WeChat public account operation, several mutual promotion methods, you must know!
| Fans are the key to judging the value of a media account. The same is true for WeChat official accounts. Many friends asked me: "How do WeChat official accounts promote each other, and what are the specific methods?" In order to help everyone solve these doubts, today I will talk about how to promote each other's official accounts and what methods can be used. Mutual promotion is a way of playing on Weibo, but it is said to be quite effective! It is also the best and fastest method. The effect of mutual promotion on WeChat is far better than that on Weibo. After you have 1,000 fans, start looking for people to work with and promote your content. Every time the results are good, you will gain hundreds of fans. Therefore, it is also important to cooperate and promote each other on WeChat. But it is important to remember that you should be cautious about the number of times you promote the same partner, as it is easy to get into trouble if you are not careful. When cooperating with a partner, you should also judge his creditworthiness. 1. The article is not mutually recommended This is the method most people use to promote each other. They recommend each other's public accounts at the end of the article. After reading the content, fans will see these recommendations. They can long press to copy and follow them. This method is also very effective. And it will not have much impact on losing fans, and from an operational point of view, there is no need to shout for cooperation everywhere every day. Just find a few long-term partners, and the number of mutual recommendations should be controlled within 5. Too many will not be effective. On the whole, the articles are not promoted by each other, the effect is good, the operation is simple, and the impact of losing fans is small. 2. Collaboration and promotion of pictures and texts Direct mutual promotion through multiple pictures and texts is the most effective and direct way to achieve the best results. The number of pictures and texts should not exceed 1+3 (including the mutual promotion). Needless to say, the mutual promotion effect is directly presented to the user. However, the impact on fans is relatively large. Your fans follow you mainly to see your content. It’s okay to post an advertisement occasionally or promote each other, but if you post them for a long time, it will inevitably affect the fan experience and the loss of fans may be quite serious, which may directly lead to a loss that outweighs the gain. Of course, if your interactive tweets are well written, it will alleviate the problem of losing followers to a certain extent. In terms of operation, it is more tiring to promote each other through pictures and texts. I often see people promoting each other through pictures and texts in the group. They have to call people to form a team every day, which is very tiring. In general, the effect is good, but the operation is complicated and there is a certain degree of powder loss. 3. Read the original article and recommend it to others Read the original text and promote each other, which means adding the original text link when editing the material, and replacing the original text link with the link of the mutual promotion object. Of course, only one link can be written here, so many people form groups to promote each other, and each person promotes one link. This link has everyone's public account to choose from. After reading the article, fans will see a reminder to read the original text. After clicking, they will be taken to the recommended place to follow. Overall, after all, it is the least conspicuous place in the entire article, so the click-through rate is small, but if there are many people promoting each other, it is actually very considerable, especially if there are groups promoting each other. Because this operation is not troublesome, the overall effect is also good. This method of mutual promotion is also very popular at present. The effect is average, but the number of groups is large, the operation is simple, and the impact of losing fans is small. 4. Automatically send messages to promote each other When a fan follows your official account, a message will be automatically sent to the user. This place can also be used for mutual promotion, but the effect can be imagined. Originally, this fan is also a new fan, and we are recommending other official accounts to him. It can be seen how much acceptance he will have. And after this new fan becomes your old fan, he or she will only see that mutual promotion. Therefore, this kind of mutual promotion is not effective and is not recommended. 5. Customized menu guides mutual promotion Authenticated subscription accounts and service accounts have custom interface permissions, and there will be a custom menu after activation. Add a follow page to the custom menu, and users can click on it to be directed to the follow page of the public account that you recommend. The prerequisite for this mutual promotion method is that you must have a WeChat custom menu activated, and the other party must also have it. I can’t really say what the specific effect is, but if you have the conditions, you can try it. |
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