How to do online promotion?

As the Internet age has developed to this day, the Internet has many functions and benefits. I believe you have also seen many people selling products through currently popular online platforms such as Weibo, WeChat, and Tik Tok. Some people have little success, while others make a fortune from it. You in front of the screen must have been "tricked" too.

Nowadays, "online promotion" is no longer a new term. So, what is the magic of online promotion? How do people promote and market products through the Internet? Here, Da Mei will take you to unveil the "mystery" of online promotion.

The so-called online promotion is a promotion method that takes corporate products or services as the core content and displays them to netizens through various free or paid Internet channels in order to achieve the effect of increasing brand awareness. In a narrow sense, promotion without the Internet is not considered online promotion. Online promotion can be divided into two types: improving user experience and using Internet platform tools for word-of-mouth promotion. Internet promotion can achieve the effect of small investment and big return.

There is a saying that goes: "When it comes to online marketing, it’s not about what users want to see, but what you want users to see ." If online promotion is done well, it can bring a large number of users to the company. While increasing profits, it also created brand awareness. Good promotion methods can unite customer groups and make them feel trust, while also strengthening the corporate team and attracting the value of cooperation. From this perspective, online marketing seems to have a kind of "black magic" that is subtly influencing and changing users, and also bringing considerable value to companies. Isn’t it amazing?

Knowing what online marketing is is one thing, but how to do it well and make it big is another. In fact, online promotion should be understood as online communication, that is, using the Internet to deliver effective information to the target audience. Only through the planning of these three organic combinations can a successful communication case be formed and the purpose of communication be achieved.

In terms of methods, online communication and promotion can be divided into: activity creativity, topic event viruses, information release, interactive games, creative soft articles, pictures, videos and multimedia, etc.

In terms of communication channels, online promotion can be divided into various forms of communication channels, such as SEM, SEO, forum promotion, blog promotion, Weibo promotion, news soft article promotion, B2B platform promotion, QQ (IM) promotion, e-book promotion, email promotion, advertising, advertising alliance, etc.

In the era of information explosion, eyeballs have become the first factor and the core of network success: it is not only necessary to clearly know what to say and how to say it, but also to creatively solve the problem of how to say it, so as to penetrate various information interferences and successfully convey the information promoted by the network to the hearts of the target audience.

Having said that, everyone should understand that online promotion focuses on information transmission and dissemination. Although e-commerce has been developing in the country for more than ten years. However, its derivative industries such as search engine optimization and online promotion are still new concepts; there is a severe shortage of professional companies and professionals in China, which cannot meet the existing industry development needs.

With the introduction of relevant national support policies, support for the e-commerce industry has continued to increase. The e-commerce industry, with its low cost and no geographical restrictions, will inevitably have a huge impact on traditional industries. Many companies that previously engaged in traditional shopping have also opened shopping websites and promoted them through the Internet. With the continuous development of e-commerce, the few online marketing personnel are becoming more and more important.

The success of Internet marketing depends more on the factor of Internet promotion, which is the key to the success of Internet marketing. How to better plan online promotion plans and form truly executable online promotion plans? This requires network marketing personnel to do a lot of work:

1. Analyze the current situation

Know yourself and know your enemy, and you can fight a hundred battles with no danger of defeat. Before making any online promotion plan, you must have a detailed understanding of yourself and your competitors. What are the advantages? In what aspects are you inferior to your competitors? What have your competitors done? What are your competitors doing? What do they want to do next? For example: analyzing which media both parties use for online promotion, the specific promotion methods used, actual effect evaluation, search inclusion, links, PR values, IP, PV and other data queries.

2. Potential Customers

Who are the potential customer groups of the webmaster? Further refine the relevant groups, such as age, gender, number, education, income, interests and hobbies, Internet habits, etc., and formulate an online promotion plan based on the habits of the target group.

3. Methods and strategies

Based on the analysis of the collected information, determine the online promotion methods and strategies, and list in detail the online promotion methods that will be used, such as search engine promotion, blog promotion, bulk email marketing, content marketing, QQ group communication, forum community posting, soft article writing, event promotion, online advertising, etc. Analyze the advantages and disadvantages and effects of each online promotion method and how to implement it specifically.

4. Stage goals

1. Daily IP visits and PV views; 2. How many are indexed by each search engine; 3. How many external links are completed at each stage; 4. The website's ranking and PR value weight; 5. The number of keywords and the ranking of each search engine; 6. The number of customers actually converted by online promotion; 7. How is the online brand image.

5. Work Execution

A good plan also requires a good execution team. A detailed plan schedule should be made based on the plan, the progress of the plan execution should be controlled, the promotion activities should be listed in detail, and specific personnel should be assigned to be responsible for implementation to ensure that the plan is effectively implemented.

6. Invest in a budget

The implementation of an online promotion plan will inevitably involve an advertising budget. It is necessary to make the most of the advertising expenses through planning and control, regularly analyze and optimize the account structure, reduce capital waste, and maximize the promotion effect.

7. Evaluation and monitoring

Install monitoring tools to monitor and track data sources, clicks, etc., to help companies adjust their promotion strategies in a timely manner. And evaluate the effectiveness of each stage.

8. Preparatory plan

The market is not static. When the plan cannot keep up with the changes, it cannot be fully implemented according to the original online promotion plan. If you make a risk preparation plan in advance, you won't be caught off guard when the market changes. Plans do not change as fast as they should, and truly executable website promotion plans are not static. As an Internet marketing planner, you must always pay attention to these changes. According to the changes in the market, industry and enterprise, we adjust and optimize the plan in real time to maximize the effect of network promotion.

Author: DaNei Internet Operation Training

Source: DaNei Internet Operation Training