Tik Tok operation is not difficult, you can understand it with a mind map!

With the gradual maturity of 5G technology, the short video field has become a red ocean for entrepreneurship in the new era. At present, people in the new media industry generally regard "Tik Tok" as an important publishing platform, and call it "Two Weibo and One Tik Tok" together with Weibo and WeChat. Whether it is self-media or corporate new media, it is necessary to recognize and understand the tool of Douyin. This article will use a mind map to analyze the relevant knowledge of Douyin operation for everyone.

Douyin operation mind map

Douyin is a music short video platform focusing on young people launched by ByteDance in 2016. After two or three years of development, the number of active users of Douyin has exceeded 400 million. As a new media person, how should I operate Douyin well? Through the MindMaster tool, we will have a deeper understanding of this.

In the first stage, you need to understand the rules related to the corporate or personal types of Douyin. If you need to place advertisements, you should understand the advertising space prices on the Douyin platform. Currently, Douyin’s advertising model mainly consists of three parts: one is the splash screen ad, one is the information flow ad, and the other is the Dou+ promotion tool. After understanding Douyin’s advertising cooperation model, you need to determine the positioning of the account in order to research content that suits the tastes of the target audience.

A newly registered Douyin account needs to go through a period of maintenance, and if it is a corporate account, it should apply for certification as soon as possible. During the account maintenance period, you should stay active, prepare script content, determine shooting matters, and prepare for formal account operation and promotion.

When the account operation reaches a certain scale, you can enter the product preheater and product marketing period. At this stage, advertisements can be embedded in short videos, or display windows can be opened. If combined with effective event planning, the promotion can achieve better results. A good operation requires data awareness. In the process of operating Douyin, it is necessary to do a good job of data organization and regularly output periodic reports.

Source: MindMaster