3 templates for high-conversion promotion ideas!

How to write a stunning opening for your creative idea?

Fortunately, I wrote it. Back in February this year, I signed a contract with one of China's leading paid knowledge platforms to teach a copywriting course. During the internal test, the conversion rate of this tweet was as high as 4%. It should be noted that the platform standard is 1% for it to be published. The founder Ah He exclaimed in the group: "It's skyrocketing!" In the end, this course sold 14,186 copies and became a big hit on the platform.

Don’t be fooled by my seemingly glamorous appearance. In fact, I have also suffered as much as you have. Have you ever experienced that you have set up the account framework, but just can’t write creatively? That feeling is like having indescribable strength all over my body, blue and strong! If you want to talk about the product directly, it always feels too stiff and too advertising-like. Readers will definitely not click on it, and all our efforts will be wasted. If you want to be tactful and talk about celebrities and hot topics, it will go too far and have low relevance.

All the suffering can end! After studying dozens of popular copywriting, I have distilled three useful "opening sentences" that you can easily use whether you are writing soft articles or creative works. 3 “opening sentence” templates are given to you for free today. Do you want to know more?

1

If you say... then it must be...

To say... it must be...

I love this sentence pattern.

When I read it for the first time, I couldn't help but exclaim: Wow, it's amazing, turning a stiff advertisement into an interesting soft article - just one sentence is enough!

This sentence comes from Mr. G in our community, a thin and shy boy. He once worked for a pastry brand that specialized in durian mille-feuille. This product has been on the market for 3 years and is no longer something new, so they came up with a differentiation feature - more durian pulp. In a box of dessert, most of it is durian pulp.

According to the tone of general copywriting, the beginning would probably be written like this: "This durian thousand-layer fruit has rich flesh, is fresh and delicious!" It reads like a street vendor shouting, which is obviously not attractive at all.

However, Mr. G’s wisdom does not stop there. The first sentence he wrote was so clever and natural, with almost no trace of stiffness.

If there is one thing in this world that can make people love eating it like crazy, it must be durian.

If there is anything more appetizing than durian, it would have to be durian thousand layers.

That’s amazing! This sentence introduces the product naturally and cleverly. Combined with the two pictures, are you drooling? Since talking about the product directly is too blunt, we can proceed in two steps. The first step is “If you say... then it must be..." to introduce a large category. The second step is “If you say... it must be..." to introduce the product. With the first step laid out, the second step will be very natural.

The main features of this copy are "450 grams of lasagna, 250 grams are all meat", "There is meat in every bite", "Fresh Thai golden pillow durian, free shipping by SF Express for less than 100 yuan", and every point tempts the hearts of foodie girls. After the release, the input-output ratio often reaches more than 1:3, and the effect is so good that this brand has been invested in almost all kinds of food accounts, making it a hit on the entire network.

Obviously, you can keep this "opening golden sentence" in your pocket and keep it for memorization now, because it is applicable to almost all industries.

I can come up with this sentence easily. For example, if you sell paid knowledge or Douyin training courses, you can use this sentence pattern to quickly write a great opening -

If the post-90s generation has a chance to make a comeback,

That has to be Internet marketing;

If we talk about the most profitable thing in Internet marketing,

That must be Tik Tok.

Then you give an example of a real guy born in 1996 who makes 30,000 yuan a month by doing Douyin. I believe readers will not be able to help but read on.

The weather was very hot in the summer, and many people in the circle of friends shared the joke of "Houyi Shooting the Sun".

If I were a beer brand or a beer bar, I would definitely take the opportunity to post a wave of promotional posters to attract customers through WeChat Moments. However, if you don’t have copywriting skills, what you write will be “The original price of beer is 15 yuan, the discounted price is 11.8 yuan”, which feels unoriginal. However, when using this "golden opening sentence", the tone is different.

If you ask what is the most enjoyable thing on a hot day,

That must be drinking beer;

What's better than drinking beer?

That would have to be drinking an ice cold craft beer.

Seeing this, coupled with the photo of water drops left by ice-cold beer, naturally tempts readers to drool, and then the promotional information comes up. Writing in this way will not only increase sales, but also make you less likely to be blocked by customers.

Beef slices, after-the-mouth milk, facial masks, cherries... If you use your brain a little, you will find that this sentence can be used no matter what category you sell.

2

How to... a story

This sentence pattern is also quite useful. You may not have noticed that I used this sentence pattern in this article, which has attracted you to read to this point. This sentence is "How to..."

There are various kinds of pain in everyone's life, and everyone hopes to obtain useful information to help him avoid pain and gain happiness. But "how to do it"? If you help him ask questions, he will be surprised: Wow, you understand me, I want to see if you have the answer!

A friend in our community is using this sentence pattern to make money. She works as a paid knowledge lecturer, sells a course, and trains entrepreneurs to write business reports. I believe you have seen a lot of this kind of course copywriting. The beginning is nothing more than "XX business report training course, summary of many years of experience, strong practicality, and quick to impress investors!" There is nothing wrong with writing like this, but it is too bland. My friend’s idea is written like this:

How to write a 1 million business report

Teacher XX said

He has worked for more than 100 Fortune 500 companies

Provided business report coaching.

Summarize a very effective method

This approach has helped

3 entrepreneurs received 1 million in financing

If you are an entrepreneur looking to get financing, and if you happen to be not very good at writing business reports, you will definitely be eager to read on.

Your mind may be full of questions: What is written in the report that costs 1 million? How is this done? How much does it cost to ask this teacher to write a report?

This is the magic of this "golden opening sentence". Use "how..." to arouse the reader's curiosity, and then use a case story to tell the reader that others have easily done what you desire. As a result, the reader will read on with greater curiosity, eager to find the answer.

This sentence pattern is so useful. For example, in the community, there is a friend who sells cuddles, and his main selling point is “babies feel hugged and sleep peacefully without crying”. He can immediately use this sentence pattern and write a sentence that mothers can’t help but read:

How to prevent your baby from waking up after being put down

Sleep till dawn?

Then, the mother of two tells the story of how she used a swaddle to make her one-year-old baby sleep through the night. Mothers will definitely read on, especially to see the price, and decide whether to buy it.

You, as smart as you are, may have noticed that I also used this "golden opening sentence" in the copywriting when I sold the 99-yuan course on Weku. Such a useful sentence pattern, don’t you plan to use it in your Moments or tweets?

3

Most people...but...

Congratulations on reading this far. This is the most exciting part of this article. I will bring out my favorite way to start (let those who don’t have the patience to read the article regret it).

This method is like a huge magnet, attracting the reader's attention, leaving almost no possibility of escape and requiring the reader to read on word for word.

When I first saw it, I was astonished, and I have to admit that this world is driven by a handful of incredible geniuses. This genius is called Joe Caber, an American who only graduated from high school. He taught himself direct mail marketing and made a lot of money by selling things on TV shows. He wrote his experience into a book called "The Lazy Man Gets Rich" to teach ordinary people how to make money through direct mail business. He bought advertising space in newspapers to sell this book. I really like the beginning of the ad, it goes like this:

Most people,

Busy all day to support the family;

But therefore,

Lost the opportunity to get rich

I used to work my ass off, 18 hours a day, 7 days a week.

But I didn't make a lot of money until I cut back on my hours - a lot less.

This beginning is so fascinating! You will have many questions: Why can you make money by working less? How do you make money? Can I also make money easily?

Joe Caber showed off his house, two boats, and a Cadillac in the ad, and said the most important thing he owned was priceless - the time he spent with his family. Seeing this, many people will feel envious and resonate with it.

Then, Karber made a deal. He asked the readers to pay him $10. He would write his money-making secret in the book "The Lazy Man Gets Rich" and send it to the readers. If the readers were not satisfied after reading it, they could get a full refund and get their money back.

Original advertisement by Karber (1973)

Caber was successful. This advertisement helped him sell a large number of books. The advertisement ran for 5 years. He lived a very rich life and raised 8 children. His death was also legendary. A local TV station entered his home to interview him, disregarding prior agreement and severely attacking him. He suffered a heart attack and never regained consciousness, leaving behind this "golden opening sentence":

Most people...but...

This sentence has a scope of application and is only suitable for innovative products. It is so powerful that it not only subverts the reader's cognition, but also implies that the following text will provide high-value information. Like a huge magnet, it attracts readers to read on quickly.

If you are selling an innovative product, you should definitely try this sentence structure. For example, dishwashers, which have been very popular in recent years, are very suitable. In a tweet or the first sentence of a WeChat Moments post, you can write:

Most couples,

Arguing over "who washes the dishes"

But I don't know,

Humans no longer need to wash dishes.

If you wash dishes frequently and hate soaking your hands in detergent, I believe that when you read this sentence, you will be eager to read on.

As I said, it has a double appeal to readers. First, it subverts the perception that "everyone needs to wash dishes", and readers are very curious about why. Second, the copy implies that it will talk about ways not to wash dishes, which attracts readers to find the answer.

When this double gravity occurs, it is difficult for readers to escape and they will read on uncontrollably, and the beginning of your copy achieves a perfect effect.

Summary: 3 golden opening sentences

1. Quotes: If you say... then it must be...

To say... it must be...

Example: If there is a chance for the post-90s generation to make a comeback, it must be new media; if the most profitable thing in new media is TikTok, it must be Douyin.

2. Quotes: How to... a story

Example: How to write a business report worth 1 million?

Teacher XX said that he had provided business report coaching to more than 100 Fortune 500 companies and summarized a very effective method. This method also helped three entrepreneurs obtain 1 million in financing.

3. Quote: Most people...but...

Example: Most people are so busy trying to make a living that they miss out on opportunities to get rich.

The above is today’s sharing of creative high-conversion promotion routines.

Author: Key Ming

Source: Creativity is crucial (ID: bigideaa)