Master these 3 Toutiao account operation skills and easily pass the original creation!

Of course, this is not the most terrible thing. The most terrible thing is that his articles seem very superficial and lack depth, so he has been slow to open original works.

Another friend of mine opened the publication of four original articles in the field of history, and he did a great job in these aspects.

Today, let’s talk about how to improve the depth of your articles from these perspectives and quickly make Toutiao articles original.

1. Provide new knowledge and create value

An article must provide new knowledge, new perspectives, new methods or new information, etc.

1) New perspective

The so-called new angle is to start from the angle that the public cannot see or the opposite angle. This is the kind of article that Toutiao likes.

For example, in this article "Why is only the Qing Dynasty one color in the maps of my country's territories throughout the dynasties? 》.

The angle of this article is very tricky, but it can also provide new knowledge that people would never have thought of. From this aspect, it has reached the level of an original article.

2) New information

Please take a look at this article "Jin Shizong angrily rebuked the Southern Song Dynasty: He offered to return the coffin of Emperor Qinzong, which had been dug out from the tomb, but Emperor Gaozong of Song did not want it". The information provided in this article can be said to have refreshed our understanding.

As we all know, the most important reason why Yue Fei launched the Northern Expedition was to welcome back Emperors Huizong and Qinzong. The Jin Kingdom took the initiative to return the coffin of Emperor Qinzong, but Emperor Gaozong of Song refused to accept it. This is intriguing. Most people have not seen such historical materials, so it naturally provides new knowledge.

3) New methods

The new methods here are generally not limited to the field of history, but more in the fields of health, diet, etc., such as this article "After eating Guangdong XO sauce, throw away Lao Gan Ma from now on! 》

This article talks about the new method of making XO sauce. Compared with Lao Gan Ma, it is indeed a new method. Eating is one of everyone’s basic desires. It has a wide audience and is of relatively high value.

2. Rigorous logic

The so-called logical rigor mainly refers to three aspects: conclusion first, summarizing and adjusting the order. Let’s look at them one by one.

1) Conclusion first

This is the most important rule in rigorous logic. The conclusion comes first, which is the basis of rigorous logic.

Talk about the results first, then the process, talk about the overall first, then talk about it separately, and so on. This is the first principle we should follow when writing any article or expression. More than 90% of the time it will make your logic more closely connected.

Let's look at an example:

At 9:30 in the morning, Lili has to go to China Unicom to meet a client. At 5:00 in the afternoon, Xiaomei has to go to Beijing on a business trip. Xiaohua needs to use the conference room from 2 to 3 in the afternoon. By the way, Xiaoli will be back at about 12 noon. Boss, I have scheduled the meeting for 3 to 4 in the afternoon.

Look, everyone, don’t you think it’s very confusing? You don’t understand what she is saying at all. But if we change it, it will be very clear.

Modify as follows:

Boss, I've scheduled the meeting for 3-4pm.

It's like this, Lili has to go to China Unicom to meet a client at 9:30 in the morning, and she won't be back until about 12 noon.

At 5 pm, Xiaomei has to go to Beijing on a business trip, and Xiaohua also needs to use the conference room from 2 to 3 pm.

Therefore, it is best to schedule the meeting between 3 and 4 pm.

How about it, isn’t it much clearer now?

2) Summarize and organize

There is no logic without classification

If your wife asks you to go shopping in the supermarket, she will tell you: Buy 1 pound of oranges, 2 pounds of plums, the toothpaste is running out, buy a few, the shampoo and shower gel seem to be running out too, buy some, and also buy some leeks. By the way, don't forget to buy facial cleanser, cola and potato chips.

Isn’t it a mess? Let’s tidy it up now.

Please buy me three things today:

Fruits and vegetables, toiletries and snacks;

For vegetables, you can buy some leeks;

For fruit, buy 1 jin of oranges and 2 jin of plums;

For toiletries, you buy a bottle each of toothpaste, shampoo, shower gel, and facial cleanser;

For snacks, just buy Coke and potato chips.

How about it? Isn’t it much clearer now? It is easy to remember. If you can’t remember, just write it down on a piece of paper, which is also very convenient.

3) Adjust the order

The first two points are easier to understand, but this one is a little more difficult. Let me give you an example.

For example, there are these 16 numbers "8341257613425768"

Is it hard to remember and feels confusing?

If we rearrange "1234567887654321" according to a specific logic, isn't it much easier? This is to adjust the order. It is more rigorous according to the specific logic and is also easier to understand and remember.

3. The article has depth

There are too many articles on Toutiao now, and many of them are superficial and not very readable. So how can we increase the depth of the articles?

You can start from the following aspects.

1) Based on experimental verification results, data analysis and conclusions from authoritative literature

This is particularly important for certain fields that rely on clear experimental data and literature, such as history, health, etc.

Take a look at this article "Is Yang Yanzhao in history really as heroic as he is portrayed in storytelling?" More heroic than in the storytelling."

I won’t say whether this article is well written or not, but at the end of his article, there are reference materials "History of the Song Dynasty" and "Continuation of Zizhi Tongjian Long Edition", which also proves the importance of source for this type of article.

The Twenty-Four Histories and Zizhi Tongjian are both household names. If the content of an article comes from these two books, it itself proves that the content is correct. You only need to extract a few main threads of the story, and the depth will naturally not be shallow.

2) Solve similar problems universally, inspiring us to think about problems from one thing to another, from the outside to the inside

Let’s first look at an example. Someone asked, why are housing prices in Beijing so high? There are two answers. The first answer is: "It's all caused by the real estate speculation groups. They speculate on real estate every day and drive up the housing prices."

Another answer was: "Beijing's land supply is scarce, and people with high purchasing power are too concentrated, so the price is pushed up."

Which answer do you think is more profound? It is undoubtedly the second one. This is actually a manifestation of the supply and demand relationship. Using this economic theory that everyone knows, we can solve more similar problems.

3. Analyze specific phenomena and find out the essential laws

I once wrote an article titled "Three foods that you should avoid when losing weight. Every bite will increase your obesity level 10 times! 》.

This article has been read more than 4,000 times on WeChat official account, and the number of followers of the WeChat official account at that time was 100. However, the number of readings on Toutiao has reached 300,000. Why is this article read so many times?

The reason is that I inadvertently used the title to trigger people's fear of "obesity", which put readers into an irrational state, afraid that they would get fat if they ate the wrong food. This fear forced them to click to read this article.

So, the same is true when we write articles. If we want to have depth, we must find the essence of the problem and explain it, so that readers will have the pleasure of sudden enlightenment and have a reason to read it. In this way, the article will naturally appear to be very profound.

Summarize:

If you want your article to be original quickly, you must provide new knowledge, create value, and write from new perspectives, new materials, new methods, etc.

It is also necessary to ensure rigorous logic, put the conclusion of the article first, summarize the article, and adjust the order in certain places.

Finally, what needs to be paid attention to is the depth of the article. Write more articles that have experimental verification results, can solve general problems, and explain the essential laws of things.

If you can improve in these aspects, you can greatly increase the probability of being original.

Author: Operation Publicity Xiao Leilei

Source: Operation Publicity Xiao Leilei