New media operation: How to create popular articles?

What’s the fastest way to become famous? Answer: Post a hit article.

So first of all, you must have a clear understanding and positioning of popular articles.

Everyone has a different definition of a hit article.

A big hit article has a readership of over a million, and can gain tens of thousands or even hundreds of thousands of followers in a day, which means that after the article is published, it will be screened all over the place and spread widely.

There are too many accidental factors for the emergence of this phenomenon.

For small popular articles, the volume of each public account is different. For example, if a post usually has only 1,000 readers, suddenly the number of readers reaches over 100,000, this is a popular article.

It is not easy to write a popular article. You must have an in-depth understanding and research on a certain topic, conduct continuous testing, present data that people do not know, and tell people the results you obtained after testing...

Let’s talk about three writing methods for new media!

1. How to find the hot selling point?

1. Sudden hot spots

As the name suggests, a sudden hotspot is a hot event that occurs suddenly and can attract a large amount of traffic and attention. It is usually short-lived. Once other people have expressed their opinions and insights, it will be meaningless to enter the field.

Therefore, when it comes to sudden hot topics, you need to act quickly, have a cool posture, and have novel ideas. Whether you can grasp the hot spots in the first place depends on your sensitivity and attention.

2. Common pain points

Pain points can very accurately penetrate into the minds of fans and cause a lot of discussion or controversy. Hot spots do not appear every day, but pain points exist all the time. Grasp the pain points and put forward novel ideas or technical cognition. Of course, the outbreak of pain points is more meaningful than hot spots.

Finding the hot selling point not only tests your sensitivity, but also requires a certain level of underlying logical ability.

2. The title is original

The title is the summary soul of the article. You need to use very few words to let readers know what you are talking about at a glance. Of course, you also have to be original and fascinating. The most important point is whether your topic is topical, which is a great art.

Key indicators of the title:

Eight-step title method:

If you know something about titles, you should be able to get a feel for what effect the above title will bring...

Don’t forget that these headlines will only work best if they are posted in relevant places, because only people who are interested in those headlines will choose to click on them.

3. Article Framework Setting

The framework setting of the article is the key point to make the article stand out. For friends who are just starting out, it is recommended to make an outline or a mind map, and then fill it with content, which is clearer and more natural.

Contents of the frame:

1. Your point of view

The point of view is the soul of the article. The whole article is basically based on the point of view. Whether it can attract users to read depends on whether the point of view you put forward can resonate with or cause disagreement.

2. Current Phenomenon

Every point of view needs a phenomenon to support its argument, which is a great test of your logical thinking. Phenomena can establish a sense of identity. , let the readers empathize, in simple terms, let the readers "enter the play".

3. Do analysis

Analyze what is happening in the scene and draw your own point of view. You must have your own ideas and a clear stance.

4. Conclusion

After layers of analysis, it is time to draw a conclusion. The conclusion should be as concise and to the point as possible. It is best to summarize it with a classic saying, or even a golden sentence, which will be even more perfect.

The role of the conclusion is to further strengthen the point of view of the article and make the article more complete.

Finally, and this is quite important, how to use the ending to promote forwarding and sharing?

There is a little trick, the ending setting is a golden sentence. Generally speaking, many of the words shared by readers in your circle of friends are golden sentences in the article, either at the beginning or at the end~~

For an article, it is important to find the hot spots, the right viewpoints, a good title, a good framework, a compelling ending, and even the release time. Each part is important and indispensable.

It may take time to hone your skills, but if you move in the right direction, you will have a greater chance.

Even if you don’t have 100,000+, you should still be on the road to 100,000+.

Author: Operation Uncle

Source: Operation Uncle (yunyingdashu)