How to write a hot topic title? Share 5 tips!

Hot topic titles have always been one of the more important ones in title writing, because there have always been many cases where hot topics have been utilized to make platforms or products popular overnight. This further highlights the importance of hot topics, so today I would like to share some of my personal thoughts in this regard, hoping that it will be helpful.

First, let’s sort out the writing ideas: use the latest content, or renovate old content, and this content must be something that everyone knows and is interested in.

What does it mean? First of all, there must be an IP among them. This IP can be a little clever, such as an image that everyone knows. For example, when you are writing an entertainment article, you can compare whether Fan Bingbing or Yang Mi is more popular. This is an iconic IP.

When your title has these IPs, it will bring good traffic to the article. So when writing a hot title, IP is an important factor. Here are 5 ways to write hot titles using IP.

1. Views or opinions on relationships with relatives and friends

Continuing with the example above, when you want to write about whether Fan Bingbing or Yang Mi is more popular, you can use these character IPs to find the corresponding events, and when writing the title, you can also write based on the corresponding events.

But what I want to say is that the key person in this incident would not say anything about this incident through his Weibo or official account. Here is a new example that may make it easier to understand.

For example, regarding the relationship between Hawick Lau and Yang Mi, neither their management company nor the two themselves will make a statement on this matter, so we can learn from the people around us.

For example, Yang Mi's father can express his views and attitudes indirectly, so we can find the corresponding person's Weibo or other things, and then make a fuss about it. "Yang Mi's father posted muscle photos in a row, is this implying that Liu Kaiwei is done with bullying Yang Mi? 》(100,000+)

So if you want to choose this type of material, it is recommended that you find the corresponding people through Weibo or Baidu, including his relatives, friends, etc., and use the attitudes of these people to show the IP you want to write from a new angle.

2. Comparison, refurbishment or association of similar cases

This is also a common way to quote hot topics. The title written in this way will be very attractive, such as "Interpretation: Do women of Wang Ou's age have a common reason for cheating? 》

This kind of title not only writes out the hot spots of Wang Ou's incident, but also writes about why Wang Ou cheated, and why women of Wang Ou's age or other female stars cheated. At this time, the amount of information contained in your title will be very large.

Let's take another example, "Listing the endings of male stars who cheated in recent years, Lin Dan , Liu Kaiwei, Wen Zhang, Chen He, they have one thing in common", if you only discuss one person among them, such as Chen He cheating is a hot topic during this period, you only reflect the fact that Chen He cheated

But in fact, tens of thousands of media people have already written from this angle, and the profits from articles written in this way will not be very high, so we have to go against common sense . By comparing similar cases, we can easily get rid of this cliché.

3. Hot IP comparison title

In fact, when we write hot topic titles, the core of many entertainment hot topics is actually characters.

As long as it is a person, we can compare them. For example, in the comparison above between Fan Bingbing and Yang Mi, you can compare how many fans they have, the movies they have filmed, or the bags or clothes they wore at an awards ceremony. These can all be ways of comparison.

I remember a very memorable comparison example. After Li Chen and Fan Bingbing posted on Weibo that they were in love, someone compared Fan Bingbing and Zhang Xinyu's outfits at the Cannes Film Festival.

A general title is: After seeing Zhang Xinyu's clothes, you will know why the big buffalo chose Fan Bingbing. Such a title can attract a lot of readers.

4. Ordinary People’s Views

Usually when a hot topic occurs, there will be a lot of comments or speeches from the general public. Among these comments, some comments can also be used as the angle for writing a new article.

For example, when Lin Dan cheated, it was Zhao Wuer who broke the news. Then someone commented on the Weibo post: "Zhao Wuer is quite conscientious. She waited until Xie Xingfang finished her confinement in November before breaking the news."

So the opinions of ordinary netizens like this, in the final analysis, are how others view this matter, and you can use this opinion to form the angle of a new article.

For example, regarding Chen He's cheating, there will always be an opposing view, that is, there will be people who will defend Lin Dan's cheating, and the angle and content of the defense can be used as the angle of our article, such as "Why do people around me think: Lin Dan's cheating is excusable". Under the influence of hot topics, such a title is bound to cause discussion.

5. Hot Topics

Every popular star and celebrity has their own past and experiences. Digging out these unknown experiences can also be regarded as new hot spots.

For example, after Trump ran for and became president, he became almost famous all over the world, and everything about his past naturally became the focus of everyone's attention.

A long time ago, he participated in the Ice Bucket Challenge, which in itself is a very old thing, but if we bring it up now and combine it with the attention or ridicule people are paying to him now, it can become a new hot topic, such as "Trump participated in the Ice Bucket Challenge and it seems that he really was not wearing a wig."

Of course, the above five methods only provide you with an idea for writing hot headlines, and there is not only one corresponding method for a title. We can add many methods to write , such as adding questions or numbers, etc., to make the title contain more information and have a higher degree of appeal.

The author of this article @JimjimyAng compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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