are all about personal experience and product introduction;

Introduce the product's efficacy, suitable groups of people, etc.

For clothing, you can just be the model yourself and try it on to see how it looks on you.

Just like the following picture:

Of course, what should you do if you really can’t write something sometimes? You can get materials from your peers’ circle of friends, Taobao and Weibo for reference.

You can easily write 300-500 words.

3. Xiaohongshu traffic;

This should be the most concerned issue for many people who do drainage;

What should I do if I add hot topics when posting notes on a new account but still get no traffic?

As a small and insignificant individual business like us, we don’t have enough money to hire a professional marketing team, let alone the strength to compete with those large RMB players;

But I also want to share some of the benefits from the Xiaohongshu platform. What should I do?

Here we need to use some extraordinary means to operate in the early stage;

That is, use some fully automatic traffic-generating scripts, register a large number of small accounts, and use the scripts to automatically like, comment on and collect the notes you posted to push the notes to the top. To put it simply, it is to use scripts to push one's own notes to the homepage.

After doing this for half a month, you will gradually have real fans and you won’t need to add them yourself.

All things are difficult at the beginning. If you do it well in the early stage, the rest will be easy. In the later stage, as long as you post a note, you will naturally get promotion on the platform.

Four: Matrix operation, guiding customers to WeChat;

After the three accounts on Xiaohongshu have a certain amount of traffic, you can transfer traffic between accounts, such as recommending your other accounts in your notes. There are many methods, and they are very simple, so I won’t go into details here.

The effect of matrix drainage is that when one account publishes a note, the three accounts will flow back to each other, which means that the fans of the three accounts will browse the note at the same time, so it is basically not difficult for the note to become popular.

In order to eventually become a customer, you still need to direct the customer to WeChat so that they can become a real customer. For example, send private messages to customers and add WeChat, etc.

Summarize:

As the saying goes, a good cook cannot cook without rice; it is very important to use scripts in the early stage, but more importantly, you need to persist in outputting high-quality content every day. Without daily persistence, no matter how good the plan is, it will be useless.

Related reading:

1. Do you know the operation and promotion strategy of Xiaohongshu?

2. There are 7 ways to promote on Xiaohongshu. Have you ever made a mistake?

3. For promotion on Xiaohongshu, just read this article.

4. Xiaohongshu promotion: Xiaohongshu user growth methodology!

5.How to promote on Xiaohongshu? 2 program steps!

6.4 major strategies + 7 major skills, a comprehensive interpretation of Xiaohongshu promotion strategy!

Author: Little Bear

Source: Bear