Those who do website SEO optimization know that the external links we post will directly affect the future development of the website, and there is a close connection between the two. However, with the continuous adjustment of Baidu algorithm in recent years, the requirements of websites for external links are getting higher and higher, so high-quality external links play a very important role in the website. How to create high-quality backlinks? First: the legitimacy of the source of the external link This point can be divided into two parts. The first is the legitimacy of the external link publishing platform. Posting external links on illegal sites will not benefit the website in any way. Instead, it may be implicated because the illegal sites themselves will be hit by search engines. Another formality is that the external link itself has formal attributes. You cannot simply leave your website address on other website platforms, or leave your anchor text link or URL in a one-sentence description. You must understand whether such website external links are necessary and whether they provide help to users. Otherwise, external links that have no meaning are worse than not having them. Therefore, the formality of external links can also reflect their quality. Second: The website's high-quality external links should be extensive and relevant Let's talk about relevance first. The first thing we need to do is to look for external links in related industries. If we are in the business of website construction, and I go to a website that sells hardware to get external links, the quality of the external links will definitely be compromised. The above is about obtaining external links by submitting articles. After that, we need to go to relevant network platforms to exchange friendly links, and go to relevant forums to create external links. Forums are also a great place to get external links. Then comes the breadth of external links. Simply put, don’t always post external links in the same place. Be diversified. It’s best to have external links from blogs, forums, industry links, etc. Third: The website's high-quality external links are stable The published external links are not easy to be deleted. It is better not to publish external links with high deletion rate, because the search engine will conduct a post-audit on the external links. If the spider finds a dead link when crawling next time, it is definitely not good. If there are too many such links, you may be punished! Fourth: Use soft articles to create external links It can be said that soft article external links are the most effective of all external links. If your writing is good, you can submit it to websites with high PR values. Once it is approved, a large number of websites will reprint it. Because these websites have high authority and large number of views, it is normal for an article to be reprinted hundreds of times. If you leave an external link to your website in the article, the effect will be very good. However, when submitting articles to websites with strict approval procedures, it is difficult for editors to keep external links. How to integrate links into soft articles in the most natural and gentle way is the key test for all webmasters. Fifth: Use friendly links as external links Promotion information Friendly links can be said to be a good form of external links. If you can obtain some friendly links from websites with higher weight, their effect may be better than that of hundreds of forum external links, and can quickly improve the website's weight and keyword rankings. Sixth: Use Baidu products to make external links Who has the highest weight? Of course it is Baidu, so if Baidu products have external links, the effect will definitely be very good. Baidu knows, needless to say, SEO traffic must go to the site, but now it is becoming more and more difficult to leave links on Baidu. Baidu Tieba, it is actually quite easy to create external links now. It's actually like a forum. It is still easy to nest reply URLs in a post. Baidu Experience is very popular recently and has a very high weight. Original experience should be linked to in the reference materials. Finally, with high-quality external links, the content of the website cannot be ignored! It is necessary to create external links, but at the same time, the quality of the external links must be guaranteed. External links not only guide spiders, but also have the function of introducing traffic to the website. Doing a good job of external links can also bring more potential customers to the company. Just pay attention to the above issues in the process. |
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