What are the functions of the beauty and hairdressing mini program? What are the benefits of the mini program for beauty and hairdressing?

As people's living standards continue to improve, they pay more and more attention to their own image, especially those friends who pursue fashion. They have to go to a beauty salon for maintenance or a barber shop for a haircut every once in a while. Therefore, many beauty salons and hairdressing shops have opened in the streets and alleys, and many beauty salons and hairdressing shops have started appointment services due to the large number of customers to avoid wasting everyone's time.

In particular, the rise of WeChat mini-programs will surely lead to a leap forward in the beauty industry. What are the functions of the beauty and hairdressing mini program? What are the benefits of the mini program for beauty and hairdressing? Today, Feng Chao from Dongguan will give you a detailed introduction.

What are the functions of the beauty and hairdressing mini program? What are the benefits of the mini program for beauty and hairdressing?

1. Home page:
Receive coupons. Coupons are one of the promotional methods. Their main function is to allow customers to enjoy discounts on beauty salon products or services, thereby stimulating customers' desire to buy.

2. Service Introduction:
The homepage can display the clean and comfortable environment of the beauty salon in a carousel, with clickable categories of beauty products, functions, prices, time consumption, sales, discounts, etc. Clear at a glance, meeting user service needs.

3. Membership card collection:
Nowadays, people are very disgusted by the staff's repeated reminders to open a card and become a member. Online membership management avoids this shortcoming and puts the initiative of membership management in the hands of customers. The mini program membership card offers activities such as giving away points and receiving coupons, guiding individual customers to lower their guard and become members voluntarily. This step also enables the merchant to have the customer’s mobile phone number, making it easier to carry out subsequent marketing activities.

4. Choose to make an appointment:
After clicking on the product, there will be a detailed introduction of the beautician, available appointment times, in-store services, etc., and settlement can be done online. Customers can also pin the mini program on the WeChat chat interface, drag and drop it on the mobile phone desktop, and a permanent connection will be established once entered.

5. Business information:
The mini program uses Tencent Maps, with store location information as the end point, to display the customer’s current location in real time. Customers only need to click on the location information to start navigation. Of course, business hours are also essential to avoid customers having a poor experience when visiting the store during closing hours.

6. Evaluation and recommendation:
In order to enhance the dissemination of beauty effects, a customer review function can be added to increase trust and recognition through user feedback. Of course, girls all love beauty, and posting photos on WeChat Moments is the most common way to show this. By utilizing the sharing function of the mini program in groups and among friends, female friends can recommend photos to each other, achieve word-of-mouth communication, and achieve a fission-like promotion effect.

7. Discounted purchase orders:
It can meet the needs of customers who purchase offline and pay online. It provides customers with an additional way to pay and at the same time they can enjoy discounts, which greatly improves the customer's consumption experience and increases stickiness with customers.

8. Online customer service:
The first two items are effective in attracting customers’ attention while they are browsing, but combined with actual communication scenarios, after users become interested in you, they will often have questions at the same time. Questions like "How is the effect?" and "How long will it take to complete?" are good interactive media, successfully transforming customers from "browsers" to "participants", increasing the probability of visiting the store.

9. Membership management:
Similar to offline membership management, online membership management cannot be ignored. Only by doing a good job of member maintenance can you truly own the members. Including: member points management, coupon management, order management, information management and other aspects.

The above are the functions of the beauty and hairdressing mini program. What are the benefits of the mini program for beauty and hairdressing? If you want to make a WeChat applet or want to learn more about this fast knowledge, you can contact the editor: 18673936764 (same number on WeChat)