From the “big characters” that flood the friend circle, let’s look at the 7 logics behind the article being forwarded!

Last Friday, everyone suddenly discovered that a new way of playing was suddenly flooding the Moments, that is, posting "large characters". Simply put, it is to write the text you want to send on the picture and publish it in large characters. The details are as follows:

A very simple way of playing has attracted many friends in the circle of friends to repost it. What is the reason? I think it mainly meets the users' needs for fun and to show off themselves, and this form can make people feel proud of being "different" and attract others' attention by being big.

I have to say that the big character activity is very cleverly designed, simple and easy to use, and highly contagious. However, the "Big Characters" activity was planned by a team, and it is difficult for ordinary people to imitate and reproduce it. However, “a single glimpse can reveal the whole picture”, taking this activity as a starting point, what inspiration can we ordinary people get from writing articles that can be easily forwarded in large quantities? Based on my usual observations, I think the following 7 types of articles are more likely to go viral on WeChat Moments.

Hot topics have always been sought after and liked by everyone. In addition to the fact that many self-media people and institutions chase hot topics and cause the popularity to rise, a big reason is that "hot topics" themselves are a part of the lives of ordinary users. Almost everyone has the need to understand current affairs to avoid being out of touch with society. Common hot spots can be roughly divided into two types: predictable hot spots and sudden hot spots .

Predictability hotspots include:

Hot topics about Chinese and foreign festivals mainly refer to various Chinese and foreign festivals, such as Mid-Autumn Festival, Father's Day, Christmas, etc.

Sports events hot spots mainly refer to various major events every year, such as the European Cup, NBA, and the Olympics;

Industry hot spots mainly refer to hot activities or topics in various industries, such as JD.com 618, Tmall Double 11 , etc.

The sudden hot spots mainly include:

Entertainment gossip hot topics mainly refer to some entertainment gossip news in the entertainment industry, such as Wang Baoqiang's divorce, Li Chen and Fan Bingbing being together, etc.

Current political hot topics mainly refer to major events at the national level, such as the fierce "South China Sea dispute" in 2016;

Disaster hotspots mainly refer to very serious natural and man-made disasters, such as coal mine collapse and floods in many southern provinces;

Whenever any of the above hot events occur, articles following these topics will receive a large number of reposts and attention. According to statistics, after Wang Baoqiang's divorce, dozens of articles received more than 100,000 views and were widely circulated in the circle of friends.

There are two main types of interesting and prank articles: one is very interesting articles, and the other is articles with a prank meaning. Interesting articles are usually in the form of clickbait titles to attract users to click, and then the correct content makes users feel very interesting and fun, attracting users to forward it.

Prank articles, people usually forward this kind of articles just to make fun of them and play a prank on their friends. The most common one is the previously widely circulated article titled "In-depth analysis of why you can't afford an iPhone 6!" When you click on the main text, a big word "poor" is displayed. For example, the tweets from Alipay two days ago all used the same tactic.

Interest-related articles are also a type of article that is frequently forwarded in the circle of friends. Profit-oriented articles are mainly divided into two categories. One is to give away materials, including various learning materials, e-books, learning collections and other materials. Generally, you can get these materials by forwarding the article, which has promoted the forwarding of the article by a large number of users, such as the previous activity of receiving advertising copy .

The other is to give benefits, which is the common "rewarded forwarding", such as forwarding to get movie tickets, iQiyi membership, etc. Some attractive small gifts can also be a motivation for everyone to forward in large quantities. For example, the activity of giving away a 55℃ constant temperature cup for free that went viral on WeChat Moments before.

Controversial articles, like a debate, can quickly divide users into two mainstream factions, each holding different opinions, thus triggering widespread discussion. There are two types of controversial articles here. The first type is an article written in response to a controversial event. For example, in the 2014 Youku plagiarism incident of "Young People Should Not Be Bullied", the post claimed that Youku and Momo were suspected of plagiarizing its "Photographing the Earth" idea through deceptive means. When the article broke out, it was widely forwarded by netizens. Before the truth of the matter was confirmed, there were endless debates about whether it was the author's hype or the platform's plagiarism.

The second type is disputes caused by differences in values. The most typical case is the article written by Mi Meng . The values ​​it conveys are more likely to cause controversy than her article "To Low-Forced People". At the same time, because this value orientation caters to the psychological needs of some users, it is widely spread.

Service articles mainly refer to the fact that by following an account or forwarding an article, one can get a specific service. For example, the currently very popular micro-class activities, usually after users forward the registration information of the micro-class activities to their circle of friends, they can get a chance to learn from the sharing of experts for free. For example, the official WeChat account of "UC Subscription Account " once held a micro-course sharing event on writing, where users could learn writing skills by forwarding the message.

From the logic of forwarding itself, this "Big Characters" activity also belongs to the service category, because after everyone follows the account, "Big Characters" can provide everyone with a service of posting large-character pictures, thus satisfying users' needs to show off themselves. Similarly, the "Plato" account that became popular overnight provides everyone with a personality labeling service.

There is a popular saying in the Internet circle, "The most enthusiastic people are always netizens, and the most indifferent are always passers-by! Is it that netizens don't go to the streets, or that passers-by don't go online?" A large number of netizens are very enthusiastic, and they are willing to forward some articles asking for help.

Articles and messages such as donating old clothes to Tibet are forwarded by various users every year, but it is said that almost a lot of the information circulating on the Internet is false. Some articles also describe people who have been treated unfairly, and implore everyone to forward the content of support so that more people can know about the "bad incidents".

From the perspective of article forwarding, this type of article that provides help to others is very easy to forward, mainly taking advantage of people's kind nature. However, this method requires everyone to use it in the right direction.

Eye-opening articles usually give people a very shocking feeling, making them realize that the truth is like this.

The article is content that breaks people's previous cognitive concepts. Common ones include some rumors and rumor-refuting articles, which can have similar effects. In addition, articles that deeply analyze a phenomenon or topic and ultimately draw a conclusion will usually open people's eyes. Articles published by Elephant Society are often written in this way.

It can be said that it is what every self-media author hopes to see most that the articles they write receive a large number of reposts, or even go viral on WeChat Moments. However, even if you know the 7 major logics behind article go viral, it does not necessarily mean that the article will go viral. After all, it is something that can only be encountered by chance.

But when it comes down to it, the most important thing about creation is to make sure the article conveys value and ideas to users. The quality of content and its relative spreadability can stand the test of time better, because what remains are often classics. What do you think?