Baidu's paid ranking money-saving tips and keyword setting methods!

Many companies that have participated in Baidu's paid ranking generally choose a large number of popular keywords. Of course, these keywords must also be related to your products and services. If you only target a few of the most popular keywords in your industry, the bidding price will be very high. If you can find a large number of relevant but less popular keywords, the average price per keyword will be very low. But since you can find a large number of such keywords (usually hundreds or thousands), the traffic you can get will not be less than that from popular keywords, it may be more, but the average price will be much lower. This is the most important key to PPC ranking bidding search engine advertising service.

The choice of keywords and the bidding price should be based on the return on investment as the standard for success.

Sometimes, a keyword may have a very high bid. But if the service you sell is of high value in itself, then your ROI may still be very good. For example, real estate, legal services, etc. Therefore, the application of PPC bidding ranking should not take the price of keywords as the main consideration, but its return on investment.

All keyword prices, click-through rates, and conversion rates should be fully tracked and analyzed. Only in this way can you know which keywords bring you the highest click-through rate and which keywords bring you the highest return on investment. The two are most likely different.
Often, less popular, less expensive, but highly relevant keywords have the highest return on investment. Because what visitors are looking for is very specific and clear.

Advertising headline writing

Because keyword bidding ranking ads require payment, sometimes it is unwise to pursue high traffic and click-through rates. The highest return on investment should be pursued.

Sometimes you may need to clearly state the price of the service or product you provide in the ad title. This way, some people who are looking for free services or free downloads will not click on your ad. These people come to your website but don't buy anything, they just waste your advertising budget. So your advertising words should act as a pre-filter.

Constant testing and comparison

Different ad texts, different bids, different ad placements, different time points, different browsing paths visitors take on your website, which keywords bring sales, etc. All of these you should track and make appropriate changes to achieve the best results. Sometimes, the combination that we subjectively think may be the most effective is not actually the best method. Experimental data is the final basis.

Additional information on keyword selection:
1. Competitor-related words (use your competitor's name as a keyword),
2. Regional terms (wedding, Shijiazhuang wedding),
3. Action words (buy flowers, sell flowers),
4. Competitor product words (for example, if you sell Lenovo notebooks, you can also choose HP notebooks, IBM notebooks)
5. Combination words (combine regional words, action words, etc. with product words: Want to buy Lenovo laptops, Shanghai Lenovo laptop sales Want to buy Shanghai IBM laptops)
6. Other names of the product word (laptop, notebook, personal computer, NB, notebook, notebook)
7. Associate words (laptop, digital product, MP4, IPod, digital camera, Bluetooth, etc.)

I believe that everyone goes to shopping malls often. If you don’t go to shopping malls often, I suggest you go and experience it more often, take a look at the sales strategies of the shopping malls, and compare the sales skills of different salespeople. The more you observe, the more you will find that they are similar.

Let's compare shopping in a mall with Baidu's paid ranking promotion:

1. The store must occupy a prime location-------------and its position in Baidu's bidding ranking must be high.

The rent of the counter at the entrance of the shopping mall is the most expensive. Whether you buy something or not, you will involuntarily take a few more glances, maybe there is something you need. The best position for Baidu's paid ranking is on the first page, and the best position on the first page is the top 5, as these positions have the highest traffic. The purpose of doing Baidu bidding ranking is to let your customers see you. If you are in the back, not many people will see you. Since we have to perform, we should strive to be the A role. If you are Bandit A or Bandit B, no one will remember you!

2. The advertisement at the door must be novel to attract customers' attention. The descriptive title and web page description must be attractive.

The title and description of Baidu's bidding ranking can be written by you according to the content of the web page and relevant requirements. It should be attractive so that customers can feel that this is what they need at first glance and make them want to visit your website! Although there is no charge for linking to Baidu if customers do not visit your website, it cannot achieve the promotion effect. It is equivalent to that the customer has just passed by you and did not even want to look at you, which means that our storefront has not caught the customer's attention! The first point of advertising is to catch the eye! First let the "girl across the street" look at you, and then use your "charm" to make "her" follow you!

3. The poster at the door should introduce more products and include more descriptive keywords.

The so-called keywords are the specific names of products or services. For example, if a customer wants to buy flowers online, he will enter the keyword "flowers" in the search box to find relevant information. The keywords of Baidu's paid ranking are the tickets for customers to purchase your products in Baidu. Provide them with enough tickets so that they can find you in any search related to your products! Dell computers have more than 8,000 promotional keywords in Baidu's paid ranking. You can search for bijiben in Baidu, and we can see that even the pinyin of "laptop" "Dell" has been promoted. Do you think the effect will be bad? This is a successful company. Learn from them! That’s right!

To allow more customers to find you, the keywords for Baidu's paid ranking must be keywords that customers like to use, because your ads are for your customers to see and your products are for sale to your customers! Don’t distance yourself from your customers. Customers like to use Baidu, so we advertise on Baidu! Customers like GOOGLE, so we do it on GOOGLE! Like both, do both! Don't judge customers' preferences based on our own preferences, otherwise, customers will leave us!

4. The store should be easy to access -------------Your website should use fewer dynamic web pages and flash animations, which can speed up the opening of your website.

Our habit is: when a website opens for more than 3 seconds, we will basically give up browsing it. Dynamic web pages and too many animations will slow you down. To increase the opening speed of the website, you should also pay attention to the high bandwidth and fast speed of your website space (server). Problems with netizens' own bandwidth or computer speed will also affect the speed at which your website opens, but this is not something we can solve.

5. The store should be clean and organized, with many products. The website should be concise and the product introduction should be comprehensive.

When customers open your website, their first impression must be comfortable! Don’t let customers feel that it is a “junk” website! Therefore, the color tone, structure, and content of your website must be reasonable and meet the needs of netizens. The introduction of the product must be comprehensive. Do not let customers only see a picture or the product model or name without giving a detailed introduction to the product. Be sure to make a detailed introduction to your product so that customers can feel the advantages of your product. It is best to compare it with other similar products to highlight your advantages!

6. Customers can find salespersons at any time------------Put your contact information in a prominent position on every page.

When a customer wants to consult or buy, you must let him see your contact information such as phone, QQ, MSN, email, message board, etc. at any time! Don't put your contact information in a "Contact Us" section; that's a way to turn away customers. You can also add some instant messaging marketing tools so that when customers are browsing your pages, your staff can find and communicate with them in time.

7. Salespersons are always available to help customers solve their questions. Please keep your various communication tools open.

Your operators, customer service staff, and consultants must be on duty. When your customer contacts you, make sure he can hear your voice! Help him solve the problem! If you call a company to buy its products, the phone prompt is: Sorry! The other party’s service was shut down due to arrears! Or if you call many times and no one answers, will you still trust this business?

8. The quality of the product must be good-------------The quality of your product must be excellent.

Through Baidu's bidding ranking, customers can choose you first, so we must also provide customers with a high-quality product! People can deceive for a while, but they cannot deceive forever. Therefore, if you want to achieve good promotion results, you must make your product quality the best in the industry! Everyone likes good products!

9. Don’t buy expensive things, just buy the right ones - the price should be moderate.

The price of your product must adapt to the market, and there must be a reason for the high price! Appropriately adjusting prices is a sales strategy, but remember: customers must feel that the product they buy has the best value for money!

10. Service is guaranteed-------------There is no best service, only better service.

Make your customers feel that you are much better than your competitors! When customers buy your product, they are also buying your service. As we enter the era of homogeneity (same quality), there are many products with similar quality, and some are products of different brands produced on the same assembly line. However, why do consumers’ choices differ? This plays a crucial role! Haier is a real example.

Baidu is a kind of media, and the media is just an intermediary. It just builds a bridge for you and your customers to meet. Whether you can create sparks of trade depends on whether your product quality is strong enough, whether your price is advantageous, and whether your service satisfies your customers. These factors determine the final result of your advertising effect!