Attracting 5.6 million viewers in one hour? Watch Baidu Mobile Assistant play "different live broadcast"

At 9 p.m. on September 5, the first female anchor Liu Wenwen made her debut on Yizhibo . She appeared on the screen fully armed, with not only a Baidu Mobile Assistant sticker with the words "What to do at school" on her chest and a similar poster on the wall behind her, but even the fan, water cup, and mobile phone in her hands were covered with colorful logo stickers.

But completely different from TV dramas and movies that are often criticized or even "abandoned" due to "forced implantation", this live broadcast fully customized by Baidu Mobile Assistant achieved unexpected success - in the one-hour live broadcast, Liu Wenwen achieved an astonishing result of 560,000 people watching the live broadcast at the same time and 5.63 million people watching cumulatively. You know, it is a very good result for the first-line anchors on the Yizhibo platform to reach 50,000 to 100,000 views. Liu Wenwen’s previous highest live broadcast only reached more than 1.2 million views.

More importantly, in addition to frequently interacting with the anchor, the "fans" who watched the live broadcast actually praised the "creativity" of Baidu Mobile Assistant asking the anchor to recommend apps. They used Baidu Mobile Assistant to download and install the various apps she recommended, and even suggested that Baidu Mobile Assistant should invite Liu Wenwen as its spokesperson.

Anchor Liu Wenwen is known as the "Queen of Self-Deprecation" on Yizhibo. She is well-liked by fans for her funny, friendly style and natural looks. Because of her love for traveling, she has broadcast her travel experiences live in dozens of countries in Europe, America, Africa, Australia and Asia. The rich and interesting live content makes her stand out among many anchors who rely on makeup, beauty and filters to make a living. In the previous anchor selection, Baidu Mobile Assistant listed dozens of popular anchors as candidates, but finally chose the most authentic Liu Wenwen. It was because her personality was highly consistent with the theme of this event #What to do at the beginning of school#, which laid the groundwork for the live broadcast to become a hit.

For many fans, it is understandable for anchors to accept advertisements, but most fans will choose to close them when they see the advertisements. However, during the one-hour live broadcast, the number of netizens watching the live broadcast online continued to increase, and the growth rate was very stable. The reason is that Liu Wenwen perfectly combines the most popular topic of "travel" with App recommendations . When talking about high mountain and desert experiences, she recommends the outdoor travel App "Green Field" which is popular among travelers; when talking about the topic of live broadcasting without makeup, she recommends the digital photo processing software Snapseed; when talking about itineraries around the world, she recommends Trip Advisor's official Chinese app Daodao.com; and when talking about food, clothing, housing and transportation during travel, she recommends the mobile accommodation app Keys...

It can be said that under the planning of Baidu Mobile Assistant and Liu Wenwen, all application recommendations are slowly unfolded along with the host's topic, achieving perfect seamlessness and high fit, which is suitable for the audience's taste and will not cause any stiffness or harassment, achieving the goal of "running advertisements that fans love to watch."

In the Internet age, "precision" of advertising is the biggest feature. On the one hand, the typical user group of Baidu Mobile Assistant is male users aged 18-23, mainly college students. On the other hand, college students are also the first group to experience Internet trends. Therefore, the #What to do at the beginning of school# idea planned by Baidu Mobile Assistant takes freshmen as the entry point and target group, and then uses the "senior sister" anchor to recommend down-to-earth and trendy apps such as travel, food, and fashion, to simply and efficiently convey the most effective information to the target group, truly maximizing the efficiency of budget investment.