Primary and advanced operations from the perspective of a rookie!

It has been just one year since I entered the operations industry, mainly doing campus operations and public account operations. I have been making breakthroughs recently and am bound to move into advanced operations. Let me tell you about some of my recent insights! Senior operations and junior operations in my mind.

1. Primary Operations

The threshold for operating this industry is very low. As long as you are willing to learn and work hard, you can join in regardless of your major. Simply put, Internet operations are like sales in traditional businesses. What they are doing is the implementation of products. The only difference is that in terms of resources, Internet operations can access more online channels, which are traffic entrances.

So what are the main things that junior operations do?

1. Product analysis and market research

In fact, the implementation of a product is that the product is created, and then the operation is like a nanny, raising it into adulthood. So we need to analyze their personality and growth environment. Based on the current situation (such as how much money you have to support it, how many resources you have to educate it, etc.), make a plan for the coming days and choose the most suitable growth plan.

The above is just an analogy. In addition to analyzing your own products, you should also examine products in the same industry and how to attract user groups. Don't just focus on your products. This is taboo!

2. Resource integration and utilization

Now that the most suitable solution has been developed, the next step is to implement it. What is needed for a product to grow? Need friends. There is an old saying: It is easier to get things done with friends. Therefore, we need to integrate resources, contact the most advantageous resources for negotiations, and discuss the details of online and offline cooperation. Offline cooperation mainly involves joint promotion and exchange of offline resources such as exhibition booths. Online, it’s mainly about traffic entry and online activity negotiation, such as giving him coupons when you spend a certain amount of money on my site (in fact, we’ve talked a lot, and it’s basically like this, with very few new tricks, or maybe I’ve encountered it again…)

In fact, cooperation does not depend on how many talks you make, but on how much effort you put into the talks. The most important thing is sincerity, so I really like to discuss cooperation. Even if the negotiation fails, I will get to know more people. Internet resources still rely on circles~

3. Internal team management and training

For junior operations, team management is a very important link. First of all, the core and system of the team must be clear. No rules, no order. A good system makes the team half successful! The core mentioned here refers to the few people in the core team. We cannot say that in a team of 50 people, all 50 people are the core. We need to screen out those who truly work for the team, include them in core management, and give them incentives. I think a successful junior operator should be able to lead a team of 10 to 50 people with ease. In fact, I personally prefer to lead a team with emotion. In a team, you are the KOL, and everyone must be able to execute your orders well. But this does not mean that you can give orders at will. As the saying goes, he who wins the hearts of the people wins the world. Don't just give orders without doing anything. If you want the team to believe in you, put aside your humble attitude and do it together. Share the hardships and enjoy the fun together!

4. The most basic means of operation

The most basic means of operation are these, so let me briefly talk about the steps of a promotion

1. Going door to door and handing out flyers is a must for all campus promotions. First of all, you have to let people know that you have such a thing.
2. Fixed-point publicity: Choose the place with the largest flow of people to carry out fixed-point publicity for 2-3 days.
3. Launch activities in conjunction with major events and festivals. First of all, if the product has no connection with the major event, you cannot take advantage of it. You can take a look at Durex’s Weibo. They basically have a hand in everything. If you think more, you will find that there must be something in common.
4. When a certain number of users is reached, topics can be created. For example, during the summer vacation, #The world is so big, where shall we go to see# Remember to spread the topic once it is started, use all channels, and bombard it online and offline to increase awareness.

5. Simple data analysis and user analysis

No matter what industry, data is the only criterion for measurement. No matter how exaggerated the surface is, there is a real data heart ~ Haha, that’s a bit literary. For entry-level operations, it is imperative to be proficient in simple data analysis. First of all, daily data, weekly data analysis, and monthly data reports are all necessary. You should also be familiar with simple professional terms, such as: new users, retained users, product usage frequency, user analysis based on basic data, user age, region, occupation, etc. These are the most basic data, so be sure to know them.

2. Advanced Operations

Advanced operations can be said to be a very hard-working version of elementary operations, or it can be said to be a product of a hodgepodge. A senior operator knows more than just the basics. The areas that need to be involved are very broad, from product UI and function design, to market planning, to the product promotion process, and finally to data aggregation. Advancing from a beginner to an advanced level is like fighting monsters. As you clear more levels, you will simplify the process and be able to achieve greater results in less time. So let me talk about it from several aspects.

1. Thinking

From a newbie to an expert, a change in mindset is very important. Advanced operations are no longer a simple copy and paste, but creation. Through my own experience, I have summed up my own methods and approaches. From the overall situation to every detail, you need to master it. Thoughts cannot be as roundabout as before, and divergent thinking is needed. A good idea is obtained through divergent thinking, screening, and then refinement. Through mind mapping, you can let your thinking continue to diverge. Keep your mind in a constantly active state.

2. Mindset

The empty cup mentality has been motivating me ever since I started working in operations. There is no shortage of awesome people in this world; what you should be afraid of is that they work harder than you. So always have an empty cup mentality. The way to make yourself better is to keep working hard. Above senior operations, there is director, and above director, there is CEO. There is no height in this world. All heights are broken through. As long as you are willing to work hard, senior operations is not your end.

3. Team

As for the team, there are only two points:

• The first point is not to forget your original intention. Lead the team with your original nature so that more people will be convinced and recognize you from the bottom of their hearts. To put it in an exaggerated way, it is worship. Everyone needs a benchmark in their heart, so follow your heart and become that benchmark.
• The second point is coordination. It is impossible for a large team to cover all aspects, so it is necessary to coordinate the operation of the team. Don't squeeze! Remember the feelings I mentioned before! The following issues must be resolved and coordinated as soon as possible. Bring team cohesion to its highest point.

Summarize:

Operations is a great exercise for a person, so if you want to learn more, practical knowledge is just one of them. More still needs to be discovered at work and keep working hard for it! There is no end to the road to success, and your current position is not your destination. Remember the saying, how big your heart is, how big your stage is. Sister Bingbing was once a maid, but now she is a princess that needs to be looked up to. This is change! Keep moving forward, keep moving forward!

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This article was written by @Cainiao Notes and published by (APP Top Promotion). Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!