The ultimate trick for efficient traffic generation of short videos—topic tags!

01Topic Classification

First of all, we need to understand that topics are actually classified.

The first category of topics - "keywords"

The keywords here can be keywords of the industry, keywords containing the product, or they can be found from the pain points and needs of the target users. They can be long-tail keywords or question words...

Generally speaking, the more vertical the account is, the more vertical the topics it uses should be. On the one hand, this is to achieve accurate customer acquisition, and on the other hand, it is also to achieve brand differentiation.

For example:

#Enterprise short video, #Mechanical industry short video, #Local food rankings...

These can all be considered keywords.

Here is another tip for you: design topics based on the characteristics of your target users , such as: #森系女孩爱用眼影, #新手小白编辑教程, #10必阅读的书 for Marketing Beginners…

It can not only acquire accurate users, but also serve as part of the copy to attract users to click in.

The second category of topics - hot topics

This is also a method we have shared with you before in the hot topics, which is to add hot topics in the copy to increase the exposure of your video.

Under this category, the hot topics we can get involved in include: social hot topics, industry hot topics, and officially recommended topics.

1) Social hot topics refer to some relatively popular social hot topics. For example, a few days ago, "Happy Planet" became a hot topic on Douyin, and the derived topic tags include #What is Happy Planet. Currently, this topic has been played 2.5 billion times.

Some holidays are also hot topics, such as the just-passed #May1st topic, which was played 14.47 billion times.

2.) Industry hot topics are the more popular topics in the industry.

It could be new industry trends: #Meituan is suspected of monopoly, #Xiaomi changes its logo, etc.

It can be the industry's popular topics: #Ten pitfalls in decoration, #Entry-level editing, etc.

3) Officially recommended topics are quite special. They are topics designed and recommended by the official themselves. Generally speaking, they are driven by official traffic. For short video operators, it would be a waste not to take advantage of this official traffic.

In addition to the topics designed by the platform, there are also brand creation tasks. By participating in these topics, you can also share traffic rewards.

The third type of topic - brand-created hot topics

As people who serve enterprises, brands and products, when operating accounts, we tend to be hesitant whether to take advantage of hot topics or choose other topic tags. Choosing the first type of keywords as topics is very difficult to stand out.

The best way is to initiate or create hot topics to attract more users to participate in the topic. The more people participate, the more beneficial it is for our exposure. Simply put, we create topics ourselves.

For example, if we are friends in the same city, we can create a topic: #北京胡同里美食. You can mobilize your fans to participate in this topic. The more people participate, the more exposure you will get.

For example, our friends in real estate can create a topic: #Green Oxygen Community in the City, and then continue to add works to this topic. As more and more people participate, will your video traffic also increase?

What we need to pay attention to here is that we must ensure that the quality of our own videos is very good, otherwise our videos are likely to be squeezed out by other videos, and users will not be able to find our videos under this topic.

I have made wedding clothes for others in vain.

02 Corporate short videos create their own topics

In order to acquire customers more accurately and increase exposure, how should corporate short videos add topic tags?

Teacher Tian Xuan provided us with three directions:

1. Company name. All companies need to create their own brand topics, especially those that focus on brand promotion, such as franchise, traditional machinery, and education and training.

2. Industry vocabulary and short videos can help obtain more accurate traffic. If the competition is fierce, you can choose relatively vertical industry vocabulary, such as short videos of the machinery industry;

3. Keywords with more clicks are displayed in the enterprise bidding advertising account . These words are topics that users across the entire network are more concerned about.

Where there is content, there will never be a shortage of searches. Our work is definitely not useless once it is published. All content can be activated again through copywriting and topics, which can continuously increase traffic.

It can be said that good copywriting and effective topic tags can make your video last longer and attract customers more effectively.