Li Chen's personal profile: How to determine whether a website has been punished by Baidu?

If the website traffic drops sharply during operation and the keyword ranking suddenly disappears, does it mean that the website has been punished by Baidu? How to determine whether the website has been punished by Baidu? Let's find out with Dongguan SEO Feng Chao!

How to determine whether the website has been penalized by Baidu?

1. Use the site directive;

site: If it is not a search result, the website must have been punished by Baidu;

2. Search website title;

Search the title of your website in Baidu. If your website is not the first one to appear, then your website has been penalized by Baidu.

3. Search for website-specific text;

Find your unique text on your website and search for it (for example: phone number, fuel tank address, registration number, etc.). If the first website that appears is not yours, it means that your website has been punished in some way.

4. Comprehensively track keyword rankings;

If all or most of the keywords of a website drop significantly, it means that the website has been demoted. The meaning of “comprehensive” is emphasized here. For many websites, some keywords have declined, but some keywords are on an upward trend (especially for some large sites). This does not count as a demotion.

5. Check the logs;

Check the number of visits of Baidu spider. If the frequency of your website operations has not changed, but the number of visits of the spider has dropped a lot, it means that the spider no longer likes your website, which is probably due to some degree of demotion.

6. Detect search traffic;

Check the search traffic of the website. You will find that there has been a substantial drop in the search traffic. A new algorithm was announced during this period, which means your website has been penalized by the new algorithm.

How to determine whether a website has been punished by Baidu? After the editor's analysis, we have already understood that the competition for SEO promotion is getting more and more fierce, so webmasters need to pay more attention to changes in keyword rankings when optimizing and modify strategies in time.