Zhihu algorithm, ranking, increasing followers, traffic generation and practical skills

OK, before we talk about Zhihu algorithm , Q&A ranking, methods to increase followers and precise traffic generation, let’s first take a look at what Zhihu is and what it is used for? Let me first list the outline of this article.

1. What is Zhihu and why is it important?

2. What is its function? How to get started?

3. What is the most basic algorithm?

4. What are the ranking rules?

5. How to increase the number of followers on Zhihu?

6. How to conduct precise drainage?

7. What are the operational skills?

01 What is Zhihu and why is it important?

Zhihu is a question-and-answer community, or you can think of it as a forum where people ask and answer questions. Or it can also be understood as an upgraded version of Baidu Knows, hahaha.

Zhihu Tongxie is 9 years old this year, as shown in the picture above, on January 25, 2011, which is about the same as WeChat (January 21, 2011). One is now a social networking giant with 1 billion daily active users, and the other is the largest knowledge question and answer platform in the country. Well, Zhihu not only has a website: www.zhihu.com, but also has its own APP.

Let’s look at the picture above, which was taken using the webmaster tool. The Chinese website ranks 8th and the world’s 170th. The average daily IP address is in the millions. From an SEO perspective, Baidu has a weight of 8, and the average daily traffic from Baidu searches to Zhihu alone is at least 100,000+. I believe there is no need for me to explain how important this is.

02 What is the use of Zhihu? How do newcomers get started?

The function of Zhihu is not only to do Baidu search ranking, but more importantly, it can be used for precise traffic and to build brand awareness for itself. For individuals, you can build your own personal IP on Zhihu, such as Baiyang SEO, to attract traffic and monetize; for companies, you can do brand promotion, but of course you have to control the degree.

How do I get started if I'm new? The entry level of Zhihu is very low, as long as you can type and answer questions. But if you want to do well on Zhihu, then continue reading this article following the Baiyang SEO official account.

03 What is the most basic algorithm of Zhihu?

In fact, Zhihu's algorithm mainly looks at three aspects: weight, salt value (not appearance), and like rate.

1. Zhihu weight

What is Zhihu's weight? Is it similar to Baidu's weight in SEO? Almost, these are all statements that have not been officially announced. It has been found in actual practice that this so-called weight may be affected by the number of collections, the number of thanks, your salt value, real-name authentication, excellent respondent, paid membership, etc. However, this weight is divided into different fields. For example, Baiyang SEO is good at precise Internet traffic diversion. If you answer about food, there are actually not many extra points.

2. Zhihu salt value

The Zhihu salt value distribution range is between 0 – 1000. A high score indicates that the user is professional, friendly and trustworthy. Depending on the completeness of the information at the time of registration, the user will receive an initial salt value between 260 – 300. Subsequent increases and decreases in salt values ​​are accumulated based on user behavior and updated weekly.

Zhihu's salt value is calculated comprehensively from five dimensions: "basic credit", "content creation", "friendly interaction", "compliance with regulations", and "community building". The index of each dimension is calculated separately.

3. Like rate

This is the like rate, not the number of likes. Like rate = number of likes/total number of question views. Like rate is the metric you should focus on.

If you are still unclear about Zhihu algorithm after reading the above, just understand the following one. This is also one of the core principles of the Zhihu community:

Create valuable content: Zhihu's original intention is to help people better share each other's knowledge, experience and insights, and publish "useful", "helpful" and "quality" content, which can not only help others but also benefit yourself.

04What are the Zhihu ranking rules?

Let’s first look at the five rules for Zhihu Q&A ranking:

1. All users see the same ranking; (there is no saying that each user has a different ranking)

2. Agreeing with the answer will increase the ranking, while disagreeing with the answer will decrease.

3. A good answer in a certain field (based on the topic added to the question) will increase the user's voting weight in that field;

4. Votes from high-weight users in a field have a greater impact on the ranking, and their answers are ranked higher;

5. When voting or answering questions anonymously, the user's weight will not be calculated. (Unless absolutely necessary, it is recommended not to use anonymous)

I still don’t quite understand it, so let’s continue reading.

Zhihu ranking rules are divided into two: the first is the dynamic ranking rule. Huang Tao, a product designer at Zhihu, said in his product column: For example, if there is a new answer, you can get a good ranking in a short period of time by getting your friends to like it. (Bai Yang added: This is just like brushing the volume, isn’t it? Haha)

However, if the quality is not very good and new users do not buy your answer and click on "dislike", the ranking of this answer will be recalculated and it may return to a lower position. In addition, Zhihu rankings also incorporate more complex user experience weights for topics that users are familiar with. That is, the user's focus on the field of answering, etc.

The second is the Zhihu message mechanism. Zhihu news is divided into four categories: people I follow, new answers to questions and columns, new people who follow me, and likes and thanks I receive. Generally speaking, the default setting for Zhihu messages is to receive messages from everyone. It allows users to pay attention to new answers to questions that interest them, and also gives new answers more exposure opportunities. (As shown in the picture)

05 How to increase followers on Zhihu?

Let me clarify here that I did not write about how to increase followers quickly, because Baiyang SEO itself is not good at increasing followers quickly. I think the reason why your followers increase is that other people think you have valuable information and will naturally pay attention to you.

As shown above, Baiyang SEO has been focusing on the SEO field for nearly two years. I have only 425 followers, but have been collected 505 times. I am not a big V on Zhihu, not even a middle V, but it does not prevent me from accurately directing traffic, haha, I will write about it in the next article. Then I'll write about how to increase fans~

1. Use other channels to recommend

For example, if you have many Sina Weibo and personal QQ friends, you can post your Zhihu column there. This is the method of starting from zero.

2. Use the hot questions under the hot topics in Zhihu’s hot list to answer

Remember to choose your industry sector well. Why choose this? You know, the current traffic + someone may come to search for a certain event traffic in the future. There is a prerequisite, your answer must be illustrated, long and profound~

3. Choose a specific field and slowly build a big V image

By choosing a specific field, you can slowly build up your expertise. If you are not a celebrity, it will be useless to answer questions in all fields. Besides, you can’t be a big V, but you can always be a medium V or a small V and keep producing useful information.

4. Don't write boring answers, write some real stories, yours will be better

For example, the Baiyang SEO public account and Zhihu answers usually write about real things, so that others will feel that you are more down-to-earth and real, so they will pay attention to you.

5. Guide likes and related recommendations

What's the meaning? After you finish answering, you can guide it to click the like button, for example, Douyin says, "My friend, double-click 666." You are here on Zhihu to attract fans, and you feel embarrassed to ask others to like and follow you?

For related recommendations, please look at the related articles at the bottom of the official account article. When you answer, you can answer the ones that you have answered before.

In short, the most important way to increase followers on Zhihu is content !

6. How to conduct precise traffic generation on Zhihu?

First, my public account is original, each article is synchronized with Zhihu, and I have opened a Baiyang SEO column on Zhihu: zhuanlan.zhihu.com/baiyang (welcome to follow)

Second, answer questions related to SEO, SEM, online marketing, new media, and traffic, and try to answer them in a rich and helpful way.

Third, Zhihu introduction and personal signature guidance

07 Zhihu practical operation skills

As a veteran of Baiyang SEO, the main operation skills are as follows:

1. Raise an account, raise an account, raise an account

Important things must be said three times. Many people have heard that Zhihu can attract traffic, so they come to advertise and post external links as soon as they register an account. Let’s not talk about whether the posting is successful or not. Imagine that you opened a store, and people didn’t say anything, but saw that your store had a lot of people, so they came to advertise to you. Would you be happy?

As the old saying goes: If you want to take something, you must first give it. You haven't contributed any content to Zhihu, you don't even have an avatar, and your basic information is not complete. Then you come to me saying that you were blocked. I can only say: you deserve it!

2. Question and answer time

Many people regard Zhihu only as a promotion platform. The answer is super focused. I don’t know if it’s a task assigned by my boss, but he asked me to post 10 messages on Zhihu. Okay, I go to work in the morning and answer 10 messages in one go. Is this possible? It would be better if you could send it at three time points: morning, noon, and evening.

3. Don’t copy, don’t copy, don’t copy

When answering questions on Zhihu, besides there being too few answers and not being able to use answers as comments, the most taboo thing is to copy the answers verbatim. What's the point of you copying it?

4. Know how to take advantage of the situation and catch the hot spots

Taking advantage of the situation is the fastest way to attract traffic. For example, some hot spots will disappear after a while. To keep up with the latest trends, you must pay attention to your industry. Don't just read entertainment gossip all day. Of course, when you are trying to take advantage of a hot topic, remember not to talk nonsense. If you fail to do marketing well, it will create negative impact and you will end up losing more than you gain.

5. It is recommended not to increase the volume. Even if you increase the volume, you should do it as normal.

Baiyang SEO has never gained a single fan on Zhihu, nor a single fan on WeChat public account. Now there are various ways to quickly increase followers. If you want to be quick and don’t want to do it yourself, just find relevant big Vs to advertise. If you do those by yourself, if you don’t understand, in simple terms, it’s just giving money (I’m telling the truth again, haha)

Why do you need to brush normally? For example, when you like, you can ask someone to help you to do it in a regular manner so that it doesn’t look too fake. Even buying fake fans from Zhihu, hahaha.

6. The last one, to be good at Zhihu: persistence!

Perseverance is the truth. Every platform has its ups and downs. Look at the big Vs on Zhihu now. Almost everyone has been on Zhihu for several years. No matter whether they are pretending to be cool or not, they are all producing content. The hardest thing is to persevere, but the rewards are also the greatest! ! !

Author: Baiyang SEO

Source: Baiyang SEO