How to use titles reasonably to get more clicks?

For experienced netizens, they can almost see through various clickbait titles at a glance, such as UC's "shocking style" and borderline titles, but they still can't help but click in to find out. For the title party, it is like Jiang Taigong fishing, those who are willing to take the bait will be caught, and they use the weaknesses of human nature to carry out their open conspiracy. This article will help you understand clickbait and how to use titles properly to get more clicks on your copy .

1. Common headline grabbers

1. Speak half way

This should be one of the most commonly used methods of clickbait. Although we often say that curiosity kills the cat, most cats still find it difficult to restrain their curiosity. This method is used in the title as follows:

The reason for the drop in rice prices is actually...

When the author saw this title, his curiosity was instantly aroused. Food is the primary need of the people. Could the price drop of such an important food as rice be due to some major event in the international situation or technology? So I couldn't wait to click on it and found the following page:

This type of title not only arouses the user's desire to click, but also does not deceive the user, and also achieves the effect of advertising dissemination. It can be said that the effect is excellent. Just imagine, if the title was directly written as " JD's Fourth Grain and Oil Festival", the effect would definitely be very bad, and basically no one would click on it.

2. Shocked body

The shocking style is a well-known method of naming headlines. Its characteristic is that no matter how big or small the matter is, it shocks billions of Chinese people first, and then says the title, and the title is often carefully dressed up.

To inexperienced netizens, the shocking style is indeed quite shocking. The shocking style is less common now, but it cannot be denied that it was indeed very popular at one time. The author proposes an example:

Shocked, he came home every day and slept in the same bed with his sister-in-law.

However, after clicking on it, the content showed that a man lived with his wife and took care of his 2-year-old sister-in-law. Such clickbait titles can also attract users’ clicks through curiosity to increase the exposure of advertisements on their pages.

3. Contradictory headlines

The human brain thinks in a logical way. For example, if a bear falls into a pit of unknown depth and hits the bottom of the pit 2 seconds later, it is a normal question to ask how deep the pit is. This question is also in line with the human way of thinking. Of course, it cannot leave a deep impression on people.

Let me change the question: There is a pit of unknown depth. A bear falls into it and reaches the bottom of the hole 2 seconds later. What color is the bear? This question is obviously nonsensical, but it has to be said that this question can make people remember it for a long time and may even be shared with their friends.

The characteristic of contradictory titles is that they cause users' thinking to be temporarily unsmooth, prompting them to think, thereby increasing the time users stay on the information and deepening their impression. The contradictory title is as follows:

There is a prison without fences but no prisoners escape, which can obviously make users a little confused, and thus make them likely to open the video and take a look. After opening the title, the author discovered the truth as follows:

It can be seen that the actual content is nothing surprising, it is very bland. In fact, it is about a prison built in a desolate environment. The natural environment becomes a natural wall, leaving the people inside with no chance to get out. Imagine if the title was: "A prison built in a desolate environment", basically no one would click on it.

4. Use users’ fear to trick them into clicking

People tend to seek benefits and avoid harm. If something may endanger their own safety, it will definitely attract the user's attention. If the hazards are things that everyone encounters frequently in daily life, then the number of clicks will definitely be very high. Many clickbait headlines use this to induce users to click.

When seeing this kind of title, users will first think about how long they have used their mobile phone number. Even if their own mobile phone number has not been used for a long time, the mobile phone numbers of their parents and the elderly have generally been used for a long time. In this way, users can't wait to click on this content out of concern for themselves and their families, and then find that the content is actually as follows.

It can be seen that there is actually not that big of a problem. The worst result is just that the speed of mobile Internet access is slower, which is not at all to the level of "getting into trouble". Imagine if the title of this information was "Mobile Network Upgrade", then the number of clicks would be very small. After all, except for people in the industry, other people are not that concerned about the changes in mobile networks.

If traffic becomes free one day, maybe people will pay attention to it, but other things are really hard to arouse the interest of ordinary users.

5. Ranking Title

Since childhood, there are rankings for exams, then there are high school rankings for high school, and there are university rankings for college. When looking for a job, there are company rankings and salary rankings. It seems that rankings have always been with us. Rankings always have a unique charm that attracts users, such as the ranking of the most beautiful cities, the ranking of campus beauties across the country, and so on.

The title in the picture above is a ranking title. Rankings always have a kind of magic that can attract people's attention. After opening it, the content inside is very ordinary, just an introduction to some actors. As for whether it is selected by netizens and how netizens select, there is no mention.

6. Digital Title

When we were young, our teachers taught us that one of the methods of writing essays was to use more numbers in descriptions. The pattern for this type of title is similar, using large numbers to make the title look authentic and more eye-catching.

This title seems to be full of useful information and can arouse people's desire to read. Similar usages include "The difference between a monthly salary of 3,000 and 30,000 lies in these 3 small details" etc.

7. Borderline Title

Borderline titles directly exploit the weaknesses of human nature to attract attention. This approach is not recommended because it is easily condemned by public opinion and may indeed affect social trends.

Of course, special circumstances are excluded, such as Durex ’s advertisement. The special nature of Durex products means there is no big problem in using this type of advertising. The author proposes an example as follows.

My sister-in-law cries on my bed every night.

That’s right, the two or three-year-old sister-in-law is here again. Regarding this kind of title, the author reminds everyone to remember that speculation is risky and to be cautious in operations.

2. How clickbait exploits human nature

1. Curiosity

Curiosity is universal. For example, when reading a novel, people always hope that the author will update it as soon as possible, because once a story begins, people always want to know the follow-up and what happens later. The same principle can also be applied to following TV series, etc.

Speak halfway and shocking style are based on this principle to attract users' attention.

2. Seek benefits and avoid harm

In the process of evolution, organisms have developed the instinct to seek benefits and avoid harm. Only when individuals know how to seek benefits and avoid harm can they be more likely to pass on their genes and thus ensure the survival of the population. Although the problem of survival has been solved now, people still have the desire to live a better life, and they will instinctively leave those things that endanger their health and finances.

The presence of panic-inducing words in the title may lead users to click. Common practices include: "Something equals chronic suicide", "These things are endangering the next generation", etc. Generally, after clicking on it, you will find some general health knowledge, but it has to be admitted that the probability of being clicked is greatly increased with such a title.

3. Comparison Desire

People are born to like comparison, from the academic rankings when they are young to the performance rankings when they grow up; there are rankings between companies and there are asset rankings among the rich. In order to attract people's attention, many websites often come up with rankings of school beauties, etc.

In short, if it is named "The most beautiful things" or "The top ten most beautiful things", it will attract more people's attention.

Even if your content is not ranked, you can use the ranking method to name it. For example, if you want to publish ten beautiful tourist attractions, you can simply name it "The ten most beautiful attractions that most people don't know about", and the number of clicks will increase a lot instantly.

4. Make users stop thinking and increase the time they are focused

Human thinking is logical. A hundred logical sentences will not leave a deep impression on people because the thinking process is smooth. Words with strange logic can often leave an impression on people because, on the one hand, its unsmoothness makes users spend time thinking, which naturally increases the time they pay attention.

On the other hand, this kind of logical confusion is not in line with human thinking. Strange things always leave a deep impression on people. It is like a colorful sphere among a large number of white spheres, which is very conspicuous at first glance.

If you want to write a title about the rapid rise in housing prices, if you write "House Prices Are Getting Higher and Higher", probably no one will click on it to read it. However, if you change the title to "Monthly salary of 30,000, saving for 10 years, and then I... still can't afford a house", it is more likely to be remembered by everyone.

5. Sex-related things always attract attention

The edge ball method uses people's concern about gender issues to attract people's attention, and a very serious matter can also be written in a lingering way. Just slightly change the way you describe it and it becomes indescribable.

There are many examples of this approach, but the author still wants to say that speculation is risky and you need to be careful when driving. This method is a double-edged sword. If used well, everyone will be happy, but if used poorly, the company may be shut down directly.

3. How to come up with a good title

When it comes to writing good titles, you must first know what a good title is. A good title generally refers to a title that can get more clicks and enhance the brand image.

So first of all, we must attract people to click, and secondly, we must strike a good balance so as not to disgust users.

Of course, you can use a formula to come up with a title. There is a lot of similar information on the Internet, so the author will not go into details here.

This article discusses how to title your article from another perspective. To sum it up in one sentence: make good use of human nature and do something that directly hits human nature, letting users know that this is a clickbait title, but they just can't control their hands.

for example:

(1) Curiosity + Desire to Compare = The 10 Most Valuable Strategies That Actually Raised My Salary...

Analysis: Actually, they were just ten very common work skills, which increased his salary by 3,000 yuan. However, the ellipsis in the title arouses people’s curiosity, and “the 10 most valuable” makes people want to compare and want to know which ten are the most valuable.

(2) Seeking benefits and avoiding harm + stagnant thinking + desire for comparison = Using the 10 most popular health-preserving methods on the Internet actually shortened a person’s life by ten years

Analysis: "Living ten years less" evokes people's nature of seeking benefits and avoiding harm. The first part is about maintaining health, and the second part is about living ten years less. The twist makes people's thinking stop instantly. “The top 10 most popular health-preserving methods” can arouse people’s desire for comparison.

(3) Comparison of desire + skirting the line = the 5 most commonly used techniques, which made her unable to stop every night

Analysis: "The 5 most commonly used techniques" is a more desirous use, while the second half of the sentence easily leads people to imagine. In fact, it is a summary of methods for reading at night, telling users how to read more conveniently at night. The protagonist of the article is a woman. So the title became like this. Imagine if the title was "5 Tips for Reading at Night", the number of clicks would definitely not be as high as this one.

4. Final Thoughts

• Even good wine needs a bush, so a good title can really arouse people's desire to read and promote your good content.
• Everything has its limits. The copywriting that can really win the public's favor is not the one that looks good on the outside but has excellent content.
• You can be a headline-grabbing person, but you can’t just be a headline-grabbing person.
• The purpose of clickbait headlines should be to make the real gold shine, not to sensationalize.

The author of this article @且行且看 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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