The most comprehensive online and offline promotion guide for mini programs!

As mini programs become more and more sophisticated, more and more friends have shifted from a wait-and-see attitude to putting them into practice, and the value of mini programs has been increasingly valued by everyone. Today, the editor will focus on sharing with you the promotion methods of mini programs, including both online and offline parts. I hope it will be helpful to everyone!

About search optimization of mini programs

Currently, there are four main search entrances for mini programs: WeChat top search, top drop-down menu search, search, and mini program entrance search at the bottom.

From the above four entrances, we can see that WeChat is also committed to making the connection between users and mini-programs closer, and has set up multiple mini-program search entrances, so we must pay attention to this part of the traffic , and there will be more and more mini-programs in the future.

1. Choose a good name

The name should not only highlight the company's products and services, but also conform to the user's search habits, be short and easy to understand. Due to the uniqueness of the public platform name, if you think of a good name, you should register it early. If you want to continue using the registered name, you can add short symbols or English to it;

2. Mini Program Keyword Optimization

Put keywords related to the Mini Program into the Mini Program function description. Here, you should also consider the user's search habits to achieve the purpose of keyword search optimization;

3. Register early

The earlier you register, the higher your ranking will be and the more likely you are to be used by more users.

Online promotion of mini programs

1. WeChat Official Account Associated Mini Program

New followers of the official account can see it directly on the profile page and can click in to become fans of the mini program, which is convenient for fans to use it again;

2. Public account tweets

You can directly insert mini program cards or links into tweets of your own public account;

3. Official Account Menu

Link the mini program directly to the menu to guide platform fans to enter;

4. Fully tap the potential of WeChat communities

There are more ways to display mini programs in WeChat groups . When promoting mini programs in social networks , the editor found that mini program cards are better displayed in social networks and can attract more user clicks. If carefully planned, the effect will be better. At the same time, we also need to find ways to cover a large number of target user groups and improve conversion rates ;

5. Spread in the circle of friends

Create exquisite posters with mini program QR codes and spread them through online activities;

6. Mini Program Advertising

Ad space at the bottom of the article, Moments ads , traffic owners can directly insert mini-program ads into the article and display them to users. You can also choose to insert articles from other public accounts into the mini program for paid promotion . Of course, the products and services provided by the mini program must match the positioning of the official account and the attributes of the fan group that reads the graphic content;

7. Nearby Mini Programs

Currently, the nearby mini program and the store mini program have been merged and can be activated in the background. This can bring a certain amount of exposure, and people nearby also have the opportunity to become fans of your mini program;

8. Application of instant discount

The format is similar to the red envelopes of Meituan and Ele.me. After the user completes the first payment, a deduction will be generated. The user can receive it by inviting friends and use it for the second consumption. The editor has also used a more sticky method. E-commerce mini-programs such as Mogujie , Pinduoduo, and Wanwuzhi have successfully used this form;

9. Share coupons to generate revenue

Combined with offline store products, the product can be spread among friends and in the community by giving gift certificates to friends;

10. Traffic diversion between mini programs

The company's featured products and services can be made into their own mini-programs, associated with the same entity (one entity can be associated with ten mini-programs of the same entity), and then direct traffic to each other.

Offline promotion of mini programs

1. Offline store materials

Download the mini program code in the backend, print it out and post it in the store, or make it into a roll-up banner to guide users to scan the code ;

2. Offline regional single page promotion

Place the Mini Program QR code on a single page or trifold leaflet, and distribute and promote it in a specific area in conjunction with special marketing activities ;

3. Offline event promotion

You can also plan separate offline activities for promotion and guide users to scan the code;

4. Use of relevant promotional tools

Use of photo printing, WiFi attention, mini- games , weighing scales, tissue machines, claw machines, etc.

This is all I have to share today about the promotion of mini programs. If you feel it is valuable, please recommend it to your friends!

The author of this article @51COO compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games