Yes, Honor of Kings , a mobile game , seems to have become and will remain China’s largest stranger social platform for a long time!
We have been thinking about how to solve the problem of stranger social networking for 5 years, and finally found that the main premise is not how to solve it, but that a pure stranger social networking platform has no need to exist at all!
Early in the morning, in a hotel room on the East Bund in Shanghai, the morning sun shone through the gaps between the high-rise buildings in Lujiazui, providing a warm feeling. I looked at "Na Nian Na Miao" (a girl born in 1998) who was still sleeping beside me, and smiled knowingly.
Looking at Na Miao's bony white back rising and falling slightly with her breathing, I felt deeply moved!
As an Internet entrepreneur and an industry analyst and observer, I have always believed that only "stranger social networking" can best embody the Internet spirit that I advocate. Over the years, I have also been working hard on the field of stranger social networking in China, even at the cost of my own body!
I once calculated that the ratio of the response success rate in Beijing and Shanghai for the same pick-up lines on Momo is 6:1.
I once crawled Tantan ’s data to build a machine learning model to mass-produce photo albums that are easy for girls to swipe right on.
Even when many of my colleagues and I thought that there was no solution to stranger social networking in China, I made a pickup game to allow lonely young men who couldn't pick up girls on Momo and Tantan to date 2D girls. You can search "16 Again" in the app store to download it! (I admire myself for this wave of spiritual advertising)
In short, over the years, with the unique obsession of a product manager , I have spent a lot of time and energy to "physically" socialize with strangers, and have tirelessly used Momo, Tantan, and nearly a hundred social apps . However, the APP that finally made me wake up with a stranger for the first time was - Honor of Kings! ? ! !
The most beautiful thing in life is when you have a morning erection, you find a naked girl lying next to you! However, at this moment, I was filled with emotion, and all I had in my mind were products and academics!
So I couldn’t help but pull out my Mac from the backpack on my bedside table and write this article.
(The following will be more academic, but don’t worry, I will still write about the various scenes of me flirting with Naniao)
A basic assumption of stranger social interaction
Just as one of the basic assumptions of economics is that "people are selfish", let's also make a basic assumption about stranger social networking: "People engage in stranger social networking just to have sex." Please note that this "making appointments" is in a broad sense (although data shows that most of them are actually in a narrow sense...). The criterion for measuring the success of a stranger social platform is its appointment success rate!
Maybe a purely stranger social platform has no need to exist at all?
The success rate of Momo's sex dating is now almost approaching 0. The "studs" are now mainly using Tantan to date, but its success rate is still extremely low. This kind of platform, which is purely for the sake of dating, seems to be really useful only when users are very new to it. There are many articles analyzing the reasons for this phenomenon, which will not be elaborated here. In addition to these two apps, I have installed hundreds of them over the years. Each one has its own little gimmick, but basically they are just for dating for the sake of dating, and now they have all disappeared. So should we suspect that a pure stranger social platform may be a fallacy? ! Judging from the "endgame" of the product, there is no need for this thing to exist at all?
Where are the people who know how to play meeting now?
Honor of Kings, Werewolf , Tieba , Keep , Battle of Balls , League of Legends , Xianyu (You may be curious about what Xianyu is, I will explain it later)
Historically, there are two platforms that have a certain success rate in dating: Audition and Douban.
These dating platforms with high success rates either allow strangers to do a specific thing together, or have common interest tags and credit endorsements. They are not stranger social platforms built purely for dating.
Two basic problems of stranger social interaction
The gap between strangers and strangers is difficult to cross. Before breaking the ice, you can only "see each other's faces", and there is nothing to do in the early stage of establishing a connection.
The credit between strangers is 0. There is no credit endorsement, no style endorsement, and interest tag endorsement is also pale
Pure stranger social platforms represented by Momo and Tantan are all dedicated to helping people make appointments but have not solved the above two problems. The platforms mentioned above, represented by Honor of Kings, were not originally designed to encourage people to have sex, but they have solved two major problems in stranger social interaction!
How to flirt with girls elegantly in Honor of Kings?
In a King of Glory ranking match a month ago, I chose Miyamoto Musashi to go to the top lane. The names of our jungler and AD were: "Xuzhou Huang Xiaoming" and "Xuzhou Little Baby" respectively. It was obvious that they were a pair of CPs playing in a duo, playing Han Xin and Sun Shangxiang respectively. The support's name was "That Year Nana Miao", and he played Da Qiao.
When I killed the enemy top laner for the third time, I found that my teammates had already started quarreling. It seemed that the jungler Han Xin mindlessly ganked the bottom lane and was counter-ganked twice, which led to the collapse of the bottom lane. However, this CP forcibly put the blame on the support and then started to criticize in unison:
Sun Shangxiang: Da Qiao, do you know how to use skills?
Han Xin: Da Qiao, are you blind? Why are you still attacking when someone is ambushing you?
Da Qiao: QAQ
Sun Shangxiang: I've been queuing for a whole day and this is the first time I've encountered such a stupid support like you.
Han Xin: Don't pay attention to my wife, just focus on your development first
Da Qiao:. . . . . .
At this point I couldn't bear to watch it anymore. I judged that this Da Qiao should be a girl. After all, as a diamond player of LOL , my purpose of playing King of Glory is to pick up girls, and I would not miss such an opportunity.
I stood up and said: It was clearly Han Xin's fault for forcing the pace, why are you two blaming the support together?
Sun Shangxiang: I said top lane has nothing to do with you. Why do you care about our bottom lane affairs?
Han Xin: Yes, we are scolding Da Qiao and not you, so why do you care?
Me: Just because I’m her boyfriend, what do you think, is that okay?
The atmosphere seemed to freeze for a few seconds.
Sun Shangxiang:. . . . . .
Han Xin:. . . . . .
Da Qiao: O(∩_∩)O~~
(I mentioned this to Nan Miao later and found out that she had never watched Young and Dangerous and had no idea that I was trying to imitate the stuttering character Chen Haonan who saved the beautiful girl... So she and I watched Young and Dangerous 1 again in the hotel last night)
Me: Da Qiao, come with me for a walk
Da Qiao: Good
Then, I carried the whole game.
After I went out, I sent a message in the game
Me: Nana, you are such a wimp, so stop screwing over others. Play duo with me from now on.
That year Nana Miao: Good QAQ
After that, things developed quite normally, and we played together for an hour or two every day.
The first time I opened the voice chat, I was so nervous, fearing that a rough baritone would come through, but luckily, it was a cute girl's voice.
I gave her a skin for Jing Ke's Dark Night Cat Girl and she was very happy.
Move to WeChat for daily chat. I know that she is also in the Jiangsu, Zhejiang and Shanghai area, not far from Shanghai, and is a sophomore girl.
On May 20th, I sent her a red envelope of 520 yuan, but she refused for a long time before accepting it.
A few days before the Dragon Boat Festival holiday, Naniao said she wanted to come to Shanghai to play. When I saw her alone at the high-speed rail station, I understood.
Momo’s first quarter financial report announced an MAU of 80 million, while Honor of Kings’ DAU alone reached 80 million, far exceeding Momo. What’s more impressive is that with such a large active user base, the male to female ratio of its users has reached a historic 6:4! This gender ratio has definitely crossed a certain tip ping point (just like Jian Wang 3), and some very interesting things will happen that have never happened before.
To effectively socialize with strangers, you must first do something together
This is actually a very reasonable logic, and this is how the world should be.
For example, in the Audition back then, boys and girls would put on beautiful clothes and dance together first, and then they would chat, make friends, and even have sex offline. However, virtual dancing is actually very thin, with very weak storytelling, player immersion, and player interactivity. But Honor of Kings is different. This is the charm of MOBA games and the reason why LOL has been popular for 6 years and is still getting more popular.
In Summoner's Rift, new stories are happening every moment, and good men and women play their respective roles here. Stories such as "Chen Haonan the hero saves the beauty", "My sweetheart will come to save me on a rainbow cloud", and "My support can't be so cute" are played out here every day. This is a virtual world where everyone's personal style is fully reflected. To understand how strong the sense of immersion is, just go and see the screams of the girls playing King of Glory after being killed in the game QAQ
In each game, you meet 9 strangers by chance and have a common experience for more than ten minutes. This is the best way to break the ice.
In comparison, you send messages to 100 girls on Momo and only one guy replies to you. Isn't this normal? Even if a group of infatuated men and women go to Lugu Lake for a walking marriage, they have to light a bonfire and dance first. Why do you just go on an APP and "make friends" with others? To describe it with a line from an old song: "Because we have never met by chance."
Socializing with strangers is a "by-product" thing.
Honor of Kings, Werewolf, Battle of Balls, Palm Alliance, and Audition all facilitated social interaction among strangers in the process of doing a specific thing.
Douban, Tieba, and Keep are all places where people met by chance under a certain "similar interest" content and have corresponding "credit endorsement"!
Xianyu mentioned above is a platform where people work together, share the same interests and have credit endorsement. It is a platform that has not yet been widely recognized but has huge potential.
How to play on a pure stranger social platform?
Don’t even think about it if you’re new to the market. Let me reiterate: there is no need for a pure stranger social platform to exist!
If you must do it, then your thinking logic should not be: "I want to do stranger social interaction, so what should I get these people together to do?", but should be: "I want to get a group of strangers together to do something, and then what should I do to promote social interaction among them." The way of thinking should be reversed.
Dalaos are also transforming. For example, Momo is turning itself into a " Kuaishou ", but I personally think that Momo is a bit "self-centered" and is getting further and further away from stranger social networking. . .
There are some fun apps in the rapid growth period, such as Tiki. Yes, there are indeed a lot of people born after 1995 and 2000 who dare to come up and video chat with you directly. This is a fresh and fun way for them, but its essence does not solve the two fundamental problems of stranger social interaction mentioned above! Therefore, it is very likely that the same mistakes of history will be repeated and users will lose their motivation after the novelty period! So what they need to think about is: I want the people matched to these videos to do something, instead of just having awkward 60-second chats each time.
Although there is no doubt that it is a copy of LOL, and the character design and art are also very low, we have to admit that this is a landmark game. On the one hand, Honor of Kings has actually achieved this, allowing friends who have not been in touch for many years on WeChat to interact again, consolidating and deepening the social relationships among acquaintances. On the other hand, Honor of Kings has made up for Tencent's weak stranger social network. So now it can be said that Honor of Kings is not only the most important part of Tencent games , but also an important part of Tencent’s social system!
Okay, I admit that the ending was a bit hasty, but the current situation is that Nanaow, who woke up ten minutes ago, is rubbing against me mischievously. . . I can only end it hastily, I hope everyone understands.
Mobile application product promotion service: APP promotion service Qinggua Media advertising
The author of this article @Tristan was compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map
