Kuaishou Operation: Kuaishou Merchant Account Certification Process

1. What is Kuaishou Merchant Account?

Kuaishou defines merchant accounts as "the main battlefield of Kuaishou's merchant ecosystem, with comprehensive and efficient product functions, clear and easy-to-use business tools, carrying commercial content, improving operational efficiency, shortening conversion links, and providing full life cycle long-chain services to fully meet the marketing needs of merchants and users on Kuaishou."

In layman's terms, Kuaishou Merchant Account is a solution provided to people with business needs to realize the conversion and monetization of private domain traffic. After joining the merchant account, merchants can receive professional guidance from entry to growth and transformation, quickly accumulate fans through the various functions and business tools provided by Kuaishou, and ultimately achieve conversion and monetization.

2. Advantages of Kuaishou Merchant Account Opening

The product forms of Kuaishou accounts include official certification, promotion tools, category identity, merchant address and phone display, Kuaishou store purchase entrance, @aggregation page, designated eye-catching and efficient grass-planting, etc.

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Kuaishou will also provide marketing services to merchants at three key marketing nodes: content production, marketing support, and transaction conversion:

● During the content production stage , the @aggregation function can encourage consumers to produce UGC content and aggregate it on the merchant’s homepage. This natural video version of “buyer show” can enhance consumers’ sense of trust. Professional guidance such as Kuaishou Classroom’s merchant growth system can also enhance consumers’ enthusiasm for participating in content production, help merchants establish private domain traffic, and accelerate account growth.

● In the marketing stage , Kuaishou Merchant Account provides merchants with two "big gift packages". In addition to rich traffic support and exclusive "Fan Headlines" discounts, the creators of the merchant account can also try the buyer group chat function first.

● In the transaction process , the addition of functions such as Kuaishou stores and local POIs will also make the local transaction link smoother.

3. How to open a Kuaishou merchant account? Kuaishou Merchant Account Certification Process

1. Application conditions for merchant accounts

Please ensure that your account meets all of the following requirements. If any of them is not met, it will not be authenticated:

The account has been bound to the mobile phone number and has passed the Kuaishou real-name authentication (Settings-Account and Security-Real-Name Authentication)

The account has posted at least one video

No regular records in the account in the past 6 months

2. Information required for merchant account

Business license

ID card photo

3. Activation process

Bind mobile phone number

Submit merchant qualifications

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Note: To avoid failure and better use the Kuaishou merchant account, please contact the service provider (WeChat: 724996945) to help activate it.

Attached is the Kuaishou Community Content Review Specification

1. The content must be positive and must not violate relevant laws and regulations, or involve content that is highly controversial regarding religion, politics, regions, or special groups. Videos containing pornographic or vulgar content that may cause sexual suggestion or sexual provocation are also strictly prohibited. For example, singing while holding a banana.

2. Avoid dangerous actions as much as possible: Avoid dangerous behaviors that are easy to be imitated and may cause personal injury. If the creative content requires it, for example, in the content of parkour celebrities, safety warnings need to be provided for related dangerous actions. Props such as knives pose a safety risk, so safety reminders are required, and imitation guns are not allowed to appear in videos.

3. Content that may affect the health of minors, such as smoking and drinking, should be avoided: do not mention dirty words or vulgar language.

4. Minors under the age of 10 are not allowed to participate in advertising. Special attention should be paid to materials that may involve children.

5. It is prohibited to directly direct traffic or attention to other accounts. Oral or video performance needs to be expressed in a tactful way.

6. Spam advertising and selling counterfeit and shoddy products are prohibited.

7. Avoidance of competitive content: In the video, including in obvious areas such as mobile phone screens and background walls, Kuaishou’s competitive content must not appear, such as content that requires mosaic blurring.

8. Avoid clickbait titles and cover stories to deceive clicks.

9. It is prohibited to plagiarize or copy other people’s works.

*Including but not limited to the above

Note: When uploading the business license, the name on the legal person of the business license must be consistent with the name on the ID card.

2. Common questions about opening a Kuaishou merchant account

1. Is there any charge for pinning works?

Answer: There is no charge.

2. If I have a personal Kuaishou account and want to apply for a merchant account, do I need to re-register a merchant account or upgrade the original personal account to a merchant account?

Answer: Upgrade to a merchant account.

3. Can the business license be replaced later?

Answer: You can apply for replacement.

4. After I register a Kuaishou enterprise account, can I also register a merchant account?

A: Yes.

5. Is it okay if the Kuaishou account, business license and ID card are not from the same person?

A: Yes.

6. Can Taobao sellers open a merchant account?

A: Yes.

7. Are there any requirements for fans when opening a Kuaishou merchant account?

Answer: No requirement.

There are many benefits to joining Kuaishou merchant account and the monetization is fast. If you are interested, you can directly scan the QR code above to enter the application. Please pay attention to the official website.

Author: Short video live broadcast operation

Source: Jianshu