Don’t say that APP promotion is difficult, that’s because you haven’t grasped the point at all!

Last week, a good friend complained to me, "This job is impossible to do. App promotion has really entered the red ocean era. It's too difficult. Even if you have money, it's hard to promote it well, not to mention that our superiors don't give us any budget at all." I couldn’t help but wonder, is this really the case? Has APP promotion really fallen into the red ocean era? Is promotion really that difficult? Is it impossible to make a comeback due to insufficient budget? Or have you simply not put in enough effort to promote it?

I believe that every APP operator has seen many promotion methods and made many attempts, but it seems that there is no effect, so they just give up. Then they keep trying again and again, but still can’t figure out the reason. They still don’t know which link went wrong and can’t find the reason. Don’t say that these promotion methods don’t work and they are not suitable. Here, I don’t want to say much about the promotion channels and how to promote. I just want to tell you how to do the promotion well with heart from the three words “think”, “find” and “do”.

“Think”, what does it mean to think? A deeper level of “thinking” is “pondering”. Here, I hope that every operator will think too much, and then think deeply. You have seen a lot and understand a lot, but you just don’t “think too much”, so naturally you won’t get better promotion results. You have read a lot, but they are all other people's experiences. Although other people's experiences are important and worth learning from, the Internet is unpredictable and the times are constantly updating. The only way is to turn the experiences of predecessors into something suitable for yourself. Think more about how to tap into niche markets, how to operate products well, what free promotion channels you can have if your budget is insufficient, how to lay out the channels, how to write soft articles... Think about why others can achieve good results with the same method but yours is not. In short, you must think more, think and summarize comprehensively, and summarize a set of promotion methods that are suitable for your different periods.

Since you have thought so much, the thinking process will more or less make you think of applicable promotion methods. Once you think about it, you must "find" and try to find various channels, integrate channels, analyze the pros and cons, and increase user contact points. Even if the budget is insufficient, you can still find various free promotion channels and free resources. Channels are relatively easy to find, after all, it’s the same channels that come and go, but not every channel’s resources are suitable for your APP. For example, if you are organizing a prize-giving event for downloading an APP, you will need to jointly promote it with software stores to get more downloads. Generally, software stores have similar activities to participate in. Software stores like App Store, Xiaomi App Store , Gionee Software Store, Baidu Mobile Assistant , etc. all have special lottery activity sections. Vipshop, Baidu and other apps often work with Gionee Software Store to organize prize-giving events for app downloads, which bring in tens of thousands of visitors each time. The promotion cost is low and the effect is good. Of course, I personally think that event-based promotion is more suitable for newly launched apps.

“Knowledge gained from books is shallow; one must practice to truly understand.” It is naturally useful that you have thought a lot, searched a lot, and understood a lot, but most of it is just talk on paper without putting it into practice and summarizing the results. It is of course useless to just stay at the level of "thinking" and "searching". If you think about it, you have to do it and build channels comprehensively, including social channels, software store channels...all kinds of channels you can think of. Don’t ever say things like “These channels seem to be useless, it’s a waste of time and effort to set them up”. Feelings are just personal reflections in your brain, so don't talk about feelings. You have to do what you think and find and get effective feedback before you are qualified to say these words. After the promotion, no matter what the effect is, you must summarize it, summarize the reasons for the good or bad results, analyze which areas are good and which are poor, communicate more to find reasons and methods, I believe you can always do a good job in promotion, and the product operation results will inevitably prosper.

For those who are proactive and dedicated, there will never be a red ocean era for APP promotion. In short, you must "think more, look more, and do more", and don't be lazy! Believe that you will always think of a way and find a channel, and promotion will naturally be successful. Although the road to APP promotion is difficult, there are too many unknowns worth exploring, and there are infinite possibilities waiting for you to create.