Essential elements for Facebook advertising!

When it comes to Facebook, many people’s first impression is the social network, but more than that, Facebook is also a very powerful marketing tool. So how do you get started with Facebook advertising ? First, let me introduce to you the essential elements of Facebook advertising:

Personal account: Facebook personal account is the pass for advertisers to participate in Facebook activities. Users can not only use personal account to share their feelings and communicate with others, but also create business homepages and business management platforms.

Business homepage: Facebook business homepage is a platform for attracting fans and brand marketing. Advertisers can post store profiles, push dynamic messages, place advertisements, and interact with fans here.

Business Manager (BM): Advertisers can use BM to manage assets such as homepages and add staff to jointly manage the business.

Advertisement account: After advertisers use ad accounts to place ads, they use ad management tools to analyze ad effectiveness and get detailed data on each ad dimension.

(Relationship between essential elements for advertising)

After understanding the necessary elements of advertising, how should we make preparations for the launch? We have sorted out the relevant steps for you:

1. Register a Facebook personal account:

Open the Facebook official website to register a personal account for free, but there are a few points to note:

a. Use your real name, profile picture, birthday and gender;

b. For security reasons, bind your mobile phone number or email address;

c. Each person only creates one personal account;

d. Don’t add a lot of friends immediately after registering.

（Personal account registration interface）

2. Create a Facebook business page:

In the upper right corner of the personal homepage interface, click Create Homepage, select the homepage type according to your business, fill in the relevant information, and complete the creation of the business homepage.

（Homepage creation portal）

(Homepage creation interface)

3. Create a business management platform (BM):

Go to business.facebook.com and fill in the relevant information to create it.

{Business Management Platform (BM) Creation Steps}

4. Create an advertising account:

Opening an advertising account can be completed on sinoclick. You need to prepare: a. FB homepage link or ID; b. URL of the promotional webpage; c. Business license.

(Create an advertising account in sinoclick)

5. Binding of Business Management Platform (BM) and homepage:

The homepage is created by the BM creator. Select Add Homepage, enter the homepage name or link, and claim it directly. If the homepage is not created by the BM creator, you need to apply for access rights, select the homepage identity, and wait for the homepage administrator to approve the application.

(Add homepage in BM

(Apply for homepage access permission)

6. Binding of Business Manager (BM) and advertising account:

After logging in to sinoclick, find the advertising account that needs to be bound, click Bind BM and enter the BM ID, then you can see the advertising account in the business management platform.

(Bind account in sinoclick)

7. Assign permissions to users through the business management platform:

Enter the email address and invite the user to join your business management platform. After the user agrees, the administrator can assign assets and permissions to the user in BM.

(Invite users to join BM)

(Assign assets and permissions to users)

The preliminary preparation process for Facebook advertising is not complicated. Follow the above steps to take the first step towards overseas marketing!

Author: Shennuo Marketing Institute

Source: Shennuo Marketing Institute