Merchants have created mini programs, so how can they promote their mini programs for free?

One day, a "Jump Jump" applet appeared on the WeChat login interface, and since then, WeChat applet has "jumped" into our world. Today, most businesses have seen the business opportunities contained in WeChat applet and have created their own applet, but few users use it. The main reason is that these businesses do not know how to use and promote their own applet. If the applet is fully functional and convenient, then promoting the applet will bring unprecedented leaps in your business.

Merchants have created mini programs, so how can they promote their mini programs for free?

1. Keyword rankings for WeChat searches

Just like Taobao or Baidu, WeChat also has its own search engine. Search is still one of the basic and convenient ways to attract traffic. The search ranking is not only related to the name, description, online time, number of users, and the comprehensive functions of the mini program itself, but keywords are also one of the important factors in all search engine rankings. Therefore, a name that can be associated with the product function, is easy to remember, and can also be clearly distinguished from competitors is naturally a prerequisite for the success of the mini program.

2. Nearby Mini Programs

People can easily see the column of nearby mini programs on the first interface of the mini program, which will automatically display the mini programs in the surrounding area and can be divided into certain categories to a certain extent. They can be promoted for free in this interface and can quickly convert potential customers around them. At the same time, distant customers can also find your mini program in the category of nearby mini programs.

3. Public account promotion

When you create your own official account, you can send some soft-article promotions about your industry, or some tips on life, your own views on recent hot topics, etc. At the same time, you can insert some mini-program QR codes in the recommendations at the end of the article. This will allow fans who already follow your official account to purchase your products more conveniently and quickly, or to use the services provided in the mini-program conveniently. Or cooperate with public account platforms in other related industries, recommend the mini program at the same time as the product, and realize the conversion of targeted traffic.

4. Social sharing

Nowadays, almost every merchant will establish a customer communication and feedback group. This group can not only accept customer feedback, but also serve as a small merchant information publishing platform. Naturally, the mini program as an expansion platform for merchants can also be shared in the community. For example, some group buying platforms in the past often did not have a normal shopping form, and activity information was only in text form. There was no systematic information delivery and purchasing system, and it was just speaking within the group. This was not only inefficient, but also very difficult to communicate. If a systematic mini program was shared in the group, the customer experience would not only be very convenient but also the customer conversion rate would be very high.

As an APP with huge traffic, WeChat naturally has a very attractive potential customer base. If you can promote your own APP efficiently, you will quickly stand out among your peers.