SEO website optimization, do you pay attention to the website information architecture?

In the daily work of SEO, if someone talks about SEO website optimization, most of them will only focus on the URL structure itself. If you have experience working on large websites, especially e-commerce sites, you will find that the website information architecture is actually more important. As for the URL structure, it is often confused by SEO newcomers. In fact, it is somewhat different from the website information architecture.

So, when it comes to SEO website optimization, how should we pay attention to the website information architecture?

Based on our previous experience in website structure design, Batman IT believes that we will interpret it through the following content:

1. Difference

① URL structure The so-called URL structure mainly refers to the URL path we commonly use, but without much consideration, the specific relationship between each URL is commonly manifested as:

/Homepage/Category/Product/TAG Page/ Usually, they are randomly configured according to a simple logical hierarchy.

② Information Architecture

The website's information architecture emphasizes the relationship between the homepage, categories, products, and TAG pages, as well as a specific logical order, such as:
1) How to sort the relevant URLs in the website SEO navigation.

2) How many categories and tags should we set, and how should they be related in the navigation?

3) In page navigation, is it necessary to establish a specific correlation between each product?

4) The click depth of the page, is it in the range of 2 clicks, 3 clicks, or more?

2. Build

When building a website information architecture, we usually use the following two aspects as reference indicators:

① URL indexing and crawling

For the SEO URL optimization of early large websites, it has tens of thousands or even hundreds of millions of pages. When building the website information architecture, we need to fully consider the website inclusion status at each page level.

It usually has a priority level and is distributed step by step according to the search volume of specific keywords. For example: the homepage ranks the most competitive words, followed by categories, and TAG ranks in the long tail.

At the same time, you also need to consider the interlinking relationships between different product pages.

② The fluidity of site weight. We usually believe that the farther a page is from the homepage, the deeper its click depth is. When the homepage weight is transferred, the page weight obtained is relatively less.

As for SEO website optimization, we also need to consider the distribution of page weight and the flow within the site. Sometimes, we even break the rules and set the product page directly in parallel with the category page.

3. Correction

Correcting the website information architecture is a very complicated task, especially when there are a large number of page levels. You can try to refer to:

① Use SEO software to review page levels and analyze the crawling and inclusion of URLs at different directory levels.

② Analyze the keyword traffic of the entire site. If it is significantly different from the potential total traffic, adjust the page level appropriately.

③ Correct the old incorrect information architecture and standardize it using 301 redirects.

④ Create an appropriate sitemap and sort it according to page priority.

Summary: For SEO website optimization, in theory we should pay more attention to the information architecture of the page. At the same time, there are still many details worth noting. The above content is for reference only.

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