Kuaishou advertising placement and advantages!

After placing Kuaishou ads, many advertisers will begin to doubt themselves and wonder whether their products are suitable for Kuaishou ads ?

This question can be considered before understanding Kuaishou advertising, but after we find Kuaishou’s official advertising partner, this type of question should not be considered, because whether it is suitable or not is not determined by anyone, but by advertising data!

If the advertising data looks good, then the advertising is effective and the product is suitable. If the data is average, then we can also optimize the target audience, delivery time, promotion products, and advertising creativity to improve our advertising effect!

By the way, when you have questions about whether your product is suitable for Kuaishou advertising, we can directly contact Shanghai Tianqing for Kuaishou advertising. Once the advertisement is placed, you can intuitively see the advertising effect through the Kuaishou advertising background and get the answer~ And Kuaishou advertising is not expensive and the effect is good, so advertisers can try it!

Kuaishou is a short video platform, so when we are placing Kuaishou advertisements and displaying the Kuaishou advertising video content, we also need to show "beauty"!

1. Creative products

There are many categories of creative medical products, such as creative tableware, creative home furnishings, etc. We can use Kuaishou advertising to showcase these creative usage methods and product value.

Take creative home furnishings as an example. The value of the product lies in its space saving and versatility. It can be a sofa, table, bed, wall, etc.

2. Wedding Photography

Whether users are from first- and second-tier cities or third-, fourth- and fifth-tier cities, they all have expectations for getting married, and even more so for wedding photography!

When we use Kuaishou ads to place wedding photography ads, we can choose from a wide range of creative directions, such as the wedding photography process, shooting highlights, dialogues between the bride and groom, true portrayals of eccentric photographers, etc., all of which can be creative content for Kuaishou ads!

We can not only promote wedding photography agencies, but also package professional photographers and promote them as brands!

3. Games

The gaming industry is suitable for all ages. When placing Kuaishou ads, we can start from the character roles, game background, and gameplay!

Our video shooting angles can be diverse. We can tell the story of the game from the perspective of the brand, the user, and a third party. We can also promote the unique gameplay and creativity of the game to get more target audiences to download the game!

4. Emerging products

There will be emerging markets in China, and new products will be launched in these emerging markets. When we promote them through Kuaishou advertising, we can introduce the value of these products. When we talk, it is best to use easy-to-understand language to tell users how to use the product and the value of the product. We can also use video content to tell users how to use this product!

5. Lifestyle services

Life services include a lot of content, such as restaurants, gyms, shopping malls, etc., which can all be promoted through Kuaishou advertising!

We can use advertising videos to tell users the specific address, event content, etc., and if advertisers need to collect effective customer information or guide users to jump to the company's official website, they can also use the "little blue bar" of Kuaishou advertising to achieve the advertisers' promotion goals!

Well, the five industries recommended by the editor here are just one of them. If advertisers happen to be engaged in these five industries and need to place advertisements, they can try Kuaishou advertising! Advertisers outside of these industries can also place advertisements. More and more industries are supporting Kuaishou advertising. By launching Kuaishou advertising as early as possible, you can also seize high-quality resources as early as possible!

Where are the information flow ads located?

① User discovery page

Kuaishou will open the fifth or sixth video position of every 20 works on the discovery page to business partners. Short videos, photo albums and albums of 720P or above produced by advertisers will be displayed in this position.

② Video playback page

During the playback of short videos, photo albums, and film albums created by advertisers, Kuaishou adds an action button below the video, which will jump to the next page after the user clicks it.

③ Landing page/app market/Taobao APP

In response to the different needs of advertisers, Kuaishou will jump to the corresponding landing page, application market (Android directly downloads the installation package), Taobao/Tmall APP, etc., to complete the advertising effect conversion.

What promotional goals can be met?

Kuaishou provides complete business solutions for the four major business needs of advertising application installation, e-commerce ordering, brand promotion, and sales lead collection, benefiting all business partners.

① Application installation

In response to the advertising needs of game, APP download and other application installations, Kuaishou’s implementation format is as follows: Android users will directly download the installation package, and IOS users will jump to the APP Store.

② E-commerce order

To promote products in Taobao and Tmall stores, you can deeplink to the product page in Taobao and Tmall APP.

③ Brand promotion

Open the designated promotional website, event and other landing pages in the Kuaishou APP.

④ Sales lead collection

Open the Kuaishou website landing page in the Kuaishou APP to help collect sales leads.

Traditional advertising has always been limited to users only being able to see the ads, and it is impossible to complete the tracking and conversion of the ads. Kuaishou's business solution runs through the entire process of advertising demand, user reach, and user conversion.

Advantages of information flow advertising

Smart Kuaishou advertising targeting capabilities

Kuaishou's data management platform has accumulated a massive amount of user data. Based on the target population that advertisers want to reach, it can accurately target advertisements based on basic attributes, interests and hobbies, user environment, etc. Algorithm optimization further helps advertisers find target users.

① Basic attributes

Kuaishou supports accurate positioning of target users based on basic attributes such as age, region, and gender, thereby improving the efficiency of advertising delivery.

② Hobbies

Kuaishou targets users who may be interested in products through user preferences such as APP behavior, Internet celebrity fans, custom groups, and interest video user targeting, thereby increasing click-through rate and conversion rate.

③ User environment

Kuaishou uses the user's device's operating system, system version, device brand, device price, network environment, etc. to accurately target the user's network environment and device status, thereby improving the effectiveness of advertising.

④ Algorithm optimization

The advertising content recommended by Kuaishou is based on an algorithm mechanism that mainly considers the degree of match between the advertisement and the user portrait. It automatically optimizes and improves the cover click-through rate and behavior click-through rate based on the historical performance of the advertisement, and screens out users who are interested in the product.

Precise targeting of information flow advertising

How does Kuaishou charge for information flow advertising?

Kuaishou provides two billing modes: CPM and CPC, and provides different target options with exposure number, click number, behavioral click number, download completion number (exclusive for Android download advertisers), and activation number (exclusive for advertisers who send back activation data) as optimization targets.

① Take the number of exposures as the optimization goal

The optimization goal is to obtain as many exposures as possible, which is suitable for brand advertisers. Bidding is used for placement and is charged based on CPM (cost per thousand impressions), starting from RMB 20 on iOS and RMB 15 on Android.

② Optimize the number of clicks

The optimization goal is to obtain as many cover clicks as possible, which is suitable for performance advertisers. Bidding is used and the fee is calculated based on CPC (cost per click), starting from RMB 0.1 for Android and RMB 0.2 for IOS.

③ Take behavioral click count as optimization goal

The optimization goal is to achieve the expected target behavior click cost as much as possible, which is suitable for performance advertisers. Bidding is used for advertising and is charged on a CPC (cost per click) basis. The algorithm automatically helps advertisers to bid and select the optimal target audience, ultimately achieving a behavioral click cost close to the target value set by the advertiser.

④Use the number of completed downloads as the optimization goal (only for Android download advertisers)

The optimization goal is to achieve the expected target download completion cost as much as possible, which is suitable for Android download performance advertisers. Bidding is used for delivery and is charged on a CPC (cost per click) basis. The algorithm automatically helps advertisers to bid and select the optimal target audience, ultimately achieving a download completion cost close to the target value set by the advertiser.

⑤Use activation number as optimization goal (only for advertisers who send activation data back to Kuaishou)

The optimization goal is to achieve the expected activation cost as much as possible. It is suitable for advertisers who accurately send activation data back to Kuaishou. Bidding is used for placement and is charged on a CPC (cost per click) basis. The algorithm automatically helps advertisers to bid and select the optimal target audience, ultimately achieving an activation cost close to the target value set by the advertiser.

Author: Network

Source: Internet