B station promotion and fan-attracting skills

In summer, I believe it is not uncommon for everyone to buy cold drinks. There are many types of drinks, some are bottled, and you need to open the bottle cap in order to drink it. Girls who have boyfriends will start to have trouble unscrewing the bottle cap.

There is nothing wrong with opening bottle caps, but in the hands of people with problems, flowers will grow. Recently, the challenge of opening bottle caps with a roundhouse kick has begun to sweep the world.

The reason is that international action star Jason Statham had a sudden idea and posted a challenge video on Twitter inviting everyone to use the Taekwondo "roundhouse kick" to open the bottle cap of a bottled beverage can.

The difference between people is so huge. Some people can't even unscrew the bottle cap with their hands, while some people have mastered the skills of "opening" the bottle cap with their legs and feet, thus making the "bottle cap challenge" popular. This is another challenge following the charity event "Ice Bucket Challenge". Although it is for entertainment, it inspires celebrities and heroes to show their martial arts. After all, everyone has a competitive spirit.

This attracted many netizens to come and watch the show. Generally speaking, it generated a lot of traffic for users to watch. If we think about it carefully, can we simply move videos to attract traffic? Let’s take Tik Tok as an example:

These challenge videos ranked eighth on the search rankings. Let’s take a look at the corresponding video popularity.

So can we simply attract fans by posting the bottle cap opening challenge of celebrities on Bilibili ?

1. Create a member UP host for Station B

Because of Bilibili's membership protection, you need to answer 100 questions correctly to create a membership, or you can purchase an invitation code online yourself.

You can choose a name that is close to the content of your video. Various bottle cap opening challenge videos and the like

2. Find video material

Collect and repost videos through other platforms, such as Kuaishou, Douyin, Douban, and YouTube. If you need to add a watermark, you can use Video Editor King, and if you need to remove the watermark, you can use Quick. There are many softwares, you can choose the one you are familiar with.

3. Flow Start

This is a common problem. If you want to get the support of the platform, it is very important to start with natural additions. We can choose two methods at the same time:

1. Push yourself

When you first come out and don’t have your own fans or much playback volume, you can invite friends and acquaintances to help like, add coins to collections, etc. The stickiness of friends is relatively high, which can initially create a good image for the platform.

If allowed, you can buy some fans to act as a preliminary start-up, but don't be too exaggerated, about a hundred people will be enough.

2. Video keyword optimization

Most of the users of Bilibili are there to watch the fun, so they can choose at the beginning of the video, the most popular bottle cap opening challenge video on the entire network, the funny mistakes in the bottle cap opening challenge video, come and watch the most popular bottle cap opening video on the entire network, etc. These are the words that B station users pay more attention to. The titles of everyone's videos such as "most popular", "funny", and "watched" can revolve around these to attract traffic.

4. Add “Creation Incentives”

In essence, there is not much difference from the revenue system of other self-media platforms. But it should be noted that not all users can participate. You need to have more than 1,000 followers, or your account has appeared in a video or column with more than 100,000 reads, clicks and views to participate.

The Bilibili platform has a mechanism that includes "creative incentives". If your video needs incentives, it will be placed in a prominent position. If the number of views is good, your video content will be continuously displayed more and more, thus forming a virtuous circle.

I also need to keep updating videos, 2 or 3 videos a week to accumulate fans.

Additional content:

There are many ways to monetize. Creative incentives are one of the advertising fees. You can also accept advertising from advertisers. If you have time, you can direct traffic to Weibo, official accounts, WeChat, etc. You can also choose to buy some celebrity-related products, the same clothes, etc. Generally speaking, there are many ways to monetize, but the prerequisite for everything is that you have a certain number of fans before you can study them.

Summarize

Although we don’t know how long the challenge videos can continue, we have accumulated some fans through the early stage. With this huge foundation, we can change the style of the videos and continue to make money by reposting videos. No matter what, whether a project can make money depends on personal effort.

Author: Unknown Fisherman

Source: Unknown Fisherman