Although there have been some minor twists and turns at the beginning of 2020, the wind and rain will stop, the rainbow will appear, all things will revive, and March, when everything is thriving, is here.
For those who work in branding, marketing , creative planning, new media, etc., major nodes and social hot spots must not be missed. Take the hot calendar prepared by Canva for you and start your creative brainstorming!
Monthly keywords: [Man and Nature]
Background
The theme for March is People and Nature.
From the implementation of the Anti-Domestic Violence Law, Girls' Day, Women's Day to March 15 Consumer Day, people are the main focus. Regarding nature, Arbor Day and Earth Hour are not to be missed. At the same time, there are two solar terms in March, Jingzhe and Spring Equinox. The brand’s traditional posters leveraging the solar terms should not be missed.
I. Implementation of the Anti-Domestic Violence Law
Compared to the Anti-Domestic Violence Day, Canva feels that the day when the Anti-Domestic Violence Law is implemented is more commemorative. There are some beasts that cannot be restrained by morality, so let the law punish them. Last year's domestic violence incidents such as Yuya's once again sounded the alarm for the entire society.
Key angles:
1. Highlight the seriousness of the law and talk about the Anti-Domestic Violence Law. 2. Care plan for people who suffer from domestic violence: create story content. It's not about exposing scars, it's about showing the facts. 3. A series of posters with pain points and educational significance.
Case Showcase
1. Durex against domestic violence: Don’t let our everyday products become accomplices in covering up violence
2. Disney characters’ anti-domestic violence creativity
When did he stop treating you like a princess?
Domestic violence not only happens to women, men are also victims. When did she stop looking up to you as a hero?
3. Children are also victims of domestic violence
2. Waking of Insects
Jingzhe is the third solar term among the 24 solar terms. It is the first thunder of spring. After Jingzhe, the weather warms up and spring thunder begins to sound, awakening the hibernating insects underground. It is the season for the beginning of spring ploughing and marks the beginning of mid-spring.
Key angles:
1. Create regular seasonal posters focusing on spring, spring thunder, farming, etc., combined with your own brand and products. 2. The spring spirit extended by Jingzhe and the temperature rises. Activities related to spring, such as the scenery of mid-spring and welcoming the spring, can also be carried out in due course.
Case Showcase
1. Zhihu: #Qingzhe# It's time, those who are pretending to hibernate, wake up quickly
2. McDonald's: A thunderbolt #awakening
3. The Forbidden City: Yang Qi begins to awaken, and the earth is full of joy
3. Girls' Day and Women's Day
Girls' Day and Women's Day are both festivals for women, so when put together, the creative directions of these two festivals are similar. In short, please remember to praise women and commend them. Sincerity is the most important thing. Oh yes, it should be Queen's Day.
Key angles:
1. Cater to women's preferences and please women. Beauty and skin care brands can do more activities to give back to female consumers. 2. Hold high the banner of positive energy, speak from the perspective of women, and enhance female consumers' favorability towards the brand. 3. Do the opposite and approach node planning from the perspective of male stories and activities. 4. Empathize and focus on addressing women’s pain points. For example, issues such as marriage, self, workplace, and family resonate with female consumers.
Case Showcase
1. Durex: #Women'sDay# First you, then us
2. Okamoto: The one who serves is called a wife, the one who serves others is called a king
3. McDonald’s I hope you no longer have these confusions
4. Alibaba: People with "explosive" feminine power
4. Arbor Day
Arbor Day is a festival that promotes the protection of trees in accordance with legal provisions and organizes and mobilizes the masses to actively participate in tree planting activities. The brand suggests starting from green and environmental protection, with people and nature as the starting point.
Key angles:
1. Convey green and environmental protection concepts. Online, it can be presented through posters, H5, etc., and offline activities such as tree planting can be organized. It is especially suitable for travel apps, fresh food brands and charity groups. 2. Hot events: There have been many disasters around the world this year. We can convey environmental protection concepts from perspectives such as the "Australian wildfires".
Case Showcase
1. Ele.me: Edible chopsticks
The chopsticks are made of flour, butter, rock sugar, milk and water. They can be stored for ten months and can be degraded within a week after being discarded. They are both practical and environmentally friendly.
2. HM old clothes recycling activity
3. Sankeshu Sanctuary Magazine: Green water and green mountains are gold and silver mountains
4. JD Fresh: Today is #Tree Planting Day#, my department went to "plant trees", Where have you been?
5. Consumer Rights Day
The theme of International Consumer Rights Day changes every year, reflecting the changes in the times, economy and society. Brands can start from a safety perspective, prove their innocence and show their determination, thereby enhancing consumers' trust in the brand.
Key angles:
1. Humanities: Taking "anti-counterfeiting" as the entry point, it involves the relationship between people and society. Anti-counterfeiting of brands, anti-counterfeiting of interpersonal relationships, industry jargon, etc. are all topics worth paying attention to. 2. Inventory category: The most noteworthy 3.15 Gala, which often has many hot topics to explore. Especially for new media personnel, reviewing the party, exposing the inside story, and providing life guides are all good choices. 3. Practical information: popularizing consumer knowledge and refuting rumors. 4. Promotion: 315 promotion is also a common technique used by many brands.
3. e-Driver: Enterprises that were not named in the 315 Gala, And PR company, please drink more tonight!
4. State Council: Unreasonable prices cannot be allowed. My love for life has cooled
6. Spring Equinox
The Spring Equinox is a major solar term in spring. "When the golden sun shines on the equator, day and night are equally divided." This poem talks about the characteristic of the vernal equinox, when the days become longer. Schools and social organizations have also begun to organize outing activities.
Key angles:
1. “The days are getting longer” You can use this to create some interesting posters. 2. "Outing activities" to guide everyone to carry out spring activities (but this depends on how the epidemic is controlled). "Cloud outings" may be organized during the epidemic.
Case Showcase
1. Jiang Xiaobai: All things grow in spring, Drinking and talking happily without losing the warmth
2. McDonald’s It is advisable to stand eggs for breakfast today. Don't forget to add an egg
3. Haier home appliances: The spring scenery is intoxicating, with thousands of willow trees
7. Earth Hour
This global energy-saving activity advocates turning off lights and power-consuming products for one hour at 20:30 local time on the last Saturday of March each year to show the importance of global warming and the determination to actively save energy.
Key angles:
Starting with global disasters and linking them to Earth Hour, we aim to heighten warnings and express our determination to protect the environment and the earth.
Case Showcase
1. Baidu Takeout: Blue WE is coming!
2. BMW Moderately self-deprecating, no random discharge
3. Durex: More than one hour
Final Thoughts
I hope today’s content can inspire you to create more wonderful works. I look forward to the arrival of the vibrant March. Our Mother Earth will be getting better!
