Ten techniques to teach you how to create a "10w+" title

This is an era of "information explosion". Countless information is generated every moment. In order to "stand out" from the numerous information and attract users to click and read, a good title is essential. After all, the title is the first intuitive feeling that users get before they see the content. It is no exaggeration to say that the quality of the title determines whether users will click on the article to read the content. Therefore, on the premise of producing high-quality content, whether a title with more than 100,000 views can be produced so as not to end up with "good wine but no one cares about it" has become a headache for all editors.

1. Digital symbol type title

1. Digital Title

Numerical titles can be said to be the most common type of title. Specific numbers can express the main information of the article concisely and clearly, allowing readers to have an idea before reading the content. There is also a little trick about numbers here. Odd numbers can attract readers more than even numbers.

Before using digital: the differences between different humanities

After using numbers: The difference between a copywriter with a monthly salary of 3,000 and a copywriter with a monthly salary of 30,000

Another example is the slogan of Midea air conditioner:

Before using the digital method: Midea air conditioners are very energy-efficient

After using the digital method: 1 kWh of electricity per night

2. Symbolic title

Sometimes adding a symbol to the title can make it more attractive. For example, adding an exclamation mark can make the title's tone stronger, and adding ellipsis can make readers curious and questionable.

Before using symbols: the most popular things at the moment

After using the symbol: It makes XX feel a sense of crisis, and XX can't help but like it...

2. Visually specific title

Visually concretized titles are also called scene-substitution titles. They often use the first person or some sentences describing the scene to create a "visual sense", allowing readers to "feel as if they are in the scene" and "empathize", thereby increasing the appeal of the article!

Before visual concretization: fast charging of mobile phones and long-lasting calls!

After the visual is concretized: 5 minutes of charging, 2 hours of talk time!

Another example is the topic of friends borrowing money that everyone is concerned about:

Before visual concretization: Should friends lend money to each other?

After visual concretization: I lend you money, is there anything wrong with that?

The third type: shocking and intimidating headlines

1. Shocking headlines

Shocking titles usually exaggerate the facts in the article to attract attention. The most famous one is of course the "UC shocking style". Try to use this type of title as little as possible. If used improperly, it will have the opposite effect.

Before the shocking headline: A woman couldn't take off three rings on her fingers and asked for help from firefighters

After the shocking headline: It feels great to put it in! It hurts to pull it out! Firefighters went to the young woman's home late at night, and the reason was this!

For example, when JJ Lin and Jay Chou performed together on the same stage for the first time and sang "What Kind of Man Are You", it became a shocking title like this: "Shock! A famous LOL player and a DOTA player accused each other of not being manly, with tens of thousands of people watching on the scene! 》

2. Fear-based headlines

Fear-type headlines are somewhat similar to shock-type headlines. Both use exaggeration, but one is to attract people's attention, and the other is to give people fear. The headlines here are more often used to promote a specific product.

Before the scare headline: Tooth loss affects the quality of life of the elderly

After the threatening headline: Missing one tooth may shorten your life by 10 years!

For example, a new house has a high level of formaldehyde, which may affect people’s health, but after being changed to a threatening title, it becomes “Don’t let your new house become a “poison gas room!” ”

The fourth type: contradictory and controversial titles

1. Contradictory Titles

Contradictory titles mostly imply two contradictory viewpoints to attract the attention and discussion of users with two different viewpoints. Such titles are generally used in articles that require users to express their opinions or when they need to stimulate and promote user activity.

Contradictory title: The Celtics and Nets complete the deal, and both parties get what they want?

After the contradictory title: The big deal between the Celtics and the Nets, a smart move or a stupid one?

2. Controversial headlines

Controversial headlines are actually "speaking in a sarcastic way". Instead of saying the actual thing, they use facts or data to contrast.

Before controversial headlines: Consultation with famous doctors, exclusive introduction of XX technology, and unique ways to treat oral disease!

After the controversial title: Our city's XXX dental clinic was complained by citizens

This title first appeared in a soft article of a certain hospital. When competitors were boasting about their own experts and technologies, this hospital took a unique approach by "fictitious" a story about a customer who was dissatisfied because he had to wait in line for two months for surgery in the hospital and called the newspaper to complain. The headline was used to contrast the fact that the hospital was too busy with surgeries, which won the love of oral patients.

Fifth type: Human weakness type title

Human nature has weaknesses: greed, lust, jealousy, desire, anger... If the title targets these weaknesses of human nature, it will often achieve twice the result with half the effort.

For example, a headline targeting men’s self-esteem:

Previous title of "Weakness of Human Nature": The game is very fun, there are 100 levels in total, come and challenge it!

The title after "Weakness of Human Nature": If you are a man, go down 100 floors!

There are also titles targeting people’s greed:

Human Weaknesses Previous Title: There are many activities for dental implants today, with great discounts

The titles after Human Weakness are: "Free dental implant crowns, only 23 left", "Direct discount of 2,000 yuan for dental implants, if you miss it, you have to wait another year", "Last day, free dental implant crowns".

This type of title targets human greed and is mostly used when there are events or discounts. When using this type of title, you must be careful to give consumers a sense of urgency that the event is about to end.

Sixth type: Fresh title

1. First-time title

The first-time title refers to the use of some words with the meaning of first appearance, such as "first time", "first time", "surprising appearance" and other words to whet the reader's appetite for "trying something new".

Such as the advertisement of Tulang car:

First model title: Tulang sedan is newly launched, safe and luxurious

After the first model title: Finally, multi-purpose vehicles begin to interpret luxury with safety

2. Revealing headlines

A revealing title refers to revealing some secrets that are unknown to people to arouse everyone's curiosity. Common keywords for this type of title include: secret, secret, truth, behind the scenes, trick, etc.

Before the revealing title: How to build a website at a low price?

After the revealing title: Be careful of being ripped off! The shocking secret of building a website at a low price!

Seventh type: emotional title

All things in the world have feelings, let alone humans, who are the leaders of all spirits. When writing the article title, focus on the word "emotion" and attract readers by implying "family affection", "friendship", "love" and so on.

Before the emotional headline: Give your girlfriend a special gift After the emotional headline: 19 years of waiting, a gift that made her cry

Another example is an advertisement for a health product.

Before the emotional headline: Do you know how much smoking harms your lungs?
After the emotional title: Husband, if you can’t quit smoking, wash your lungs!

Type 8: Suspense title

A suspenseful title is one that leaves clues in the title, causing readers to be surprised and guess what they are doing, prompting them to read the text. This type of title is interesting, inspiring, and creates suspense.

For example, articles promoting car rust prevention

Before the suspenseful title: You should know these little-known facts about car rust prevention.

After the suspenseful title: What caused his beloved car to go down the road of no return?

For example, when writing about someone's struggle and success story

Before the suspenseful title: This is how I went from failure to success.

After the suspenseful title: How did I rise from failure and move towards success?

Ninth type: leveraged title

1. Borrowing "Celebrities"

If our title can be related to a celebrity and use the celebrity's gimmick, it will definitely attract a lot of readers' attention.
for example:

The Secret of Zhao Yazhi's 20 Years Younger
Li Bingbing's favorite bags
Gong Li: L'Oréal, You Deserve It

In addition, celebrities do not necessarily have to be specific celebrities, but can also be big names or experts in a certain industry. By using the names of these people and taking advantage of the readers' herd mentality, good results can be achieved.
Classic Title:

Make 10,000 yuan a day, entrepreneurial experts teach you how to choose the right direction

PS master XX tells you how to learn PS from scratch
Title master teaches you how to write a good title

2. Borrowing "hot spots"

Seize the hot events and hot news in society and use them as the source of soft article title creation. Through the public's attention to social hot spots, guide readers to pay attention to the article. For hot spots here, you can always pay attention to Baidu Index, Weibo hot list, etc.
Classic Title:

Shenzhou VI uses a Patriot USB flash drive that can be repeatedly erased and written 10 billion times. Zhou Hongyi: Learn from Lang Ping's good example, every point is a transcendence (Ping An Wallet "takes advantage" of the hot topic of the Chinese national football team 's 1:0 victory over South Korea)

In addition to celebrities and hot topics, there are other things you can take advantage of, such as culture, festivals, and events of special significance. Anyway, try to keep your article title close to where the user is focusing.

Type 10: Paragraph-type title

This type of title is mostly seen in big names or masters with funny writing styles. The title is a small joke that creates a contrast.

Classic Title:

"Because I'm ugly, I lost 2.5 million"

"My Mandarin is only understood by myself"

"That poor student who often skipped classes earned 10 million last year"

"Because she read my interview experience before the interview, and then she failed the interview..."

Moreover, most of the "10+" good titles currently shared do not use just one method, but a combination of two or three methods to produce greater effects.

Summary: A good title is sometimes a double-edged sword. A good title can bring us traffic and increase readership. A title that is too exaggerated will backfire and cause readers to be disgusted and unfollow or complain seriously. After all, the title only serves as bait. Whether the article can truly produce valuable dissemination depends on the genuine content. If the title and content can be consistent, then it will be a double-edged sword with infinite power. If we rely solely on temporary tricks to "cheat" traffic, then gradually we will lose our credibility in the hearts of readers. After all, a title can only be used for a while, not for a lifetime!