According to statistics, Google's daily search volume can reach 3.5 billion times, and because most users have certain purchasing intentions when searching for keywords. Therefore, Google's traffic is more accurate than other platforms. If you want to divert traffic to your independent site, Google is an excellent way. Of course, the cost of Google advertising is not low. If you want to run Google ads, you first need an account. How do you open a Google account? What are the things we need to pay attention to? Register an accountBefore registering a Google account, the seller needs to have a Gmail account. If not, you can register one first. There is an advertising entrance in the lower left corner of the Google homepage. After entering, you will find that the interface may be in English. You can pull down to the bottom of the page to switch to Chinese. Next, you will enter the advertising creation page. Sellers can create an advertisement according to the steps, invest a certain amount of money, create an account, and then delete the advertisement. You can also just click to the bottom of the screen to switch to expert mode, then click Create Account to continue. Confirm business informationSellers need to be cautious with the merchant information because the information here cannot be changed. Fill in the time zone and billing email address accurately. The time zone will only affect the management of the account and will not affect where the advertisement is placed. The next step is to choose the currency. Please note that if you choose RMB, you will need to pay a 6% tax, but you can apply for a VAT invoice. If you choose USD, there is no tax, but only a pro forma invoice. Complete payment information and top upAfter completing the above information, the next thing the seller needs to do is to fill in the payment information and then recharge the account. The payment method can be selected as automatic or manual. If it is automatic, Google will automatically deduct the costs incurred by your subsequent advertising. This is relatively more convenient, but it is also easy to cancel in time. If you choose manual labor, it will be more troublesome, but it can reduce the probability of accidents. In addition to opening an account personally, you can also find an agent to open an account, and the above process can be directly handled by the agent. Google Ads is a mixed blessing for independent website sellers. Generally speaking, advertising can bring in orders. However, the cost of Google advertising will only increase year by year, and the cost will naturally rise accordingly. Ueeshop recommends that it is best not to rely solely on Google paid advertising. Natural SEO and other social media platforms including Facebook, Twitter, etc. are all worth a try. |
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