Analyze how to place information flow ads in the automotive industry from 3 perspectives
"Golden September and Silver October" is the traditional peak sales season for the automobile industry. During this period, manufacturers offer many preferential activities and large discounts on car purchases, which stimulates the purchasing desire of potential users. During the traditional peak season, advertisers in the automotive industry have a large demand for promotion , but how can they make their ads stand out and avoid being drowned out by a large number of ads from their peers? Today we will sort out for you from three aspects: resource advantages, applicable scenarios, and creativity, how to seize the opportunity of the peak sales season and let customers drive their beloved cars home!If you want good exposure, you must select the ad location in advance. Choosing the right advertising resources is the first step to achieving good advertising results. With the protection of high-quality ad locations, you don’t have to worry about no one seeing your ads or paying attention to your products.Here are some recommended high-quality advertising positions:1WeChat Moments : Covering a large number of car-buying customers1 Resource advantages:Precise targeting to cover potential users; massive exposure to tap into potential leads2Applicable scenarios:• Exposure and publicity of new car launches; • Attracting new customers to local stores (4S stores, car beauty shops, etc.); • Exposure to car events (auto shows, sales promotions); • Booking test drives and collecting potential customers who intend to buy, and new/ used car transactions.2. WeChat public account : high exposure, low conversion cost1 Resource advantages:Low conversion cost, controllable cost; strong public account traffic exposure support2Applicable scenarios:• Follow the public account to attract fans; • Promote the launch of new cars; • Expose car brands and events.3 QQ system: Diversified traffic to target car buyers1 Resource advantages:Native advertising , good user experience ; high user quality and good conversion effect2Applicable scenarios:• New car/used car transactions; • New car launch exposure; • Car brand exposure. By cleverly utilizing these advertising resources, advertisers can publicize new products, thereby achieving the effect of speaking for the brand and enhancing the brand image. Different delivery strategies to meet different delivery needs. The biggest headache for advertisers is developing customers, attracting them to the store, and ensuring their second purchase while continuously developing new customers. Tencent Social Advertising has insight into the distress of advertisers, and has launched a series of coping techniques to help everyone find the future car owner quickly and accurately!4. Things to note when writing copy and pass the review1. The content of the copy must comply with advertising review standards, and it is prohibited to use words restricted by law, such as "most" and "first", etc.; 2. The content involving "interest" and "loan" in the copy must provide proof of cooperation with the bank. If it involves "0 purchase tax" and "0 interest", it must be indicated as "manufacturer preferential policy"; 3. "0 down payment" is not allowed to appear in the copy, and financial cooperation with banks requires the provision of corresponding cooperation certificates. Dear smart advertisers in the automotive industry, have you got the point after reading the previous cases? In the information flow operation and advertising process, the most important thing for us is to find a style and ideas that suits us; to figure out a unique advertising design routine, and then we will no longer have to worry about customer sources. You are the best in advertising!The author of this article @操作圈信息流广告is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Product promotion services: APP promotion services, information flow advertising, advertising platform |
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