A comprehensive guide to ASO optimization and promotion, sharing of practical tips on APP promotion that doubled downloads!

In three months, I went from being a complete novice in ASO to having some basic knowledge. I have read over a hundred articles about ASO and have deeply felt the difficulty of doing ASO from scratch. I dare not say that what I write is very professional, but at least as far as my own products are concerned, I have experienced the pleasure of doubling the downloads, and also the joy of continuous trial and error and verifiable growth!

In my opinion, the ASO optimization process is like the process of a martial arts master in Jin Yong's novels developing unique skills. First find the martial arts secrets circulating in the world, and then continue to study each move and practice each move to master the unparalleled martial arts!

This article consists of two parts. This chapter will start with "Martial Arts Secrets" and "Swords"!

Chapter 1: The Secret Book That Cannot Be Understood, the Sword That Cannot Be Wielded

What is ASO?

ASO, the full name of which is APPstore optimization, is a promotion method that uses APPstore search rules and ranking rules to make APP easier for users to search or see. Usually, what we call ASO refers to keyword ranking optimization.

2: What are the top 10 factors that affect Aso optimization results?

1. APP name, 2. Subtitle, 3. Icon, 4. Screenshots + videos, 5. App description, 6. User reviews, 7. Keywords, 8. APP installation volume, 9. Number of active users, active user ratio and user retention, 10. Social sharing data ( exposure )

3: What are the common third-party Aso optimization principles?

Here we take [Youqian] as an example. Their basic approach is: it is a platform itself with a large number of real users. The platform sets tasks, and users get rewards in an interactive form by completing tasks. It sets appropriate keywords, and allows users to search for keywords to download designated apps, thereby increasing the weight and ranking their own apps for these keywords. This is a way to obtain natural traffic. This approach eliminates the risks brought by machine- generated rankings and avoids delisting and demotion. Overall, it is very scientific and reliable!

4: Where does AppStore traffic come from?

AppStore traffic = featured recommendations + rankings + category rankings + search, but most apps cannot be included in the featured recommendations, and it is also difficult for apps to enter the top 150 of the overall ranking. The ranking is based on downloads, sales, etc.

5. What is the weight ranking of AppStore search?

Generally speaking, the industry generally agrees that the ranking is:

App name > App keywords > App Description > IAP item Name/Description

That is: app name > app keywords > app description > in-app purchase name or description.

Why is it sorted like this? If anyone has ever understood or done SEO , then Appname is just like the impact of the "Title" tag on the website. If not, judging from the data that 75% of users obtain App functions through search, its importance is self-evident! App keywords are the core of the entire ASO optimization. The value brought by 100 characters is extraordinary! The last two can basically be regarded as supplements to keyword settings and will not be explained in detail.

6: What tools can be used to assist in optimization?

Key Recommendations:

Apping

http://www.appying.com/

Function introduction:

iOS operation auxiliary tools

App operation and promotion materials

Recommended reasons:

Although I have only simply listed two functions here, those who have used it will definitely know that this website is definitely not that simple! This is a very good APP operation website, which will have many articles introducing the latest App marketing and promotion technologies at home and abroad. It not only provides iOS operation auxiliary tools, but also has many friends or experts who are willing to share their promotion cases. Not only can you learn here, but you can also use various auxiliary tools to practice, so hurry up and explore!

I would like to emphasize that the application description template they provide is still very instructive. If you don’t know how to write an application description at the beginning, you can refer to it~

ASO100

http://aso100.com/

Basic functions:

Real-time hot search: You can view the latest hot word searches, which can be used to assist in keyword selection.

Search index ranking: The search index of high-frequency keywords is ranked by category. You can see the most frequently searched keywords in each category, the corresponding number of searches, and the top-ranked products.

Aso Optimization Assistant: When setting the application name + keyword, it can be used to detect whether it exceeds the specified characters.

Core features:

Real-time ranking: You can see the ranking of products in the category according to the date

Keywords|ASO: You can see not only the number of keywords covered, but also the number of keywords that appear in the TOP10. You can also see the real-time changes of each word. Including (ranking, search results, search index)

Comparison with competitors: You can see the gap between you and your competitors after optimization, and you know the result.

Recommended reasons:

In general, it is a very good ASO optimization auxiliary tool. It is free to register and use, and the data is updated quickly. It integrates and optimizes multiple functions. When App Annie was blocked, it was great news for all operators!

Auxiliary recommendation:

AppDuu

http://www.appduu.com/

Basic functions:

Overall ranking historical snapshot

Free|Paid|Bestsellers (Top 1500)

Popular search terms

AppStore Search

Exclusive tools:

Comprehensive Query

Keyword expansion

Chinese word segmentation tool

Recommended reasons:

Obviously, you must have noticed that after I introduced ASO100, I did not introduce the functions of other tools in detail. After all, they are all doing the same thing, so it is reasonable that their functions are very different. Here I would like to focus on the tools I use most often from Appduu.

1. Keyword expansion + Chinese word segmentation tool

The main reason why the two of them are put together is that they are both designed to assist in selecting keyword applications. In the subsequent keyword selection, we will explain in detail how to use these two tools.

2. Data Snapshot

Regarding this function, the official explanation is clear: → "App operation is a gradual process. You can create data snapshots as important reference data for future App operation results." It should be noted that the interval between snapshot creation is at least 7 days. That is to say, you can use snapshots every 7 days to record the effect of optimization.

Other recommendations:

Asou

http://www.asou.com/

Basic Functions

Application Information

Keyword Tracking

ASO Index

Recommended reasons:

As an auxiliary tool, I personally often use the function of viewing the "application information", where the update time, version number, application description, screenshots, etc. can be clearly seen. I think everyone can relate to the experience of going to Apple's official website to watch these contents. Of course, if you are a caring person, you will realize that this is perfect for competitive product analysis.

Application Radar

http://ann9.com/

Recommended reasons:

This website is great, both the content and the functionality are very helpful! I believe many people know about it and have used it. I won’t go into too much detail here, just explore it yourself! If you are interested, you can add me on WeChat and I will give you the product manual of this website!

summary:

At this point, I have shared with you the contents of the first chapter about secrets and swords. The main purpose is to help everyone sort out the basic knowledge layer by layer to guide the establishment of optimization processes. If you don’t have a relatively clear understanding of the ASO principle, it is easy to get confused in actual operation.

At the same time, I am very grateful to those friends who gave me guidance. I am a humble editor, but I have collected the best ideas from everyone and compiled some content on ASO optimization to share with you! The next chapter will talk about how to integrate and successfully practice each move and each form!

Please continue to pay attention!