How to write a short video script? Tik Tok script template planning!

This article breaks down several common script forms.

1. Three-part script

The core of the three-paragraph script is "two heavy and one light". The "heavy" beginning is to attract users to stay and keep them watching, increasing your completion rate.

So the first sentence of the script is usually your title, and the first sentence expresses the core theme of your video.

Then there is the "weight" ending. The ending must give another powerful point to hit the user, give the user a reason to pay attention to you, or sublimate the theme to make the user feel that what you say is valuable and that you will continue to create value in the future. This is what we call a weighty ending.

The "lightness" in the middle means that you can be a little "lazy" when arguing your title argument, but you must also keep a brisk pace and use relevant cases to support your point of view. It is best to use positive cases to inadvertently show off your strength and muscles.

Invisible pretense is the most deadly, and the unintentional display of strength and level is the key to building trust and bringing fans closer.

2. An exclamatory script

An exclamatory paragraph is roughly equivalent to a long exclamatory sentence. Your core point is to convey a certain point of view or attitude without elaborating on this point of view and attitude.

This type of script is usually about 15 seconds long, and its purpose is to allow fans with different attitudes to discuss, argue and interpret in the comment area. This type of exclamatory paragraph is more suitable for taking advantage of real-time hot spots.

For example, if there is a new regulation being issued, turmoil in an industry, or reporting of an event, you can use an exclamatory paragraph to convey your attitude.

For example: "Is XXX robot's low-price marketing a troublemaker or an industry pioneer? You must watch this video. Don't ask me why. It's too late to explain. You will thank me after watching it!"

Another mistake that most players who enter the Douyin industry make in script creation is "not speaking human language". The more professional you are, the more you cannot let go of yourself, and the more you will feel burdened.

On the contrary, his ability level is not as good as your peers who are doing well in short videos, and what he talks about is not as professional as you. He only talks about some simple noob questions. On the contrary, it is precisely the simple noob questions that have a wider audience and a larger user group.

People who truly learn knowledge are definitely not on short video platforms like Douyin, so if you want to have a lot of traffic on Douyin, you should ensure that most people can understand it and make knowledge entertaining.

Use another method that is more easily accepted by the audience to achieve your goal, and at the same time, you should also add explosive points to the script. Therefore, inadvertently showing off your buttocks and strength is the best proof of professionalism.

Of course, we do not rule out that some people attract users with their personal charm and personal strength. They do not need any scripts, routines or techniques. They are naturally friendly and can easily narrow the distance with users. Such talented players can do business according to their talents!

Below I will break down several specific common script forms!

1. Commonly used script 1: raise questions + analyze causes + guide interaction + explain in detail

For example: "The number of views is stuck at 500, not because your video is not well shot, but because you haven't done XXXX. Please like and follow me, otherwise you won't be able to see me. Please explain XXXX in detail."

This script template is suitable for any industry and any field.

First list the common problems in your industry, then raise the problems, and then tell users that it is not your fault if they encounter such problems, but because of the chaos in this industry. It is not because you are not smart or careful, but because of the unknown unspoken rules of this industry. Most laymen will fall into the trap, and then introduce your own methodology and practical content.

This type of script architecture can turn common knowledge points in an industry into suggestions that users are more likely to accept and adopt, because you are thinking about the problem from the user's perspective. Users can feel involved instead of feeling that you are purely preaching.

2. Commonly used script 2: skill value amplification + gain without effort + specific explanation + case proof

For example: "I only did one action, and the number of views exceeded 700W. Please like and collect it, otherwise you won't be able to see it again."

A simple technique or a simple method tool can achieve amazing results. The essence is to take advantage of the user's mentality of getting something for nothing. In the impetuous era of short videos, users are becoming less and less patient and more and more eager for quick success. Some so-called skill-based sharing will attract a lot of onlookers.

In order to make the subsequent scripts more rational, you can change this technique into a certain concept or thinking. In order to attract private domains, you can change this "technique" into a mind map or a PDF.

Then emphasize the importance of this mind map and the practicality of this PDF, what achievements you have made through these tools, etc.

It is better to have actual screenshots to show that it will be more convincing and can also make your personal IP more complete during the explanation.

3. Common Script 3: Questions Raised + Data Support

For example: "Did you know that you can earn money just by watching Douyin? 99% of people don't know this yet, XXXXX, hurry up and like and collect it."

Reveal the information gap in an industry, and then make the data absolute, "99% of people don't know", "People born after 1995 definitely don't know", "99% of people in Shenzhen don't know", etc.

The information you think everyone knows is actually valuable information in the eyes of outsiders. Don’t worry about the information gap not being advanced enough, and don’t limit the information to your own circle.

We need to consider the feelings of ordinary users outside of our circle. What we say is not for industry elites but for the general public.

Can you believe that a video teaching people how to download Tik Tok without watermark can get more than 200,000 likes? These information that you think has been played out are considered valuable information by people outside the circle.

4. Common Script 4: Point out the error + provide solution + guide interaction

For example: "If you are still dubbing videos and adding subtitles and music manually, then you are making a big mistake. Experts are using XXXX."

The core structure of this type of script is to use your new way to subvert the old way, or replace the old thinking with new thinking. First deny the user and then arouse the user's rebellious psychology, and let him watch the video at your pace.

This type of script framework structure is suitable for truly effective new methods or personal experience and tricks.

Either it can improve user efficiency and save time, or it can be a change that brings obvious results.

You can also use this type of copywriting structure to promote a new product, deny our fixed thinking and conventional cognition, and then spend space to support your point of view.

5. Commonly used scripts 5: essential tools + digital structure + clear examples

For example: "Share 5 essential tools for self-media, the first XXX; the second XXX; the third XXX; the fourth XXX; the fifth XXX".

The output of this type of script framework is relatively routine. The simpler and clearer the methodology is, the more valuable it makes novices feel, and the more they feel that there is a basis to follow and a law to abide by.

When you share a set of useful information, you can use this copywriting structure model, breaking down each step into a 1, 2, 3, 4, 5 pattern, and give clear examples. Or, you can add a guiding phrase such as "The last one is of invincible value" in the middle to increase the completion rate.

The above are methods and ideas for writing short video scripts . I hope they can help everyone.