September marketing hotspot calendar, recommended to save!

August is about to pass

We are about to usher in the golden autumn of September

Don’t know the marketing hot spots in September?

Then you are out!

text:

September 1st, the start of the school year

Keywords: students, opening of school, enrollment

Recommended: lucky draw, group buying, support, bargaining, unpacking gift boxes, voting, answering questions

The first day of September is like the big disaster horror film "Back to School" for all students. Major brands can take this opportunity to conduct promotions: stationery brands can launch some stationery gift packages based on the start of school, and food brands can also launch back-to-school gift packages suitable for students.

Leverage angle:

1. Stimulate user consumption through back-to-school season activities: Use the back-to-school season as a gimmick to offer benefits, and achieve good activity results by bringing in new customers through old customers, such as group buying and support.

That is, if users bring more people to buy ginseng in groups, they can enjoy low price discounts. Price marketing helps companies acquire customers at low cost, and "discounts" motivate users and expand the effectiveness of event communication.

2. Attract users with back-to-school gift packages, and attract user attention through methods such as raffles and gift box openings, so as to attract new fans, maintain old fans and achieve user retention.

Morning Light

September 7 Egret

Keywords: weather, customs, food, health…

Leverage angle:

1. Create a solar term atmosphere through H5 cards, posters, fun quizzes, etc.

2. Take customs as a creative point, or you can create posters leveraging the changes in natural scenery during the White Dew season, such as wearing more clothes when the temperature drops.

Examples:

Tmall New Media

Luzhou Laojiao

ThinkPad

Jiayuan.com

September 10th Teachers' Day

Keywords: teachers, gratitude, classroom

Suitable categories: Education industry

Recommended: endorsement posters, voting, fun quizzes

Taking advantage of the hot topic of Teachers' Day is a very good opportunity to show brand warmth and enhance brand image. All brands will not miss it. Teachers' Day marketing can focus on "gratitude" to teachers, and can also evoke everyone's memories of teachers and their student days. Pictures, posters and other publicity can create scenes of teachers' lectures.

Leverage angle:

1. Create a festive atmosphere and promote people's independent dissemination through H5 greeting cards, posters, fun quizzes, mini-games, etc.

2. Activities such as selecting the most beautiful teachers and sending messages to them.

3. Take gratitude to teachers as the topic and hold a big promotion on Teachers' Day. The methods of activities that can be used include bargaining, support, group buying, lucky draws, flash sales, etc. to stimulate user consumption.

Examples:

Lexus

September 21 Mid-Autumn Festival

Keywords: Mid-Autumn Festival, reunion, mooncakes

Suitable categories: All categories

Recommended: Mini games, lucky draws, voting, group buying, bargaining

The Mid-Autumn Festival is of great significance to the Chinese people. Major businesses can seize this opportunity and use e-commerce promotional methods, such as discounts, flash sales, group buying and price cuts, and assisted distribution, to increase sales.

Leverage angle:

1. Create a festive atmosphere: When businesses send greeting cards to users, they can also do some corporate publicity to increase corporate visibility.

2. Organize a voting activity, such as "Vote for your favorite mooncake", and the top few winners will be rewarded.

3. With the help of game marketing, combining games with products can make it easier to achieve brand exposure, such as "Practice with Mooncakes" and "Light up the Blessing Lanterns".

4. You can use raffles, group buying, bargaining, flash sales and other preferential means to discover potential customers and stimulate user consumption.

Examples:

Liu Kanshan

Suning.com

Gome

Tencent Animation

September 23 Autumnal Equinox

Keywords: Autumnal Equinox

Suitable categories: All categories

Recommended: group buying, support, H5

When the autumnal equinox comes, the temperature gradually drops, and H5 can be used to carry out a wave of popular science and publicity for the festival. Major businesses can also seize the tail end of summer and launch some promotional activities.

Leverage angle:

1. Gift upon opening the screen: guide users to participate in marketing activities and increase the order promotion rate.

2. Take advantage of this opportunity to carry out marketing activities: As the temperature gradually drops, some clothing and luggage merchants have begun to launch new autumn styles and clear out summer styles as a means of marketing activities.

3. Coupon gift package: Users can receive or purchase multiple coupons for the entire gift package at one time, effectively helping merchants increase repurchase rates.

Examples:

Erie

Wuliangye

Jiang Xiaobai

Pechoin

In summary, major businesses can focus on the start of the school season, Teachers' Day, Mid-Autumn Festival, and Autumn Festival, combine the characteristics of their own products, carry out marketing activities, and stimulate user consumption.