Xinyi SEO Training: What are the common ways to obtain external links?

SEOers who are engaged in website optimization work are all aware of the saying "content is king, external links are queen". This is the essence of traditional SEO optimization thinking. At the same time, it also shows that both "content" and "external links" are indispensable for a website.

What are the common ways to obtain external links?

With the innovation of search engine algorithms, from the perspective of SEO optimization today, the status of "content" has surpassed the importance of "external links". A good site with good "content" is equivalent to having a complete soul. Good things do not matter how much they are, but how "fine" they are. I want to emphasize this point here: when search engines judge a site, they do not mainly look at the amount of content, but more importantly, the quality of the content. If the quality is high, it will naturally be given a good weight. Therefore, I would like to take this opportunity to appeal here: If you are still using the previous method of building external links, then you must make some changes and reconsider your external link building plan. Don’t just demand a certain number of external links every day, but successfully publish a certain number of high-quality external links every day and reject junk external links.

The reason for this is that the old method of building external links focused on quantity and ignored quality, but now Baidu pays more attention to quality. Links with low quality are judged as spam links by Baidu. When spam links accumulate to a certain level, they will not only not help the website, but will affect Baidu's impression of the website. In serious cases, it may even be identified as a spam website.

First, blog soft article external links

Why is Weibo so popular now? There is always a reason behind its popularity! However, the weight of the external links of blogs is very high. I think everyone who does SEO optimization agrees with this! The most important thing is that as long as your blog is updated frequently, spiders will continue to crawl it, which not only increases the external links of the website, but also directly obtains traffic! Remember, apply for 3-5 blogs and update some original stuff in them frequently.

Second, friendly link exchange

Although everyone knows this method, but not many people really do a good job in SEO optimization! The commonplace problem is also the most easily overlooked problem. For the details of exchanging links, you can check some related articles on the Internet! In short, this method is absolutely practical!

Third, forum external link promotion

This is actually very simple. Just search Baidu for webmaster forums, or forums related to your website industry, and post some ads that are not too advertising-like. This will increase external links and also gain traffic!

Fourth, soft article external link promotion

No matter what type of website you make, you can always find a place suitable for you to publish SEO optimization soft articles! For example, if you make games, you can submit game soft articles to all game media! Similarly, there are some more popular media, such as A5, where you can publish some experience and share with everyone! It is your original work and your external link, which can improve your writing skills and help others!

Fifth, increase external links from Q&A, Tieba, iAsk, etc.