4 super practical techniques to attract traffic and increase followers!

The so-called traffic diversion means that there is a large amount of traffic in a certain place. Some third-party marketing companies call this place a "traffic pool." Through some means, let the users in this "traffic pool" actively add your WeChat , follow your public account , etc.

So before you start draining, you need to understand a few things:

1. The flow of the traffic pool must be very large or accurate

2. Whether you do it yourself or ask a marketing company to do it, it costs money to attract traffic

3. Traffic generation requires a clear target group ( user portrait )

4. Traffic generation requires a clear target account (official account/WeChat account, etc.)

5. Traffic generation needs to have a clear (commercial) purpose

Next, we will introduce several mainstream methods of traffic generation and see what tricks are behind them.

Before using short videos to attract traffic, you must make sure of two points:

1. Is the traffic directed to the same account or another account?

2. Is the traffic directed to this platform account or other platform accounts?

1. Original short video traffic generation

Because short videos can be distributed simultaneously on various types of new media platforms, such as Toutiao , official accounts, Xigua Video, etc., this gives them more advantages than some official accounts that only publish articles and can gain more exposure.

Under this premise, original self-media that produces short video content will reveal the name of the official account or QR code in the video. It usually appears at the beginning, climax, and end of the video, or it can be implanted in the corner of the picture throughout the whole process, with very good exposure effect.

Because platforms like Toutiao, Xigua Video, QQ Space, Weibo, Meipai , etc. have particularly large traffic and short videos are easy to spread, the conversion effect will be very good and gradually form natural growth.

For example, set up a brain teaser session and set a question. Tell users that they can get the answer by following the target account. Don’t underestimate the Chinese people’s curiosity. In order to get answers, many users are really willing to spend time and effort to follow accounts.

For example, you can provide small gifts , which can be virtual gifts, discount cards, coupons, etc. Tell users that they can only get gifts by following the target account.

You can also set up a lucky draw session in the video. Tell users that a few lucky users will be drawn to receive high-value gifts, but the list of winners will be announced on the official account, and users need to follow the official account to know whether they will receive the gifts.

In short, the core part of this traffic generation method is to provide rewards . It can be a material reward, or it can be a desire.

Since television and movies are ready-made video content, the cost of content production can be negligible by editing out the clips and publishing them to major short video and new media platforms. At the same time, popular TV dramas and movies have all been successfully broadcast in the commercial market, so when they are uploaded to the platform, they often have a large reach.

We call these account operators "UP Masters". After setting up their account names, "UP Masters" begin to edit classic clips from film and television dramas and move them to short video platforms such as "Xigua Video", " Kuaishou ", "Meipai" and " Bilibili ".

These clips are usually only tens of seconds to a few minutes long, because longer clips will reduce users' patience. The content is usually "eye-catching", "classic dialogue", "refreshing worldview", and "joke phenomenon", which is mainly to arouse users' curiosity and get them to open it.

The titles are usually pornographic and borderline, such as a clip from Loser Man, which is copied and posted on the platform, and the title is transformed into "Hatano Yui's Large-Scale Passionate Sex Scene"...

Next, there are several approaches you can take:

1. Embed the target account information (such as the public account QR code) in the video, and you can watch more similar videos after following it.

2. After the video ends, the user is prompted to follow the target account (such as a public account QR code) to watch the full episode.

3. Prompt users at the climax of the video that they need to follow the target account (such as a public account QR code) to watch the rest of the video

In short, after these means are used to direct users to the target account, the operator can operate the account in any way they want. This method is a bit pornographic, but it is not pornographic (it should be emphasized that this method infringes on intellectual property rights and is 100% plagiarism)

Ever since the Internet came into being in China, porn has always existed in a variety of forms. As the name suggests, it is to use pornography to attract traffic.

The most common and very low-cost way is when a video of someone cheating, a large-scale photo of someone, or a popular large-scale movie resource is leaked.

People in the porn industry chain will use this information (whether true or false), bind it to the target account, and publish it in various portal forums, vertical communities, and magnet URLs. Prompt users to follow the target account before they can download, thus successfully attracting traffic.

You can also bind the target account information with these resources. For example, in the following two cases, QQ groups and resources are bound together to guide users to the QQ group; advertisements and resources are bound together.

Below we introduce a method that is similar to short video traffic diversion but with lower operating costs.

Many marketing companies will steal photos and short videos of beautiful bloggers from mainstream social applications such as Weibo and Instagram in batches. Open fake accounts in other social applications such as Kuaishou, Douyin , Meipai, Momo , Tantan , Douban, etc.

Then, they will steadily update the accounts with photos and short videos (showing thighs, breasts, faces, and all kinds of exposure) every day. A more professional team will make these accounts look like real ones, and slowly attract users with low cognitive ability (the so-called low cognitive ability means people who have no judgment and discernment), forming stable conversions.

Some teams will not attract traffic quickly, but will operate for a period of time first, considering this behavior to be nurturing accounts , waiting for the right time to reap the benefits all at once.

For example, in the two cases below, the QQ number and WeChat account are clearly written in the introduction. Of course, there are many ways to display, such as inserting an advertisement to attract traffic every 20 videos or pictures released.

Usually, traffic can be directed to official accounts, WeChat accounts, QQ accounts, etc. According to our observations, traffic is more often directed to WeChat accounts. Because WeChat accounts are more authentic and interactive, and you can advertise every day, including sex toys, weight loss ads, and various commonly used product ads.

Conclusion:

Some people may ask, why is my drainage effect so poor?

We believe that, first, the traffic of the publishing platform must be large enough and have a recommendation mechanism, such as Weibo, Kuaishou, Douyin, etc., that is, it can become popular and the conversion rate of traffic will be high.

The second is that the user’s attention cost must be lower than the value obtained, so that the traffic conversion rate will be high.

What do you think about drainage?

Author of this article@ The operation public election Xiao Leilei is compiled and released by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games