15 winter solstice copywriting ideas, I didn’t expect this wave to be so outstanding!

Winter Solstice is the day with the shortest day and longest night in the year.

Although it is one of the 24 solar terms, people seem to attach more importance to it than other solar terms. This can be seen from the ancient saying that "Winter Solstice is as important as New Year's Day". Whether it is "eating dumplings or glutinous rice balls", in short, we must formally celebrate this festival.

Perhaps knowing this, brands pay more attention to leveraging the trend. Taking stock of the posters that leverage the trend during the winter solstice, we can find that unlike the previous solar terms that leveraged a poem or a custom, many of the copywriting in the winter solstice posters is marketing-minded. Here are 18 of them to share:

1. Short days and long nights bring good family reunion

If you observe more marketing, you will find that foreign brands are more active than domestic brands when it comes to China's unique festivals (probably because they see our consumption power).

McDonald's not only encourages "reunion", but also uses small print to elaborate on the similarities between McDonald's pie and dumplings - "Similar to dumplings, the filling is injected into the dough and then fried into a sweet and crispy McDonald's pie." Do you see how hard it is trying to ride on the popularity of the brand?

2. Although the weather is cold, the greetings are warm

The "reunion" during the Winter Solstice is different from that during the Chinese New Year because there is no holiday and most people cannot celebrate the festival together. At this time, communication becomes particularly important. Sogou Input Method uses one sentence to combine the festival momentum with its own product characteristics very appropriately.

3. Every day is worth celebrating. The stars, the snow and you are all gifts from God.

Pechoin’s fresh and artistic style is consistent in taking advantage of the solar terms. This sentence is like the starlight in the long night of the winter solstice, with its own highlights and warmth.

>24 solar terms copywriting, this set of Chinese style by Pechoin is so beautiful.

4. No matter how big the world is, it is not bigger than a plate of dumplings

When it comes to food, we all have an indescribable but constant emotion, so when there is a special festival with iconic food, how can a brand miss out on taking advantage of it?

5. Kneading, pinching, wrapping and clamping are all hand skills

It sounds like it's about making dumplings, but when you combine it with the design you can tell where the little thoughts behind this brand lie.

For this type of brand, it is important to use cleverness. When the design cannot fully express the theme, the copy needs to point out the theme just right.

6. Winter nights are long, do something love...

Punctuate sentences and express the connotation in a playful way.

7. Day and night

Dudu’s little tricks, there are many more >> 24 solar terms copywriting, let’s take a look at Durex!

8. Use you to melt my her

emm..the designer will let you understand

9. The longest night has the warmest waiting

For brands and products that continue to provide convenient services late at night (such as 24-hour convenience stores, private cars, restaurants, etc.), it is appropriate to add a little warmth during the longest night of the winter solstice.

10. The long night of winter solstice breaks the darkness and is accompanied by light

The Longest Night is both "good" and "bad" for people, depending on how the brand interprets it. Buick Regal contrasts the darkness of the long night with the light and wastes no time in highlighting its lighting advantages, which is quite smart.

11. The night is long and dreams are many

When it comes to delicious food, people dream of eating it. Weilong uses an idiom in a simple and crude but very appropriate way to make the winter solstice simple and interesting.

12. Show your curves and keep your breasts warm without revealing anything.

Using dumplings/glutinous rice balls, an important element of the winter solstice, as a creative tool, with copywriting and design complementing each other, this approach is suitable for most brands.

13. Daytime is the shortest, and the dumplings in the soup warm the night.

Real estate poster with a very "real estate" copywriting

14. Who lengthens the night to remind you to keep the best light?

Unexpected, right? Real estate advertisements do not emphasize the relationship between "home" and "house" and festivals. They are occasionally refreshing and artistic and are still worth watching.

15. Tonight is the longest

The text is a double entendre, combining the length (chang) of the winter solstice night with the length (zhang) of private equity funds, providing another perspective for leveraging the trend.

Source: Copywriter