Live streaming sales process + the latest template for live streaming scripts!

Today's article mainly wants to share with you two common live streaming sales process planning solutions:

The process of live streaming sales

Cyclic live streaming sales process

At the same time, for these two types of live streaming sales process planning schemes, I have also prepared a standardized template for live streaming sales process and a live streaming sales script template for you at the end of the article, which even novices can apply with one click.

01. Live streaming sales process planning plan

1. The process of live streaming sales

What is a passing model?

The so-called passing of products means that in a live broadcast, you may have to introduce N products, one after another. A product may only be introduced once in this live broadcast. This is called passing of products.

Standardized live broadcast process arrangement demonstration (over-the-counter type):

Taking the above example of a standardized live broadcast process arrangement for a promotional event, the live broadcast will be held from 16:00 to 16:10 for warm-up interaction.

Just like running a marathon, as soon as the starting gun sounds, we must slowly build up our pace and not run at the pace of a 100-meter sprint from the start.

The same is true for live broadcasts, so live broadcast warm-up interaction before the official opening is also very necessary.

You can use some interactive games in the live broadcast room or current hot topics to guide fan interaction in the live broadcast room, click on the public screen, etc. (To get the interactive game template for the live broadcast room, you can add Fengge’s WeChat: fengyoubai)

After 5 to 10 minutes of warm-up and popularity gradually increases, we will start the transition - product introduction.

Of course, although it is a passing model, selling goods in the live broadcast room is still different from offline stores, and it is also different from ordinary selling. The selling of goods in the live broadcast room requires a comprehensive combination of sales such as fan-favoring models (super cost-effective products, event promotions), profit models, and combination products .

This is the unique pricing and product combination in the live streaming ecosystem.

Do a small review at the end of the live broadcast, because the time a fan stays in your live broadcast room is limited, and he or she will not stay from the beginning of your live broadcast until you end.

For top anchors such as Li Jiaqi, Wei Ya, and Luo Yonghao, fans generally stay in their live broadcast rooms for only 15 to 20 minutes .

So when the live broadcast is about to end, take 20 to 30 minutes to review the products of the entire live broadcast and go through them quickly. According to our practical experience, many orders for bargain hunting are often generated at this time.

The above is the live broadcast process design and suggestions for the promotion type. Of course, you can also appropriately add or reduce some links in this live broadcast process, and deal with specific situations accordingly.

2. Circular live streaming sales process

Some of you may not have many products, or the categories are not many, maybe only two or three.

In this case, if you use a typical live streaming sales process, such as introducing a product for thirty or forty minutes, this is actually not conducive to closing the deal because the time for your single product is too long.

If this is the case, it is actually recommended that you adopt a circular live streaming sales process, as shown below:

Simply put, the cyclical live streaming sales process is to go through your products in a cycle of 30 to 40 minutes.

That is to say, within a 3 or 4 hour broadcast, you broadcast your product several times in a loop according to the combination of fan favor, profit (main model), etc. It is equivalent to selling the same product three times in a live broadcast.

As we mentioned above, the average length of time that fans stay in the live broadcast rooms of many top anchors is only 20 to 30 minutes. This is the theoretical basis for the design of a cyclic live streaming sales process.

This is actually more suitable for novice anchors, because if you are promoting products, there are more products, and the anchor needs to have a better understanding of the products and make more preparations in advance.

Imagine, do you think it is easier to broadcast 4 products or 12 products?

02. Livestreaming sales tactics

The key to attracting fans to stay is the sales language during live streaming.

A while ago, we wrote:

A summary of the top 5 live streaming sales scripts , a must-read for booming sales in your live streaming room!

If you want fans to place orders, the prerequisite is to let the fans stay in your live broadcast room for a period of time, and then use sales talk and order-urging talk to get them to make the deal.

When designing the script for live streaming sales, there must be scripts that not only retain fans, but also scripts that close deals with fans, and scripts that interact with the live streaming room. for example:

Things to note when designing live streaming sales pitches:

1. The wording is a colloquial expression of product features/efficacy/materials;

You can read the script, but you must express your emotions.

Never read or broadcast the product according to the instructions. Think about it, among all the products you have bought, how many of them did you learn about the product's efficacy and usage by reading the instructions?

2. When newcomers are learning live streaming, they must learn more and imitate the live streaming sales techniques of mature anchors (top anchors).

The simplest way is to sort out the common lines of speech used by the top anchors in their live broadcasts, and then practice and improve them, because everyone’s way of speaking and habits are different, and you cannot just read from a script during a live broadcast.

In the process of training novice live-streaming anchors, we have also compiled a number of live-streaming sales scripts commonly used by top anchors, including sales promotion scripts, transaction scripts, interactive scripts, industry script templates , etc.