Social media operation: 3 highly accurate "stealing fans" solutions

Although the traffic dividend of mobile Internet has reached its peak, it is actually not difficult to obtain traffic. A student working in Internet finance told me that a young couple joined 10,000 WeChat groups in one month. Then I asked him why he came to ask me how to find customers? He said, what I want is precise social media fans.

His initial question was simple: I want precise fans in the financial field now, where can I buy them? This kind of thinking is really good, and it is definitely not nonsense if you can buy it. But it was this kind of thinking that caused him to pay too much cognitive tax in terms of community operation . First of all, everyone needs to remember one thing: any group that can be easily purchased or exchanged is basically of low quality.

I have previously shared with you at least 9 ways to obtain communities, which can help you quickly find WeChat groups, but whether you can find the right community really depends on luck. There is really no way, because high-quality WeChat groups will basically not be released, which means that the simple idea of ​​buying, buying and buying, including buying WeChat groups, buying group joining software, etc., cannot be applied to the search for precise communities. Therefore, the simpler the operation, the worse the quality of the results obtained; the more precise the community, the more effort it requires . This really proves the old saying that "the more you give, the greater the gain."

Is there any method to find precise communities?

Of course there are, because these communities exist there, and members who are already in the group can join them. So imagine the process of this path happening. This is our best operational behavior path. Of course, this kind of operation generally falls into two categories: one is the platform cooperation model, which is a direct business communication model of cooperating on projects and sharing profits, but this model has relatively high limitations, because most businesses are actually unwilling to contribute their own customer pools; the other is to package yourself and "steal fans." Although it sounds dishonorable, this method is actually more effective, but the premise is to package yourself well.

In this issue, I will share some practical tips on how to “steal accurate fans”:

1. Using online education as a starting point, pretending to be a student to join the group and steal followers

This method is very efficient and practical, and it is a precise way to attract fans. I have introduced it to you before, but many people find it troublesome and difficult to operate. In fact, it’s not that bad. People who find it troublesome and difficult are basically those who want to make money quickly. However, when building a community, you must suppress this impulse as much as possible, because valuable communities require more troublesome operations.

The student group is a very high-quality and precise community, but it is very hidden. This does not mean that there is no path to follow. Just imagine the paths of the group members, so the online education platform must be the best entry point.

Commonly used operating platforms: Qianliao, Lizhi, and Tencent Classroom.

Common operating methods: 1. Download and register these platforms. 2. Taking finance as an example, searching for keywords on the platform, such as financial management, finance, insurance, etc., will bring up a series of high-quality courses or live broadcast rooms, sorted by the number of fans or readings. 3. Most of the selected courses will have online customer service, and you can add the customer’s WeChat. 4. Package your own role well, and with the attitude of wanting to communicate and learn, ask if there is a community for communication and learning. 5. Generally speaking, such requests will not be rejected, and there are usually two types of answers: one is a free community that can be entered directly, and the other is a paid community that requires a certain fee. This depends on the cost, and whether it can be operated depends on the charging standards. These are some common patterns that are commonly used.

Of course, there are some special cases. For example, Qianliao has already opened the function of private domain traffic. If the organization has set it up, you can directly join the community. Another example is Tencent courses, which are currently linked to QQ groups. Of course, entering this group first and then planning to join the WeChat group is also a way. There are also those who will only enter the community after paying, so choose the cheapest course to purchase and reduce the marketing cost. The situation on each platform is different, so it is necessary to appropriately change the gameplay based on the rules of the research platform, but the general idea is this. In addition, there are some more vertical online education platforms that are suitable for their own industries, such as Sanjieke, Dedao, Zuoyebang, etc. You need to make your choice based on your own industry and product characteristics.

This is a typical model for acquiring customers from public domain traffic platforms. The most important thing about this operation mode is to package yourself well. Generally, it is more appropriate to operate with a small account, including in terms of avatar, WeChat ID nickname, signature, circle of friends and other aspects, all of which need to be packaged appropriately. Of course, after entering these communities, you have just completed the first step. What is more important next is how to leverage the resources of these strictly regulated communities. Pure advertising information will definitely fail, so appropriate strategies are very important. This place recommends the method of "moderate screen swiping + super bait + sharing of valuable content". When you do these three points well, students will actively add you, or when you actively add students, you can ensure the pass rate and reduce the probability of your WeChat account being blocked.

2. The affiliated communities of industry KOLs are highly accurate and relatively easy to create.

Generally speaking, some big KOLs in the industry will establish their own fan communities, and the accuracy is very high because all KOLs look forward to building their own community barriers, better serving students and enhancing their popularity. This is also a precise way of acquiring customers that has both reference value.

There are roughly two types of operations for this method: 1. If you think you have brand influence and the super bait you have planned is attractive, you can directly cooperate and enter the community in the form of activities to give back to fans. Of course, the customer acquisition cost will be higher, but the effect will be much better and faster. 2. Continuing to package yourself, lurking and blending into the community may be some of the routines used by more people.

After understanding this model, the remaining question is how to find the big KOLs in these industries. The method used is still the practice of some public domain traffic platforms. The commonly used platforms include: Toutiao KOL, Himalaya, WeChat public account KOL big accounts, Douyin big accounts, Xiaohongshu big accounts, Mayu, Zhihu big accounts, Maimai, Weibo big accounts, and some membership-based social e-commerce big accounts, etc., are all ways to obtain them. Of course, different industries and projects are different, and the platforms used are also different. The platforms provided above are all good opportunities to find big accounts. Get the contact information of the big accounts through the platform, and then get the application to join the group in a consulting manner. Although it is troublesome, the accuracy is very high.

Only a supervised community can ensure the quality of fans.

Of course, it is not easy to get in, but as long as you remain patient, you will definitely see results. As I said before, joining a group is just the first step. If you don’t have a suitable marketing strategy after joining the group, and you are kicked out of the group after posting an advertisement, basically all your previous work will be wasted. So you still have to find the right way to accurately attract people after joining the group.

3. Enter the "circle" and attract fans through high-quality content

Currently, private domain traffic is the mainstream trend of all platforms, so it is not surprising that platforms have successively launched end-to-end video, live broadcast, and even some circle functions to enhance their ability to bring goods and realize diversified business models of monetization. However, the core of these platforms is to encourage some high-quality original content in order to attract more traffic. From this point of view, a relatively stable circle group is formed based on the platform. With the encouragement of the platform and the baptism of high-quality content, the quality of circle members is relatively high. This type of circle is also our focus.

Here are some examples of commonly used platforms: Toutiao Circle, Knowledge Planet Circle and WeChat Circle, which are all gathering places for high-quality fan groups. Through high-quality content output, you will definitely be able to create influence within this circle, and then it will not be difficult to gain accurate fans.

With the original intention of sharing practical skills, I will give you a complete explanation of how to do it. For example, how the financial industry uses Toutiao circles to acquire customers. Similarly, you can search for industry keywords in the circle, such as finance, financial management, and insurance, etc., and then apply to join. Generally, the fees are not particularly high, with a threshold fee of only a dozen yuan. After joining the group, you can communicate with the circle owner through private messages in the background. With this paid stepping stone, it is not difficult to join the community directly. If not, keep communicating and actively commenting in the circle, and continue to output some valuable information. In this way, many people will consult you to add you, which is similar to the image of a small IP in the circle. It is a common method. If you want to gain the support of these group members, it is a necessary condition to continuously output high-quality content.

In addition, Knowledge Planet and WeChat Circles are also good channels for acquiring accurate fans by formulating appropriate gameplay according to the rules of the platform. If you want to do a good job of private domain traffic, you have to combine it with the public domain traffic platform. There are two basic principles to do a good job: continuously output high-quality content; and thoroughly study the basic gameplay of the platform.

These three types of operations are all very good practical skills for attracting fans with precision. Of course, there are some other ways, such as the e-commerce traffic and customer acquisition method, search promotion and traffic acquisition method, self-media fan acquisition method, knowledge service customer acquisition method, shared community customer acquisition method, etc. that I recommended to you before. These are all extremely effective ways to attract precise customers, but they all require patience and execution. The better the execution, the greater the rewards will be. The less patient you are, the more likely you will fail after two days. Set goals reasonably, such as 30 groups in the first month, and 50 groups per month after you become familiar with the operation.

You have to make sure that every community you enter is a high-value, precise customer group. Only then will it be valuable. Otherwise, what’s the point of joining ten thousand groups? Many times when doing community marketing, we must change our mindset and use the mindset of precise traffic and customer retention to replace the previous traffic monetization model. The micro-business mindset of relying on constantly adding people and gaining fans to pick up leaking customers will result in an increasingly narrow market and a sharp increase in operating and management costs.

I hope that the three tricks shared in this issue can provide some reference and reference for you to attract fans accurately.

Text: Social Marketing Fission Practice

Source: PR Home