Wedding photography, second-tier e-commerce and other industries information flow delivery cases and data references

Today we are going to talk about the delivery of information flow in the wedding photography industry.

There are three common types of creative advertising for wedding photography advertising:

1) Quotation: (Hot) Beijing wedding photo style, how much does this set of wedding photos cost? Click here to get the latest quotes for 2019.

2) Beneficiaries: Wedding photos taken in Sanya are super beautiful, and you will be given a 2,000 yuan wedding photo cash coupon, limited to 88 people/limited to users whose mobile phone numbers contain 5 and 8.

3) Lottery: No matter when you get married, you can win wedding photos for free! Try your luck first (valid for 2 years). The accompanying pictures are mostly sets of pictures of similar styles to win the favor and recognition of users.

Let’s take a look at an example of a “lottery” advertisement placed on a QQ browser.

Outer layer: Looking for 99 couples in Zhengzhou, giving you a chance to win a lottery for free! The activity is real and valid for 2 years!

The accompanying pictures are from a set of pictures. The bright red color catches the user's eye, but the size is slightly deformed, so there is still room for improvement in the texture of the material.

Landing page:

1) The theme is clear and single: “Win ​​wedding photos for free”.

2) 100% winning rate, using small gifts such as couple rings and lipsticks to attract the attention of female audiences.

3) The winning instructions are detailed, using words such as "only for" and "exclusive" to create a sense of tension and scarcity.

In addition to traditional static information flow ads, wedding photography will also be more effective if video ads are used. Creative video scripts usually fall into three categories: sitcoms, freeze-frame videos, and flash mobs. Their purpose is to show this beautiful vision to the extreme, convey it to users through the two senses of vision and hearing, and stimulate users.

The industry form cost is 80-120, and the attention cost is 20-40, for reference only.

As the weather gets colder, the high-tech fan heaters in the second-tier e-commerce industry have gradually become popular.

Next, let’s take a look at another advertisement for a heater.

In terms of the audience:

1) There is no collective heating in the central, southern and eastern regions, and the temperature is relatively low.

2) Users move to second- and third-tier cities and lower-tier areas where normal heating is not available and social conditions are poor.

User pain points:

1) It's cold and there is no heating.

2) Air conditioning consumes a lot of electricity, is dry, and heats slowly.

3) Other heating methods are limited in space.

Product selling points:

1) Save energy, electricity and money.

2) The radiation range is wide and the temperature rises quickly.

3) Small and light, safe and noiseless.

4) Pay on delivery, sign for the goods only if you are satisfied, and return or exchange the goods unconditionally.

5) Cheaper than JD.com.

In terms of creativity, you can use keywords such as "no heating", "frozen hands and feet", "air conditioning consumes too much electricity" to capture potential audiences. The copy description should be simple, understandable and down-to-earth.

For example: There is no heating in {XX city}. What should I do if my hands and feet are frozen on a snowy day? Try this heater now, it saves money than air conditioning

The accompanying picture can be a comparison picture of "ice and snow" and "warm as spring".

The landing page uses videos and a large number of animated images to show the product's usage details as much as possible, and uses contrast to depict a warm and comfortable scene (for example, A is freezing at home, and B is wearing short sleeves at home), enhancing the sense of immersion and persuasiveness.

In addition, it is necessary to emphasize the product selling points of "energy saving, power saving, and low price" to guide users to place orders.

The average order value is around 199, the average customer acquisition cost is 30-40, and the ROI is between 3-4 (thanks to @xel for providing the data).

Industry data sharing

1. Real estate industry (@姚叔华Shared)

Consultation cost: 94-122

Consultation volume: 68/day

Number of house viewing invitations: 42

2. Zhihu information flow advertising, industry launch cost reference:

Online school customer acquisition cost: 20-50 advertising coins;

Vocational training customer acquisition cost: 60-100 advertising coins;

Language customer acquisition cost: 50-100 advertising coins;

Financial registration activation cost: 80-200 advertising coins;

Game customer acquisition cost: 60-120 advertising coins.

The above are the cases and data I shared with you today .

Information flow advertising: http://www.iqingua.com/fuwu/

Source: Aichisem