Xiaohongshu promotion methods and tips to become popular!

1. Xiaohongshu Law

The purchasing intention of the audience on Xiaohongshu is extremely high, and the success rate of planting grass is extremely high. It can accomplish the three links of stimulating interest, building trust, and selling products. It has a low threshold and the effect of pictures + text is also excellent.

Xiaohongshu's information flow ads are mainly divided into two types: picture and text notes and video notes. The presentation method is the same. Clicking on the information flow ad can jump to the native note page, and then clicking on the product link can jump to the product details page/store page. Another form is to jump from the information flow advertising page to the message details page.

2. Target Audience of Xiaohongshu

Xiaohongshu users are mainly from first- and second-tier cities, aged 31-35, and women, with first-tier cities accounting for the majority, accounting for about 44.6%. Most of these users have high education and high income, and strong comprehensive consumption capacity, and will be the dominant consumer group in the future.

It is worth noting that users in underdeveloped regions have become the main force of the Internet, and the market space has great potential; the middle and high-end consumer group accounts for the largest proportion in Xiaohongshu, mainly composed of people aged 25-35, accounting for about 52%. The characteristics of this group are very strong consumption and purchasing power, and they are the main force of consumption in the future; the female group accounts for 86%, and the content is precisely positioned vertically in the beauty category.

3. Xiaohongshu Marketing Strategy

1. Red people promote

In the era of mobile Internet, audiences' focus is becoming more and more segmented, and more and more people are keen on KOL-guided consumption, sharing consumption preferences and consumer trust.

Through the review notes posted by KOLs, audiences communicate with each other in the Xiaohongshu community through comments, private messages, etc., establishing a network of social relationships, including connections between audiences and KOLs and between audiences, which in turn triggered a widespread internet celebrity economy.

2. KOL Diffusion

Xiaohongshu is different from other e-commerce platforms. It has established a content sharing community based on UGC. Among them, KOLs have a large amount of fan traffic and lasting fan attention. They have strong voice and influence.

We can use the powerful voice and influence of Xiaohongshu KOL to implant the brand product image into the fans' impression. The brand can also gain considerable popularity and search volume from the Xiaohongshu platform, which can greatly increase the brand's exposure and conversion rate.

3. Internet celebrities dominate the screen

A study shows that 81% of consumers will have their purchasing decisions influenced by frequently appearing content.

Therefore, if you want your brand to be quickly exposed on Xiaohongshu, the key point is to work with KOLs to create a "phenomenal screen-sweeping" experience for the brand through high-quality content.

First, we conceive and initiate topics through big data analysis, target population portraits, and keyword data of peer competitors. Next, we invite multiple KOLs to post tips together to attract more KOLs to participate and form a unique UGC atmosphere.

At the same time, let KOLs interact with fans, use the power of fans to maximize the influence of the topic, and then use the content recommendation mechanism of the Xiaohongshu platform to push the topic to a hot topic. After dominating the screen through layers of linkage, the brand product purchase link is implanted in the KOL's grass-planting notes to further increase the purchase rate.

4. Celebrity recommendations

How did Xiaohongshu become popular? It’s because celebrities joined the platform. Just like Douyin, it relies on the traffic of celebrities to direct traffic to the platform.

It can be said that celebrity recommendations are a major feature of Xiaohongshu. At the same time, the recommended products are easily given labels with exclusive celebrity recommendations. There is no need to consider issues such as likes and rankings. Users will follow suit and buy in minutes.

Moreover, there is not much commercial atmosphere in the celebrity’s Xiaohongshu recommendation notes, but more personalized recommendations. These personalized products are recommended by celebrities through notes in the form of pictures, texts, videos, etc., which increases users' trust in the products and converts them into direct purchasing power for the brand.

The above are some of Xiaohongshu’s marketing methods and techniques. As mentioned above, as a natural advertising platform, Xiaohongshu does not have to worry about whether users will buy or not. What it needs to pay more attention to is “how to attract users’ attention.”

Xiaohongshu marketing = marketing method 10% + high-quality content + 45% + interaction volume 45%

4. Popular skills - drainage

1. Layout advantages

Currently, Xiaohongshu has 220 million young users, and its users are mainly high-end fans who focus on clothing, beauty and skin care, travel diaries, food reviews and pet topics. Therefore, if you want to achieve accurate traffic diversion, it is important to choose the right platform. There is a saying that goes: "Find the right fish pond and catch the right fish!" There is nothing wrong with this saying, and the same applies to traffic diversion.

2. User Group

Mainly young female fans: female fans account for 70%, male fans only account for 30%, and most of them are young fans born after 1990. Young people are rational in their shopping and will pay decisively for what they want to buy, unlike middle-aged and elderly people who are hesitant and have to compare prices from three stores before buying something. Finally, when they decide to buy something, they still want more discounts.

3. Monetization Methods

The first one is that agents make their own products and attract traffic themselves, which is in line with the ideas of most micro-business people.

The second type is to develop in the direction of internet celebrities and KOLs, which are similar to internet celebrity accounts on Weibo and are good at packaging and attracting traffic.

5. Popular Tips - Account Settings

1. Name

Tips for setting up a nickname for a Xiaohongshu account: personal brand name + field (Xiaomei Talks about Beauty, Beauty Notes).

Principles for writing nicknames: easy to understand, easy to increase followers, relevant to the field, meaningful, and don’t write randomly.

2. Introduction

Many people ask how to leave contact information correctly on Xiaohongshu. It is too difficult to leave it. What if it violates the rules? So can you leave contact information in the profile?

Answer: Yes, you can! Why am I so sure? Take the official account of Xiaohongshu as an example:

This is the official account of Xiaohongshu. It is stated in the personal profile that you can contact us by email if you have any questions. In fact, it is also teaching us that it is okay to leave an email address, which is completely in line with the platform's operating rules. We don't need to worry about it, just follow this idea.

Brief introduction to tips for leaving email addresses: leave your QQ email address and bind your QQ number to WeChat. (This way fans can add us on QQ and WeChat).

Note: Xiaohongshu account can only be set once. Here we recommend that you set Xiaohongshu account to QQ account or WeChat account.

You should know that you cannot leave contact information openly on Xiaohongshu. When you finally have a note that goes viral and a group of fans ask you for the link and contact information, but you can’t send them out, it’s very frustrating.

For this reason, the Xiaohongshu account is set as a QQ account, and QQ can be bound to WeChat. At this time, when someone asks you for your contact information, you can guide them in the private message by saying that the Xiaohongshu account is my V or something like that. This trick can be used all the time and is safe, feasible and long-lasting.

3. Authentication

An ID card can be used to authenticate a Xiaohongshu account. An account with authenticated identity will have a higher relative weight and will be more likely to receive high recommendations when actually posting Xiaohongshu notes. This authenticated account can be left alone for now.

Summary: If you have never used Xiaohongshu, it is recommended that you try to create an account first, but do not rush to authenticate your identity to avoid having your account blocked and wasting your ID card. It is not too late to authenticate after you become proficient in operation.

6. Tips for becoming popular - Operational strategies

1. Images

This is not only a requirement for your own external image, but also the minimum respect for those who see your notes and for Xiaohongshu users.

I recommend several photo editing software: Meitu XiuXiu, Wantu, Polarr, Snapseed, vsco, Foodie, MIX, Wechat Watermark Camera and PicsArt.

If you don't know how to draw, you can search the keyword "photo editing" on Xiaohongshu, where you will find many introductions to photo editing software and various tutorials. Photo editing is equivalent to creation, so one's personal aesthetic ability needs to be exercised.

Summary: To learn software and operating skills, read more about others, and look for inspiration and learning from the recommendations on the homepage.

2. Title

The first 22 words will be automatically considered as the title and appear in the front paragraph. This is where we need to learn how to be “title-oriented”.

Tips: You can express it in digital form. In fact, people are much more sensitive to numbers than ordinary words.

For example: I lost ten pounds in 25 days, and used fifty thousand to decorate a thirty-eight-square-meter apartment to look like a twenty-thousand-square-meter apartment.

Normally when we open the homepage of Xiaohongshu, we will see these numbers in their titles. When we post notes on Xiaohongshu, we should also pay attention to the fact that the title must include numbers.

3. Tags

Here is a little-known popular trick for using Xiaohongshu. The label of Xiaohongshu is that after you select a picture and click next, you will click the label in the middle of the bottom of the screen. After clicking in, you can see the two pictures I posted above. The first one has the address, store, cinema, products, and other label links.

Regarding adding labels, I don’t mean the labels we add to the pictures. Of course, I mean the content of the Xiaohongshu notes you posted. The notes must also have their own theme keywords, so that the official will judge which category you belong to, such as clothing matching, weight loss, photo editing, skill sharing, etc.

4. Content

In addition, the content should not be too short. If it is too short, your "label" will not be reflected, and you will not be able to write any high-quality notes. Of course, it should not be too long. Everyone is busy. Don't write like an essay. Also pay attention to the combination of expressions. Try to write more lively. You can add some expressions appropriately. This is the most basic point of using Xiaohongshu.

Content Editor:

A. Write less than 1,000 words, and normally each note should be 300-500 words.

B. The layout is in place and numbers are replaced with symbolic numbers to improve the reading experience.

C. Add 3-5 pictures to a Xiaohongshu note.

5. Topics

The topics on Xiaohongshu and the labels mentioned above actually have similar functions. However, the coverage of this topic, that is, the overall exposure, is larger than that of the previous label, so just choose a topic that is close to your notes.

The choice of hot topics depends on the type of work published. For example, if you are posting a weight loss note, you can mark it as a hot topic related to weight loss.