13 App Promotion Methods and Channels

Method 1: App Store /App Recommendation Website

A． App store: that is, uploading applications through developer platforms, including hardware developers (APPStore, Ovi), software developers (Android Market, Windows Mobile Marketplace), network operators (Mobile MM, Tianyi Space, Wo Store), independent stores ( Android Market , GetJar, OpenFeint), and some B2C application platforms (Amazon Android APP Store)

Several major domestic markets:

Hardware developer stores: Lenovo App Store, Zhihuiyun (Huawei)

Network operators: China Mobile MM, China Telecom Tianyi Space, China Unicom Wo Store

Independent stores: Jifeng Market , Aimi Software Store, Youyi Market, Palm App Store , Android Market, Anzhi Market , Kaiqi Store, Nduo Market, Android Star, Bus Store, XDA Market, Anfeng Download, Liqu Android Market

B. App recommendation sites: Very helpful in driving downloads

Overseas: Websites with application service recommendation and search functions such as Appoke, AppStoreHQ, application recommendation engines such as appESP, Applolicious, Chomp, AppsFire, AppBrain, Appboy, AppAware, Smokin Apps, iApps.in, etc.; cross-platform application recommendation engines that can view products used by Facebook friends such as 16apps, Apptism, Freshapps, ScatterTree, Frenzapp; Sidebar, a recommendation platform specially designed for developers; iPhone application recommendation platforms Chorus and Appsaurus, etc.

Domestic: Mainly iPhone applications (this is not very good in China)

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Method 2: Pre-install the app on the mobile platform

How can you make your product an original supporting application for mobile phones? That is, you pay the mobile phone manufacturer yourself. Although the cost is very high, this pre-installation method is an "extremely effective way" to sell applications. Only 1 out of every 8 to 10 apps is eligible for pre-installation. Even if you pre-install just a sample app, the subsequent paid conversion rate will be very high. GetJar says this paid conversion rate is as high as 25%.

Method 3: Optimize application search channels

In application development, it is necessary to optimize your website through traditional search engines and convert website visits into application downloads. GetJar offers a web widget that can be attached to a mobile website or Facebook page to point users to GetJar's most popular apps. In addition, GetJar's link can automatically recommend the most suitable application version based on the user's mobile phone configuration. This improves the operating experience of end users. They do not need to consider configuration issues such as their mobile phone model and operating system. They can find suitable products by simply clicking on the link. These links can be used on a Facebook page, YouTube site, Twitter account, or any other channel operated by the developer.

Method 4: Professional media coverage

Another effective way is to increase the media exposure of the app, especially paying attention to choosing authoritative media that specializes in evaluating the app. "Most people underestimate the role of public relations, which is especially important when you want to attract users," said Mok, who believes it is necessary for developers to have a public relations staff. In addition, letting the relevant application news first be exposed on the Internet and then spread virally through social channels such as Facebook and Twitter is also a method that should not be ignored.

Method 5: Online Advertising

Online advertising is very effective in driving traffic and increasing awareness.

A． PC online advertising: hard advertising, rich media advertising, search advertising , etc.

B. Mobile advertising : The earliest well-known one was the mobile version of Google Adwords, but it had been restricted by the development of mobile networks. Later, Google acquired Admob, thus starting mobile phone network advertising. Of course, we should also see the rapid development of Apple's iAD. The domestic mobile advertising platform is also very good. Applications can be promoted through the network formed by the use of the applications. The advantage of this is that the user base can be accurately matched. Payment methods can be based on CPM, CPC, or CPA.

Method 6: Pay-Per-Installs

The feature that recommends developers to use the Tapjoy website (this may be a bit controversial). Tapjoy was originally named Offerpal. It was criticized last year for deceptive advertising incidents. Now the company has changed its mind and changed its development strategy. They describe Tapjoy as "an app recommendation and promotion engine that rewards users who have installed an app and are trying other products with virtual goods and virtual currency." There are currently 80 million mobile platforms using the site's services, with millions of app installations per month.

GetJar itself also provides a pay-per-download advertising sponsorship solution, allowing developers to bid for prime advertising space in the GetJar app store based on the number of downloads. Developers can also set their own maximum daily advertising budget and use GetJar's exclusive information services to promote a variety of promotions based on region, phone or operator positioning. The bidding system for this solution is similar to the service offered by Google AdWords.

Method 7: Give away apps for free

Limited-time free promotions for application products are also an effective means. GetJar launched the "GetJar+" pilot project, which allows developers to provide premium applications with no advertisements, registration requirements or other additional conditions. GetJar will then pay the developers to provide these applications free of charge to website visitors during a specific period of time and recover the costs through online advertising.

Method 8: Join social platforms

OpenFeint provides users with some free game download services. Although it is currently only open to iPhone and Android users, if your mobile game is added to this platform, its exposure will definitely be greatly improved. This point must be taken seriously. Except for Weiyun, there are currently no relatively mature companies in China doing this. This is actually somewhat similar to PC SNS applications, but the difference from PC SNS applications is that mobile applications have a stronger tendency to be used. It is application-oriented, that is, applications with SNS functions, not SNS with many applications. These applications can invite users from various SNS platforms to join at any time to form their own application usage system. After Weiyun, Shanghai 9th City was the first to introduce the mature OpenFeint engine developed abroad and developed 9th City Game Center to quickly build out China's mobile game social network . Another one is the upcoming Ledo. There is not much involvement in application promotion in China, but domestic applications for export should perform well. If the application is good, social cross-promotion can produce explosive word-of-mouth impact. This is worth looking forward to.

Method 9: Develop a web version of the mobile app

Creating a web version of your mobile app written in HTML5 can help open up sales of your product beyond the smartphone platform. You can host the web version of your app on GetJar just like the original mobile app, Mock said. The upload process remains the same. Just add the URL, product description, pictures, etc. to the GetJar website. When the user clicks to install the app, the installer will be displayed on the main interface, which is no different from the original mobile app. Most users will not even notice that it is a web version. This approach will not only help you promote your app to new platforms, but you can also decide on the next platform to develop based on the analytical data of the online version.

Method 10: TV Advertising

Advertising on TV doesn't always have to cost a fortune, especially during off-peak local programming time slots. This method may not necessarily be very effective, but viewers are fed up with the large number of mobile phone ringtones, wallpapers and other advertisements that have been broadcast on television media and made people pay for them. Therefore, if your ad clearly states that users do not need to spend money and can get the app download link by just sending a text message, it should achieve good results. Another advantage of television advertising is that it reaches a wider audience and has a higher exposure rate. Just remember to use this approach within your means.

Method 11: QR code offline promotion

At present, while QR codes are providing services to the Internet of Things, they are also bringing new highlights to marketing activities . One of them is the QR code electronic coupon. The online QR code electronic coupon can be directly photographed into the mobile phone and then used during transactions. For applications, this will make it more convenient for users to obtain application download links from offline channels, such as magazines, newspapers, DM leaflets and other promotional channels .

Method 12: Online viral video promotion

Video is very important. Look at Vancl, Mengbasha and the like. They are continuously placing advertisements on video websites. Moreover, the information that videos can convey cannot be replaced by text and pictures. If you make a cool video demonstrating your application and it is captured by those geeks, you will save a lot of money on advertising. They will help you spread the word. You don't need to invest much in the early stages of post-production to edit professional footage. You can just get a DV and film and explain while you play, but the picture and sound quality must at least be clear. Try to choose the best title and tags, and it is best to do some SEO .

Method 13: Weibo Marketing

Weibo is the best way to communicate with a large number of users at close range, no doubt about it. At the same time, the influence of Weibo cannot be underestimated. Therefore, register a Weibo account for your application, and pay attention to accounts such as opinion leaders, topic makers, and review websites on Weibo, and try to get in touch with them.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

This article was compiled and published by the author @开八由 (Qinggua Media). Please indicate the author information and source when reprinting! Site Map