These 20 popular topics generate multiple articles with more than 100,000 views every year.

One of the most important and difficult tasks for every editor is to follow hot topics. In fact, there are some hot topics that reappear every year, and have several angles of approach that have been verified by a large readership, and they are always popular. If you master these hot spots and entry angles, you can save a lot of time and energy.

There are also rules to follow when looking for these angles. For example, we can count the word frequencies of titles throughout the year and filter out hot words. However, it is difficult to accomplish this on your own. At this time, you can use some statistical tools .

For example, “ Xinbang ” once counted and screened the titles of 3.973 million original content in 2016 and summarized 134 hot topics.

I have listed these 134 hot topics, eliminated words that are difficult to reproduce and belong to special industries, merged words with similar meanings, summarized 20 types of hot topics that can be reused, and listed the most read angles in each type of hot topic for your reference. I hope it can save you time when you are planning your topic.

Festival Hot Spots

1. Spring Festival Gala

When it comes to popular articles, they rarely talk about the broad concept of "Spring Festival Gala", but instead focus on topical, controversial, and specific characters in the Spring Festival Gala. For example:

1) Programs, stars and feelings

In the Spring Festival Gala of the Year of the Monkey, the hot words are of course related to "monkey". Journey to the West and Liu Xiao Ling Tong have accompanied many people growing up and are in themselves very attractive nostalgic topics. Coupled with the fact that "CCTV rejected Liu Xiao Ling Tong", it is easy to evoke people's emotions.

✎Example 01 "CCTV Spring Festival Gala rejected Liu Xiao Ling Tong, but the Monkey King's reappearance made countless people cry..."

2) Programs, stars and advertisements

The Spring Festival has always been a good time to promote brands. All kinds of fancy advertisements test both creativity and strength. For example, every Spring Festival, Pepsi has a series of commercials with the theme of "Bring the Joy Home". The protagonist of the advertisement in the Year of the Monkey is Lu Xiao Ling Tong, and the protagonist of the advertisement in the Year of the Rooster is the actors of "Home with Kids".

✎Example 02: "Since Liu Xiao Ling Tong was not invited to the Spring Festival Gala, Pepsi actually released an ad that made Chinese people cry"

3) Complain about core events

When it comes to the Spring Festival Gala, the attitude that attracts a lot of attention is not praise, but complaints. If you complain about the new things in the Spring Festival Gala, it will not only occupy the "complaint" space, but also attract people's curiosity about the "new things".

✎Example 03 "I thought the Fuwa was the limit, but I didn't expect this year's Spring Festival Gala mascot to be uglier than ever..."

2. World Book Day

April 23rd every year. Topics such as "reading" and "education" cover a wide audience, and many topics can be derived from them, such as the role and mentality of reading, educational equity, family education, personal growth, etc.

✎Example 04 "Real education is about relying on one's father"

3. Mooncakes

During the Mid-Autumn Festival, the hottest thing is not the relatively abstract "Mid-Autumn Festival", but something specific, "moon cakes". The specific topics include the following directions:

1) Expose negative details

In an atmosphere where everyone is sending mooncakes, exposing negative information can easily catch attention. In terms of form, readers are becoming more rational and less credulous, so official content with video materials is easier to spread.

✎Example 05 "The boss of the Guangdong mooncake factory was arrested. Do you dare to eat such mooncakes?" I vomited my overnight meal after watching it! 》

2) Inventory of activity creativity

On social media , advertisements with good communication effects often have a strong sense of topicality. Integrating these types of advertisements together will have a better overall communication effect.

✎Example 06 "If mooncakes are made like this, half of the mooncake manufacturers will be unemployed"

3) Emotions in response to the situation

Common emotions that Chinese people have towards festivals, such as longing, nostalgia, and reunion. If you use text, you need strong writing skills, otherwise it will be difficult to bring readers into the mood. On the contrary, audio and video are more efficient.

✎Example 07 "A song <Come Back> calls out affectionately, it's Mid-Autumn Festival, no matter how far away you are, you must go home..."

In addition, there are various e-commerce soft articles, which I will not explain in detail.

4. National Day Golden Week

The core topic is play.

1) Combine with general topics

General topics, such as emotions, overtime, etc. The theme of the holiday is rest, and readers are not very interested in rational and practical articles. Sentimental and emotional articles are more attractive.

✎Example 08 "Traveling with friends reveals a person's character"

2) Problem Solving

Regarding travel-related issues, where to go , what to do, how to play, etc.

✎Example 09: "Good food, fun and close to home, this may be the most cost-effective family travel destination during the National Day holiday"

5. Christmas

The key words are mainly "Christmas", "Santa Claus" and "Christmas".

1) Holiday decoration tips

It mainly meets the needs of readers born in the 1980s and married people.

✎Example 10 "Decorate your home for Christmas | Tips you don't know"

2) Commercial activities

Promote discounts, Christmas specials, etc.

✎Example 11 "This is a Christmas cup with a routine! There are also sweet Easter eggs! 》

3) Entertainment

Including humorous jokes, Christmas songs, chicken soup articles, etc.

✎Example 12 "Children cannot celebrate Christmas, especially Chinese babies! 》

4) Related knowledge

During the holidays, it is not appropriate to use overly rational or abstract content. Even if it is related knowledge, it should be mainly entertaining, such as analyzing holiday shopping data, celebrity New Year speeches, and answering questions.

✎Example 13: "During the year-end shopping season, you need to do these homework to save your wallet! 》

5) Identity Discussion

Divided into two categories, work identity and life identity, Christmas and these identities are combined to form the topic.

✎Example 14 "If I don't give my girlfriend a gift on Christmas, are we waiting for a breakup?" 》(Life Identity)

✎Example 15: 12 Christmas common sense things that party members should know. Don’t make mistakes carelessly! 》(Work Status)

6. Father’s Day

3rd Sunday in June. Father's Day, Mother's Day , Double Ninth Festival, these festivals related to the elders, the theme is gratitude, the specific angles are:

1) Emotion-based

It mainly emphasizes the father's status and directly expresses feelings towards the father.

✎Example 16 "Father's Day, a love letter to Dad! 》

2) Story-based

Recall various stories and details about your father, and express your emotions at the end.

✎Example 17 “Dad said: Wear seat belts and condoms! 》

The above methods are also applicable to other festivals.

Identity role hot spots

7. Top Scorer in College Entrance Examination

The topic of "top scorer in the college entrance examination" has two characteristics. One is the "top scorer" halo that they have, which is as attractive as the halo of a star during the period after the college entrance examination.

Second, we have all experienced the college entrance examination. Most of the top scorers in the college entrance examination have similar life conditions to ours. Their inspirational stories of success can easily bring up our emotions or memories. Therefore, the top scorer in the college entrance examination is always a hot topic.

1) Discuss social issues

The top scorers succeeded, but what about the others? What will happen to the education and life of ordinary people like us?

✎Example 18 "Without exams, what else can poor people strive for? (A good and in-depth article)》

2) Conflicts between universities

Conflicts and contradictions are always more exciting than bland narratives, especially conflicts between prestigious schools. These not only attract the attention of parents of students from prestigious schools, but also satisfy the "watch the fun" mentality of ordinary readers.

✎Example 19 "We have watched the fierce battle between Tsinghua University and Peking University year after year. This is called love-hate relationship!" 》

Regular celebrity participation in activities is so common that I won’t go into details.

8. Party Members

The political hot spots in July every year are both red and positive, and the popular articles mainly review history and important figures.

✎Example 20 "The Legend of Qiao Family Courtyard: 24-word "Six Prohibitions" Family Rules, Making Shanxi Merchants the Leaders for 200 Years"

9. Teacher

1) Recalling tradition or personal experience

Whether humorous or serious, the key is that the emotions are real, so that the readers can be moved.

✎Example 21 "I am convinced by the " weird talk " of teachers in various subjects in those years"

2) Combine with current popular topics

Including popular movies and TV series, social topics, etc.

✎Example 22: "If you understand "A Little Separation", you will understand the anxiety of the Chinese middle class"

10. Freshman

This type of topic covers not only freshmen, but also parents and college students of all grades.

1) Freshman Strategy

Although the content is repeated every year, it is novel and practical for freshmen, and is often combined with business activities.

✎Example 23: "Things that seniors don't want to tell you..." This is an advertisement for Ele.me , combining a freshman guide and "Ele.me" services.

2) Humorous Stories

Humorous stories that are widely circulated are often short and quick to read, so they are often presented in the form of cartoon explanations, comparison charts, etc.

✎Example 24 "I contracted so many "diseases" after going to college"

3) Discuss relevant figures in conjunction with freshman activities

Specifically, there are university teachers, military training instructors, campus romances, etc.

✎Example 25 "Never scold the instructor"

11. Single

This is a topic that runs almost throughout the year, and is most popular in November.

1) Celebrities show affection

This type of topic is both "dog abuse" and gossip, usually introducing multiple celebrities at once, with more pictures and less text.

✎Example 26 "Liu Qingyun buys groceries, Chen Jianbin writes poetry, let's take a look at the top 10 players in your circle showing off their affection"

2) Personal Growth

This topic solves the problem of "what to do when single", and it is mainly chicken soup for the soul (there is nothing wrong with this, "chicken soup" is a necessity).

✎Example 27 "Enriching yourself is the top priority during the single stage"

3) Complaining and self-deprecating

It is very topical and spreadable. Many single college students not only make fun of themselves, but also like to forward it.

✎Example 28 "One sentence proves that you have been single for a long, long time"

Hot topics in life

12. WeChat Red Packet

WeChat red envelopes are used frequently and are closely related to daily life. They are especially popular during the Spring Festival.

1) Red Envelope Activities

During the Spring Festival, merchants and official accounts collaborated to conduct red envelope activities in H5 format to promote their brands.

✎Example 29 "BMW + Yitiao , sending out 1 million cash red envelopes, come and grab it! 》

2) Official analysis data

When analyzing, avoid traditional business analysis styles and instead emphasize that the analysis results should be interesting, easy to spread, and able to spark discussion.

✎Example 30 "Interesting data on WeChat red envelopes on New Year's Eve: Guangdong has many wealthy people, and Hunanese and Guangdong people love each other" (published by "WeChat Open Class")

3) Describe your feelings

Regarding the feelings about sending red envelopes and WeChat emoticons, combined with various life scenarios, the stance is clear.

✎Example 31: “This is the lowest behavior in WeChat chat”

4) Activity Guide

In response to major events related to WeChat red envelopes, we launch activity guides to provide substantial help to readers.

✎Example 32 "Fresh out of the oven! Detailed Guide to WeChat Red Packets on New Year's Eve (with timetable) (published by WeChat Open Class)

13. Housing prices and property market

This is a topic of national concern. Every time relevant policies are adjusted, "housing prices" and "property market" become hot.

1) Macro-rational analysis

Experts' analysis is more eye-catching, but we need to pay attention to popular expressions and reduce terminology.

✎Example 33 "Ye Tan: In my opinion, the top ten cities with the most economic prospects in China, see if your hometown is one of them (Part 2)"

2) Professional advice and personal experience

Topics such as "Will house prices rise or fall?" and "Should I buy a house?" are important, but many readers are not clear or sure about them and need professional guidance and other people's experience.

✎Example 34 "With house prices rising so fast, the young people who want to buy a house but haven't bought one yet are always the ones who suffer the most | Financial management topic"

14. Singles’ Day

Most of the popular articles about Double Eleven, no matter how you start, will end up with advertising. There are several entry points:

1) Complaint

The main topics of complaints are "singleness" and "shopping".

✎Example 35 “Don’t forget, the essence of Double Eleven is still Singles’ Day”

✎Example 36 "No need to eat dirt anymore! The ultimate trick to restore your lost money, take it and you’re welcome~》

2) Introduce celebrity stories

The purpose of most celebrity stories is to encourage consumption and attention to “ Tmall Double Eleven Carnival Night”.

✎Example 37 “He is not tall or handsome, nor a prince, but he has spoiled his wife into a queen”

3) Anecdotes

Introduce brand-related anecdotes and promote the brand’s Double Eleven activities.

✎Example 38: "In order to find 'You Who Came From the Stars', he traveled half the world like crazy, but when he couldn't find Professor Do, he simply became a fan who was more handsome than him." This article introduces an outdoor expert and finally leads to the outdoor clothing brand "The North Face".

4) Shopping guide

Including shopping lists, experience-based teaching, exposing the dark side, etc.

✎Example 39 "Promotion | This year's earliest and most authoritative Double 11 list is here! 》

✎Example 40 "The Lessons Learned During the Years of August 18th"

✎Example 41 "Focus | CCTV exposes the four major chaos of "Double Eleven". Have you encountered them? 》

5) Consumption Concept

It is common in emotional and fashion public accounts, which induce and stimulate consumption by conveying consumption concepts.

✎Example 42: "Women should know how to earn money, but they should also know how to spend money"

6) Summary and comments

Analyze data and predict trends, and expand to hot topics such as business, consumption, Jack Ma , Alibaba and JD.com .

✎Example 43 "120.7 billion! 2016 "Double Eleven" ended happily: Jack Ma achieved the "new normal" he wished for, but Alibaba did not achieve a "new breakthrough"

15. Victoria's Secret Angel

This is a topic that appeals to both men and women and is closely related to fashion and beauty businesses.

1) Details revealed

Uncover the details behind the "elegant" and "luxurious" Victoria's Secret Angels, satisfy readers' curiosity and make them feel "so that's it" or "nothing more than that".

✎Example 44: "Besides Victoria's Secret Angels, you can also have this kind of thing"

2) Introducing special characters

For example, the experiences of Chinese Victoria's Secret Angels, the inspirational stories of popular Victoria's Secret Angels, etc.

✎Example 45: "Gigi Hadid, how did this 21-year-old girl evolve from a slightly plump ugly duckling to a Victoria's Secret Angel?" 》

In addition, the complete collection of Victoria's Secret videos can also be provided.

16. Annual

1) Year-end bonus

This is a topic of general concern among people in the workplace. People complain, show off, and discuss it, and some businesses also take the opportunity to organize events.

✎Example 46 "Please collect your year-end bonus: 20 iPhone 7 plus"

2) Annual review

The inventory forms include complaints, summary of insights, and Chinese characters of the year.

✎Example 47 "Annual Game Tucao Conference"

Conferences and events hot topics

17. Two Sessions

Held once every five years in March. The topics discussed at the two sessions have a wide impact, especially real-life topics such as education, medical care, wages, and insurance.

✎Example 48 “Six types of wages are going to increase! 6 types of fees will be reduced! 2016 Two Sessions will change your life in this way

18. Boao Forum for Asia

It is held in March or April every year and lasts for three days. The popular articles mainly focus on politics and economics.

1) Introduction meeting

Introduce a hot topic in the meeting, such as important topics, leaders’ speeches, etc.

✎Example 49 "Original丨The Prime Minister's proposal at Boao shocked Japan and South Korea. There is such a mystery behind it! 》

2) Combine with other hot spots

Combined with the major hot issues occurring in the country during the forum. For example, in March 2016, during the forum, the domestic stock market plummeted, and in conjunction with this hot topic, the following article was published.

✎Example 50 "Finally someone said what the Chinese stock market dared not say (one of the most amazing dialogues in Boao history)"

19. World Internet Conference

It is held once a year in Wuzhen. The Internet is always a hot topic on new media platforms. Regarding Internet conferences, there are several entry points:

1) Describe the meeting details

Although people pay attention to the Internet conference, topics such as IT, big data , and artificial intelligence are too far away and too unfamiliar to most people. On the contrary, details related to ordinary people's daily lives are easier to understand.

✎Example 51: "What did the bigwigs eat at "Wuzhen Night"? The most eye-catching thing was..."

2) Introduce the boss

It mainly focuses on the stories of bigwigs and their corporate industries. The former tells the story of the boss's struggle and gives readers a shot in the arm. The latter introduces their special industries to satisfy readers' curiosity.

✎Example 52 "The Chinese IT tycoon with a net worth of 500 billion: He was once a social gang member, such as "Da Ma Xiao Ma, Qiang Zi, and Pang Ding""

✎Example 53 "My pig is so awesome! One is sold for 110,000, are you scared? 》

3) Showcase your achievements

One article solves a series of problems. This one-stop service improves the "cost-effectiveness" of reading.

✎Example 54 "Fifteen major scientific and technological achievements that will change the world. This conference will affect your and my future life"

20. US presidential election

Once every four years. The status of the United States makes its election the focus of world attention, and it is usually a competition between two electors, which is very dramatic. Often start from the following points:

1) Predictive analytics

The content is often mysterious, exciting and dramatic.

✎Example 55 “ Is Trump in trouble again? Three new hints, the first one is scary! 》

2) Background Story

Introduce relevant knowledge about the general election to Xiaobai.

✎Example 56 "Liang Hongda: The US presidential election is a necessary "farce" for the people to torment politicians"

3) Take advantage of the hot spots

Introduce topics related to the election, such as public speaking skills, political movies, and clothing for formal occasions.

✎Example 57: “This drama is about to make the US president’s face swell up”

4) Election Results

Focus on describing the reactions of the media, the market, the public, etc. to the election results.

✎Example 58 "Trump was elected as the new president of the United States! The global market crash has four major impacts on China.

Final Thoughts

This article provides 20 hotspot types, 53 entry angles, and 58 examples. I don’t know if you have noticed that many of them are related to time, which is also a characteristic of classic topics.

If you think a few more steps, you will find that many of the entry angles are similar, such as the following categories:

1. Humor, complaints, and self-mockery immediately create reading pleasure and stimulate forwarding;

2. Take stock, gain knowledge in one stop, or solve problems, so that readers feel that the article is "worth it";

3. Introduce core characters and key events to satisfy the curiosity of readers;

4. Revealing secret details or secrets, taking advantage of the reader’s fear of the unknown;

5. Provide strategies, professional advice, and personal experience for specific problems to solve small problems;

6. All the above content can be written into commercial soft articles.

Behind these contents are readers' common psychology, such as curiosity, collecting, confusion, fear, pursuit of happiness, etc. These classic topics simply continuously satisfy these psychological characteristics at specific and repetitive time points.

Do you understand?

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @张二狗 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map