Why can ordinary H5 games make users unable to stop playing?

When it comes to games , what comes to everyone’s mind are probably large-scale online games such as Honor of Kings , League of Legends , and World of Warcraft . How many people are addicted to games and cannot extricate themselves. But in fact, what makes people unable to extricate themselves is the charm of "playing games" itself.

In 2008, web games entered a boom period. The concept of "game simplification" has given birth to a number of simple web games that focus on leisure and making friends. Because it is casual and does not require installation, it is loved by a large number of office white-collar workers. Some people even lamented, "I accidentally clicked on an ad and entered the web game page, and as a result, an entire afternoon was gone." It turns out that an ordinary little game can attract user participation. This article will take Internet mini-games as an example to tell you why an ordinary mini-game can also attract a large number of users to participate.

1. Why are games so attractive?

1. Playability

Whether a game is fun or not depends on its design. But when we play games, we must have a goal, and the fun of the game lies in the fact that in order to achieve this goal, we need to overcome all obstacles and ultimately win.

The most popular H5 game this year is "Forgiveness Hat Battle".

The characters in the game are based on commonly used emoticons , and players must throw the green hat on their heads onto the heads of the other nine players. Every time a player successfully makes someone cuckolded, he will be forgiven once. At the end of the game, the player with the fewest green hats wins the game and is forgiven. But if there are too many green hats on the player's head, he will explode on the spot.

The goal of this game is to make other people wear green hats until you have the least number of green hats on your head. The obstacle you need to overcome is to avoid the hats thrown by others. Although it is a very simple game, the different levels of each player add a lot of uncertainty to the obstacles of the game, which improves the playability of the game.

2. Real-time

The commands issued by the user while playing the game will be immediately fed back on the game screen, and the user will continue to issue commands in order to obtain this feedback.

Uber and other brands launched a game called "Single Dog Adventure" on Singles' Day. Users complete the adventure by clicking left and right on the screen to successfully avoid couples on the road. The feedback of this game is that when the user successfully avoids a certain number of couples on the road, the appearance of the user's character in the game will change.

• Level 1: White young single dog
• Level 2: Brown young singles
• Level 3: Dark brown middle-aged fat single dog
• Level4: Didn’t see it! I was tripped by a couple before I transformed.

The feedback adopted by the game is changes in character appearance and level difficulty. In order to pass more levels and see more characters, users play the game repeatedly.

iOS users should all know that when an APP pushes a message, there will be a red circle icon in the upper right corner of the APP, which is a kind of message feedback. Previously I added a red circle in the upper right corner of my profile picture.

This drives my friend crazy. Every time he sees a red dot prompt, he has the urge to click on it. This is because users have been educated by other products and know that the red dot means message feedback, so they will take corresponding actions. Similarly, this real-time feedback of the game allows users to continuously complete the next action.

3. Reward attraction

The reason why we play a game is for a purpose. Users who love games play games to complete game goals, while some users play games for game rewards. As the gaming industry develops, rewards have their own place in a game.

Tmall APP created a Tmall Carnival City during last year’s Double Eleven . After users enter Tmall Carnival City, they can click to participate in the store’s mini-games and receive store red envelopes after successfully completing the games. The games are simple in form but diverse in types, such as catching dolls, catching cats, Treasure Island and other games.

Users only need to complete the tasks specified in the game to get coupons, store red envelopes and other rewards. These rewards can be accumulated and used on Double Eleven Day. When I was shopping last year, I probably saved about a hundred yuan.

For game fanatics, they will invest more time in the game in order to get rewards such as skins and props, while those players who are not very enthusiastic about the game can be stimulated to play the game by rewards. Although playing games is a very attractive thing in itself, if the game is combined with rewards, how can players have the opportunity to say no to you?

2. Try adding games to your app

Adding games to an APP is essentially launching an activity for the APP. People who do operations should all know that activity operations can improve a certain indicator of the APP in a short period of time.

When launching a game in the APP, you should pay attention to the launch node. If there is a special holiday, you can launch the corresponding game according to the holiday. The two games mentioned in the article, "Single Dog Adventure" and "Tmall Carnival City", were games launched for the festival, and they eventually gained good reputation and participation. After all, games are just a form of activity. By making the activity entertaining, users will naturally participate in your activity due to the charm of the game itself and the attraction of rewards.

Summary: No matter what type of game it is, it has its charm. The book "Games Change the World" also says that games can enhance happiness. If the operators can apply the game to the right place, they will be able to maximize the operation effect.