Preview: 7 social media marketing trends for 2019

We all know by now how important social media is to business strategy. If you don’t engage in social media, your business will be in trouble.

However, social media is constantly changing. As a social media marketer , it can be hard to understand how social media is changing marketing trends. Let’s take a look at seven social media marketing trends in 2019 that will completely change the way we think about social media.

A few display sponsored filters in the corner of the screen, and of course people can create their own Geofilters (filters based on location), and these features will continue to become more popular on other platforms and further expand their influence in personalized interactions.

Retailers are also opening pop-up stores and hosting events to provide a more intimate and personalized customer experience, which will continue to be a major business trend in the coming years. Pop-up stores and events are so popular because they are unique and designed to be shared on social media. The post-90s generation has been surrounded by technology since birth, which makes them a natural fit for social media marketing.

We’ll say it over and over again: personalizing the consumer experience is important. Live video not only allows potential consumers to visually understand real-time situations, but also provides a natural call to action. For example, a marketer who wants to run a one-time promotion can start a live broadcast and announce on social media that the promotion is happening while engaging directly with consumers.

Word-of-mouth recommendations still play an important role in this technology-driven market. People no longer respond to simple marketing tactics – it’s not enough to just tell someone they need a certain product, they want to know the story behind it. People want to see products applied in real life, and UGC gives products personality in a way that companies simply can’t.