Practical skills for APP promotion - IOS 100-character keyword coverage!

As a newbie ASO er, I have read the company's entry-level ASO book for newbies twice, skimmed through it three times, and read a lot of articles on public account promotion intermittently. In the early stage, I roughly instilled these books and related materials into my head. Although they were one-sided, scattered, and unsystematic, I was always lucky. Every time after reading an article, I would encounter the same problem the next day, which enabled me to solve it.

Therefore, in the early stage, you must constantly instill knowledge into your head. You don’t have to understand it, but you must know it. This will be of great help in personal testing later.

What is 100-character keyword coverage ?

Keywords are also called keyword coverage, which can be simply understood as when any word you think of on IOS, this App will appear in front of you, which means that your product covers this keyword (of course, some big names give professional terms, that is, when users search for some words in the App Store, if an App appears in the search results, then the App covers these words.).

The wider the keyword coverage, the more opportunities the App will have to be displayed to users, and the natural number of user downloads will of course increase accordingly, which is of great benefit to App promotion and operation .

Keyword coverage generally requires three sets of 100-character solutions. Of course, the number 3 is the result of continuous exploration by predecessors based on the App Store's keyword coverage algorithm. It is effective in improving keyword coverage in China. They are Chinese, British English, and Australian English, with Chinese having the highest weight, and the other two sets of weights follow suit.

When CPs upload or update products on iTC (as shown above), they can fill in multiple versions and keywords in multiple countries and regions. However, how many countries or regions to fill in and which countries and regions to fill in requires us young people to continuously explore based on the iteration of Apple's algorithm and truly implement keyword coverage for the Chinese region, so as to improve the keyword coverage of the product.

• Extension: Add localized pages on iOS

The basic skills of routineization are indispensable

1. Understand and analyze the product

To make a perfect optimization plan, the best thing is to fully understand the product you are making. Download, experience, understand and analyze it yourself, and use existing platforms (such as Qimai Data, Chan Master , etc.) to collect, organize and classify information about the product from all sources, including application information, ratings, comments and real-time rankings.

2. How to choose keywords

First, you need to understand the keyword coverage of strong competitors, select 5-6 competitors, analyze the keywords according to the popularity value and ranking, select keywords with higher popularity or more volume through screening and duplication, and then form 3 sets of words through permutations and combinations.

3. How to rank keywords

First, know the position weight of the keyword. The higher the position of the keyword, the greater the weight .

Secondly, the selected keywords are classified into brand words, competitive words , industry words, general words, derivative words, related words, high-frequency words, etc., and then these words are reorganized according to the popularity, search index, etc.;

Finally, through word combination, word expansion and word modification, and through continuous testing and iteration of solutions, the App will cover more and more accurate keywords.

(The available tools are Qimai Data ASO Optimization Assistant, Keyword Expansion Assistant, etc. as shown below)

Looking back on the past journey, crawling forward was really difficult, but in practice, constantly exploring new ideas, thinking about new ways out, and with the guidance of the right people, you can achieve twice the result with half the effort. I would like to recommend a very useful APP "iFLYTEK Voice Note" to my friends (no advertising, when you are listening to others talking, directly converting voice into text can really improve your efficiency, and it will be of great help to your later organization).

Without further ado, let’s take a look at the case:

This is a product that I personally took over, with some experience added, and I’m sharing the journey from 0 to 1. I hope everyone will give me suggestions and criticisms ( WeChat ID : wang939290).

Product 1: A subway ticket purchasing app

Subtitle : Subway ticket purchase – mobile phone code scanning payment, portable public transportation travel

1. Subway ticket purchase, transfer route fare map planning travel software assistant, fun Guangzhou Changsha Zhengzhou Nanning Xi'an Qingdao Zhuhai tram city transportation food, air tickets train tickets flight steward Yitongxing Damai.com Mobike Dida Travel Meituan Didi Taxi Beijing Yikatong Cloud Gate Baidu Gaode Map Traffic Management 12306 (Chinese)

2. Scan the QR code on your phone to buy subway tickets, free high-speed rail and bus wifi, Guangzhou Changsha Zhengzhou Nanning Xi'an Qingdao Zhuhai One Card Citizen Card, Yongle Smart Travel Easy Pass Jucheng.com AutoNavi Map, buy plane , car and boat tickets, Air Butler , Mobike shared bikes , rideshare, mobile life, 58.com WeChat Alipay QR code Baidu Didi taxi navigation (UK English)

3. Mobile subway code payment, one-card transfer route, Tencent Baidu Gaode map navigation strategy, 58.com Autohome ofo shared bicycle ride, Weibo WeChat Taobao Didi Ctrip travel, Tuniu carpooling travel free Dianping Meituan taxi, Douban News Moji Weather Dida Travel real-time bus app (Australian English)

It took 6 hours from receiving the task to the final version, and the final version was completed at 00:24 in the morning.

(If the client has an original 100-character keyword, try to ask for a version from the client to avoid clearing out the previously covered hot keywords when optimizing yourself, which would not be worth the effort. This set of keywords is mainly divided into brand words, common words, competitor words, related words and App products used by the target audience).

When the application was submitted for launch, something big happened at Apple’s home. The keyword rankings jumped like a bungee jumping (some say an electrocardiogram), and 14,000 apps were removed from the shelves. However, the effect of keyword coverage optimization was still good.

It was not submitted until May 7th. However, as always at the last minute, Apple played a joke and said that due to geographical restrictions on the product, it could not be promoted and used globally, and the 100-word keyword could only be submitted in Chinese. But judging from the data, the coverage effect was unexpected.

Effect:

1. Automatic increase in ranking after updating keywords

2. Especially for related words, the rankings have increased rapidly

3. The product ranking in a certain keyword soars. Due to the update and the butterfly effect, the overall keyword ranking increases.

Make a plugin

Due to space limitations, only some keywords and data are shown here

Second optimization later:

1. Subway ticket purchase, mobile phone scan code, free high-speed rail real-time bus wifi, provincial and municipal citizen card, Yongle Zhixing Yitong map, purchase of plane and ship tickets, aviation and car steward, shared ride-sharing, mobile life, 58.com WeChat Alipay QR code, Baidu taxi navigation, Tencent ofo, Ctrip Tuniu carpooling, travel, Volkswagen Douban news weather app software (Chinese)

The results of the two optimizations are very ideal, as shown in the following figure:

A Xianxia App (This is a new game)

Subtitle: A story about a fairy hero, a martial arts survival mobile game

1. Xianxia sword role-playing, the legend of the young king, Xuanyuan sword, martial arts, hot-blooded battle, seven heroes, hegemony, glory, unparalleled heroes, fantasy three kingdoms, Zhao Fengyun, Dugu alliance, dark chaos, demon Shura, underworld, abnormal single arcade, big talk, handheld 3D card, idle action game experience, two-dimensional private server, WeChat free popular classic withdrawal red envelope cultivation garden novel (Chinese)

2. Xianxia mobile games, Ancient World Kunlun Sword Sect Sword Master Shushan Battle Three Kingdoms Game National Journey to the West Royal War Fiery Heroes Legend Private Server Soul Hunter Attack Tower Defense Magic Domain Dream Home Summon Hero Kill Tianlong Babu Shenwu 3, Ask Hegemony Miracle Awakening Battle Through the Sky Hero Soul Magic Beast Warrior Dark Destruction Online Game Reading Book Flag QQ Novel Collection (British English)

3. Xianxia games, Shushan Zhu Feixian Yujianmo Fantasy Dark Martial Arts Cultivation Fairy Love Journey to the West God Martial Arts Hot Blooded Jianghu World World Legend Hegemony, League of Legends Three Kingdoms Retro Abnormal Action Palm King AR PGMMO Role Playing Free Two-dimensional Turn-based Strategy Shura Hang Up Mortal Popular Tik Tok Novels 3 Dugu Dahua Garden Stand-alone Red Packet (Australian English)

When I first saw the coverage effect in the picture below, I was actually disappointed. I felt that the coverage effect was not very good. It only covered 1,600 keywords, but I didn’t know what was wrong with me. Then I looked for the coverage of some other related products and found that under the same circumstances, the keyword coverage of each product reached 1,600, which was actually very good. Later, after the subsequent ASO optimization , the keyword coverage soared and reached 3,000.

During this period, I have been doing ASO keyword coverage, involving products from various industries, such as dictionaries, installment shopping, life tools, financial management, games... To be honest, I am not good at making games, because I don’t play games myself and don’t know what the keywords in the game mean. When King of Glory was the most popular, I also tried to download and play it, but after playing a few games, I didn’t know why I won, so I uninstalled it later (game masters, please don’t complain!)

The formation of proficiency requires a foundation of time. To be more precise, it requires constant attention to hot topics, hot words, sensitive words and illegal words, constant attention to major events on the Internet , and obtaining first-hand data sources like a journalist.

Once you see a word, you will know whether it is suitable for the product, whether it can bring volume, how much volume it can bring, how to get the volume, etc.

This requires product testing. Multiple tests can ensure the accuracy of the data. Find a few test packages to test the keywords you selected to ensure scientificity.

Of course, it is not enough to sit in front of the computer all day and struggle to choose words. Exchange and communication are necessary. By communicating with the company's business, you can learn about the latest market conditions; by communicating with the technical department, you can understand the probability of product package approval and the pain points of the review; by communicating with the outside world, you can replace knowledge and thereby expand your own cognitive scope.

By forming an industry circle through a scene, an environment, and a circle, aren’t you close to becoming a big shot?

100-character keyword coverage is only a small step in the journey of ASO optimization, but it also truly demonstrates the truth that "one minute on stage, ten years of hard work off stage". In the long journey of the industry, you must have dreams and walk the road well and steadily. A small attempt will give you a taste of the sweet fruit, from "1" to "n" more adventures are waiting to be solved.

What we need to do now is: focus on the present and stick to ourselves.

This article was compiled and published by @柒木子 (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games