Are you troubled by malicious clicks? Teach you 3 tricks to easily block malicious clicks!

I chatted with the girl from the bidding department this morning. She told me a very annoying thing: her bidding ad was maliciously clicked by a competitor again. The editor of Baidu bidding hosting also hates malicious clicks, not to mention the bidding girls, because it will reduce the return on investment of our investment account. But it is like a small advertisement posted on our doorstep. Although it is annoying, it cannot be completely solved...

In order to help everyone, today we will talk about how to identify malicious clicks and block malicious clicks. Everyone, listen carefully.

Determine malicious clicks

If we want to block malicious clicks, we must first know how to determine whether our bidding account has encountered malicious clicks. Generally speaking, we can make judgments based on IP, keywords and visitor identification codes, and these data can be viewed in Baidu Statistics.

IP judgment

What is IP is like the phone number in every mobile phone.

Generally speaking, most of the users brought by bidding are strangers. If the following situation occurs multiple times with the same IP, we can basically conclude that it is a malicious click from a competitor, and thus conduct targeted blocking.

Multiple visits from the same IP in a short period of time

Multiple clicks from similar IP addresses

Before users make a conversion, they will collect information, which means that their needs, motivations, and goals are constantly changing, which means that keywords are also constantly changing.

Therefore, when a keyword is clicked multiple times within a certain period of time, it can be basically determined that they are malicious clicks from competitors, and thus it can be controlled by limiting prices, etc.

Visitor identification code determination

The visitor identification code is a browser-based tag, a string of symbols that uniquely identifies the visitor, similar to a visitor ID card.

When we use the same computer and two different browsers to visit the same web page, our visitor identification code will also change. It can be said that the visitor identification code has a great relationship with browser cookies.

If you find that the same visitor identification code is frequently viewed within a short period of time, you can basically conclude that it is a malicious click from a competitor, and you can consider blocking the identification code so that the advertisement will no longer be displayed to this netizen.

Block malicious clicks

Now that we understand how to identify malicious clicks, let’s continue to talk about “how to block malicious clicks” to reduce costs.

1. Shield visitors by adding Shangdun

Generally, we set the blocking target at a frequency of 3 visits in 15 minutes, 4 visits in 1 hour, and 5 visits in 6 hours. If your malicious clicks are very serious, you can also set all times to automatically block after 3 visits.

2. Shield by manually adding IP and IP segment

I have to complain a bit, the number of blocked IPs is 200, and the number of advanced IP segment blocked is 3. There are dozens of IP segments at a glance, which is simply not enough. I would like to ask Baidu to increase the number of IP blocks, especially the number of blocked IP segments.

3. Baidu Statistics blocks visitor identification codes

In addition to blocking IP in Shangdun, you can also block visitor identification codes in Baidu Statistics.

4. Avoid keywords and time periods

If we find keywords with concentrated malicious clicks, we can reduce the price or suspend processing. If you are afraid that you may be matched by other keywords, you can conduct a precise search for this keyword.

Malicious clicks also have costs, so they won’t be available 24 hours a day. We can stop promoting during periods when malicious clicks are very severe, or reduce the price of the promotion.

In short, although there is no way to completely block malicious clicks, people are always smarter than machines. When this happens, we can use some methods to effectively avoid it.

If your bidding account has a high bounce rate problem, but it is not caused by malicious clicks. It is very likely that your landing page marketing effect is poor. You can add our assistant’s WeChat to consult some landing page optimization techniques.