Learn how to master the fan economy from Luoji Siwei, Xiaomi, Guo Jingming and Han Han!

The total box office of Tiny Times 1 to 3 is nearly 1.3 billion, which seems incredible to many people. Guo Jingming was able to completely mobilize the enthusiasm of fans before the filming of the movie even started, as if he was treating the promotion and marketing of the movie as another movie. Every time it is released, it triggers fans to forward it crazily.

The traditional three parts of film marketing: posters, trailers, and TV commercials have gradually become supporting roles. In this era of universal film marketing, not only directors and actors vigorously promote films, but also singers, e-commerce companies, Internet companies, TV stations, and data companies have participated, creating many box office miracles in the film industry.

In recent years, countless stars have transformed themselves into film directors, including actors, singers, and writers. This seems to have become a major trend in the entertainment industry. What's more important is that the debut films they directed all have good box office. I think the biggest contribution to the box office is that they took advantage of the fan economy in the Internet era. Let's take a look at the box office results of new directors in recent years and the number of their Weibo fans.

From the comparison of the data in the table, we can feel that the number of Weibo fans of the star director himself is actually closely related to the box office. In addition to the quality assurance of the film, it all comes down to who has better fans and marketing technology.

Guo Jingming’s film promotion and marketing is like treating it as another movie!

The total box office of Tiny Times 1 to 3 is nearly 1.3 billion, which seems incredible to many people. He was able to completely mobilize the enthusiasm of fans before the filming of the movie even started, as if he was treating the promotion and marketing of the movie as another movie, with smart design, beautiful script, accurate rhythm, and every release triggers crazy forwarding by fans.

Maybe everyone thinks that Guo Jingming has used the same marketing methods from Tiny Times 1 to Tiny Times 3, so fans should be tired by the fourth part. But you never know how good Guo Jingming's methods are. Tiny Times 4 and Jue Ji are promoted together, and the high-value cast makes people want to pay attention. This trick is also amazing. Only two months of promotion on Weibo has whetted people's appetite. Shang Daojun also wants to go to the cinema to see it. No reason, this is a world where looks matter.

Xiao Si's Weibo marketing methods are as exciting as the content of the movie

The movies Tiny Times 4 and Lord of the Rings have been promoted together since April. After all, Tiny Times has reached the fourth part, and the only materials available are the finalized posters, trailers, specials, and ultimate posters. No matter how amazing they are, it is difficult to mobilize the enthusiasm of fans. So Guo Jingming simply promoted the movie Lord of the Rings, which has not yet started shooting, a year in advance, starting with the cast of the movie to reveal the suspense. Of course, the timing and order of the unveiling were carefully arranged to attract the attention of fans, and the promotion of Tiny Times 4 was inserted in the middle, killing two birds with one stone. Only a genius like him could think of this!

The leading actors of "Jade Dynasty" are slowly revealed one by one, which will whet your appetite and make you unable to stop.

The actors and makeup posters of the two movies were released one after another, which triggered a climax on Weibo.

Finally, he used his ultimate move to play with his fans with ease.

Of course, in addition to Weibo marketing, Guo Jingming also took the actors of Tiny Times 4 to various cities for publicity. Coinciding with the graduation season, colleges and universities have become the main battlefield for publicity. With the right time, place and people, Tiny Times 4 will surely achieve greater success. Guo Jingming successfully transformed from a writer to a director. His marketing methods are worth learning for every star. Now is the Internet age. Stars can no longer be pretentious. Only by truly communicating and interacting with fans can they gain the fans' deep love. Of course, the box office is the best result of their ultimate efforts.